Jeep Celebrates 20 Years of Rubicon With Two Anniversary Wrangler Models

Chris Teague
by Chris Teague

jeep celebrates 20 years of rubicon with two anniversary wrangler models

The Jeep Wrangler Industrial Complex continues to churn, and for 2023, the automaker’s planning two more. The 2023 Wrangler Rubicon 4xe and Rubicon 392 celebrate 20 years of Rubicon models with exclusive styling and features. The two anniversary models enter production in the first quarter and will reach dealerships later in the second quarter. 

Jeep said the 20th Anniversary editions get a new grille and steel bumpers. They ride on beadlock-capable wheels and get a half-inch lift, and like every other Rubicon, both come with loud graphics declaring their configuration. 

Jeep dolled up the Wrangler’s rugged, upright interior with red and black leather upholstery and a red dash insert. Each SUV also comes with an 83-piece Jeep tool kit in a canvas bag. Think of it like the luggage you can get with high-end sports cars but for people who prefer to spend weekends outside, talking about how awful the Ford Bronco is.

Buyers can upgrade the 20th Anniversary package with a Level II upfit from American Expedition Vehicles (AEV). The options group brings 37-inch BFGoodrich All-Terrain tires, which Jeep said improves ground clearance to 14.2 inches and the water fording depth to 37.1 inches. Several other AEV parts come in the upgrade, including a front skid plate, AEV bumpers, an AEV tire carrier, and off-road lights. A factory-installed air compressor is also available, enabling quick tire refills after airing down for off-roading.

[Image: Stellantis/Jeep, © 2023 Tim Healey/TTAC]

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5 of 7 comments
  • Lou_BC Lou_BC on Feb 09, 2023

    37.1 fording depth... stock is 30 inch depth on 33 tires . 1/2 inch lift and 37's only give you an extra 2.5 inches. They must have lengthened all of the vent tubes. I don't see a snorkel in the photos.

    • See 1 previous
    • Lou_BC Lou_BC on Feb 10, 2023

      @Vulpine - the snorkel is a great item if you drive in very dusty conditions.

  • Tassos Tassos on Feb 10, 2023

    I could care less for either toys, but sales data shows that the Bronco has been eating huge chunks of Jeep's lunch right away in its 1st year (or is it its 2nd? who cares).

    So I see very little cause for Celebrating at Jeep. And maybe GM will sniff the dough and get its own Jeep Wannabe off the gate soon (a baby Hummer?)

    As long as there are stupid kids, there will be silly toys.

    • Vulpine Vulpine on Feb 10, 2023

      @Tassos: Being within the first year or two of release of the new Bronco model, I'm not surprised that it's selling so well. Let's give it another year or two to see what the long-term selling rate will be. I expect the Wrangler will resume its top sales position by then.

  • KevinB Starbucks for a doppio espresso and gruyere and bacon egg bites in the morning, and a salt caramel cold brew in the afternoon, because I am eating and drinking myself silly at my destination.
  • MaintenanceCosts The previous generation is one of the best ways in the last 20 years to enjoy flagship-level luxury in complete anonymity.This generation is all tacky ostentation and I'd feel embarrassed to be seen in one.
  • Gene I agree that sedans sell well. Kia, Hyundai, BMW, Mercedes, Lexus, Infiniti, etc. I was very disappointed when Ford and Lincoln dropped Sedans and coupes (other than the Mustang that I have for summer weekends). I don't know where I'm going to buy my next "car". Sorry, no pick-up, suv, cuv , pms or xyz's for me. Gone thru that already.
  • Inside Looking Out "it's a Bolt that has Ampera badging and the Ampera grille." EVs do not have grills.
  • Inside Looking Out "Dmitry Medvedev recently took a trip to China and praised the country’s cars as being on par with Mercedes-Benz."That's all you need to know about Medvedev. He is not trustworthy because it is lie.