Jeep Celebrates 20 Years of Rubicon With Two Anniversary Wrangler Models

Chris Teague
by Chris Teague

The Jeep Wrangler Industrial Complex continues to churn, and for 2023, the automaker’s planning two more. The 2023 Wrangler Rubicon 4xe and Rubicon 392 celebrate 20 years of Rubicon models with exclusive styling and features. The two anniversary models enter production in the first quarter and will reach dealerships later in the second quarter. 

Jeep said the 20th Anniversary editions get a new grille and steel bumpers. They ride on beadlock-capable wheels and get a half-inch lift, and like every other Rubicon, both come with loud graphics declaring their configuration. 

Jeep dolled up the Wrangler’s rugged, upright interior with red and black leather upholstery and a red dash insert. Each SUV also comes with an 83-piece Jeep tool kit in a canvas bag. Think of it like the luggage you can get with high-end sports cars but for people who prefer to spend weekends outside, talking about how awful the Ford Bronco is.

Buyers can upgrade the 20th Anniversary package with a Level II upfit from American Expedition Vehicles (AEV). The options group brings 37-inch BFGoodrich All-Terrain tires, which Jeep said improves ground clearance to 14.2 inches and the water fording depth to 37.1 inches. Several other AEV parts come in the upgrade, including a front skid plate, AEV bumpers, an AEV tire carrier, and off-road lights. A factory-installed air compressor is also available, enabling quick tire refills after airing down for off-roading.

[Image: Stellantis/Jeep, © 2023 Tim Healey/TTAC]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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5 of 7 comments
  • Lou_BC Lou_BC on Feb 09, 2023

    37.1 fording depth... stock is 30 inch depth on 33 tires . 1/2 inch lift and 37's only give you an extra 2.5 inches. They must have lengthened all of the vent tubes. I don't see a snorkel in the photos.

    • See 1 previous
    • Lou_BC Lou_BC on Feb 10, 2023

      @Vulpine - the snorkel is a great item if you drive in very dusty conditions.

  • Tassos Tassos on Feb 10, 2023

    I could care less for either toys, but sales data shows that the Bronco has been eating huge chunks of Jeep's lunch right away in its 1st year (or is it its 2nd? who cares).

    So I see very little cause for Celebrating at Jeep. And maybe GM will sniff the dough and get its own Jeep Wannabe off the gate soon (a baby Hummer?)

    As long as there are stupid kids, there will be silly toys.

    • Vulpine Vulpine on Feb 10, 2023

      @Tassos: Being within the first year or two of release of the new Bronco model, I'm not surprised that it's selling so well. Let's give it another year or two to see what the long-term selling rate will be. I expect the Wrangler will resume its top sales position by then.

  • Lorenzo Subaru had the ideal wagon - in 1995. The Legacy Outback was a straight two-box design with rear quarter and back windows you could see out of, and was available in brown with a 5-speed manual, as God and TTAC commenters intended. It's nice they're not raising prices, but when you've lost the plot, does it matter?
  • Bkojote Remember a month a go when Cleveland wanted to create a more walkable Cleveland and TTAC's 'BIG GOVERNMENT IS THE PROBLEM' dumbest and dullest all collectively crapped their diapers? Here's the thing- look on any American highway and it's littered with people who don't /want/ to be driving or shouldn't be. Look at every Becky on her phone during the morning commute in her Tucson, look at every Brad aggro driving his 84 month loan GMC. Hell look how many drivers nowadays can't even operate a headlight switch. You expect these people to understand a stoplight? In my neighborhood alone 4 people have been rear ended at lights from someone on their phone. Distracted driving over the past 10 years has spiked, and it's only going to get worse unless Becky has an alternative, because no judge is going to pull her license when 'she needs it to get to work!' but heaven forbid she not check fb/tiktok for 40 minutes a day.
  • Scott Shouldn't the The Italian Minister for Business be criticizing The Milano for being too ugly to be Italian?Better use of resources doing that....
  • Steve Biro Frankly, while I can do without Eyesight and automatic start-stop, there is generally less B-S with Subarus in terms of design, utility and off-road chops than with many other brands. I just hope that when they adopt Toyota’s hybrid system, they’ll also use Toyota’s eCVT.
  • The Oracle These are all over the roads in droves here in WNC. Rarely see one on the side of the road, they are wildly popular, capable, and reliable. There is a market for utilitarian vehicles.