QOTD: Does J.D. Power Matter to Your Car-Buying Experience?
About a week and a half ago, we asked you how the automotive media influences your car-buying process. Now we're going to ask you about J.D. Power, specifically.
This is because while J.D. Power does produce some content, the company has made its bones based on customer satisfaction surveys. This is anecdotal, but I feel like the non-car-enthusiasts in my life tend to use Consumer Reports and sites like Cars.com (and hopefully, us!) for reviews and J.D. Power for insights into quality and reliability.
But that's just what I've experienced. It might be different for you. I ask of you -- do J.D. Power numbers matter to you when car shopping?
Sound off below.
[Image: Sashkin/Shutterstock.com]
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Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.
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Nope. I find "satisfaction" survey's to be way too subjective for my liking. My dad was a multi-Lexus owner. His last one, an LS460 had a relatively complex infotainment interface with Navigation than his previous Lexus. He hated that car and told everyone how Lexus "wasn't what it used to be". Actually, it was Dad who wasn't what he used to be, Tech became confounding for him as he got older. Not really interested in some anonymous persons opinion about something they may be wholly unqualified to opine on.
Haven't looked at CR since the Diamond Star fiasco.
Will read sites like this one for some info, but forums give pretty good onfo on quality.
JD Power is incredibly effective at marketing a hand crank radio and telling you it's a Luxman powered hifi system.
Yeah to heck with JD Power. nada guides was worth so much more than when the JD family bought it. Their surveys are so subjective and seek false reviews rather than the truth. Go back to the Corvair survey days and get the truth.