Several New Nvidia Partnerships Announced at CES

Chris Teague
by Chris Teague

Nvidia is a familiar name to gamers worldwide, but it’s increasingly becoming a common sight in the automotive industry. At this year’s Consumer Electronics Show, the company announced partnerships with significant suppliers and automakers.

Several automakers, including Tesla and BMW, already use Nvidia technology in safety and infotainment systems. Mercedes-Benz currently uses the company’s designs in its Hyperscreen system and said it would work with Nvidia on a digital recreation of its Rastatt, Germany, assembly facility. The automaker will plan production changes in a virtual environment, saving time and money.

Some companies will lean on Nvidia’s gaming heritage for in-vehicle entertainment and cloud gaming services. Going beyond rear-seat entertainment systems, the tech will make things more entertaining for drivers stuck at charging stations. The Nvidia GeForce Now gaming service features more than 1,500 games, so there’s plenty to work with. BYD, Hyundai, and Polestar said they would offer the service. 

Foxconn, the company behind the production of Fisker’s new EVs, said it would use Nvidia’s tech in its new vehicles. The move will make the company a tier-one supplier, and it said Nvidia chips would be a part of the ECUs (electronic control units) it supplies to global automakers. 

[Image: Konstantin Savusia via Shutterstock]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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 1 comment
  • 95_SC 95_SC on Jan 04, 2023

    I would imagine there is some interest in their AI products and knowledge. This seems more likely than sticking that RTX2080 super into the screen so you can play Duke Nukem' in all its glory while you charge. NVIDIA is heavy into AI.