J.D. Power: People Are Happier With Their Vehicle's OEM Tires

Chris Teague
by Chris Teague

The tires that came on your car when it left the factory may or may not be from a big-name manufacturer, but in many cases, automakers equip custom-designed tires that look like off-the-shelf brands you can buy at the shop but are specially made to highlight the car’s strengths. J.D. Power’s 2023 U.S. Original Equipment Tire Customer Satisfaction Study found that those efforts have paid off with an increase in overall satisfaction from 2022.

The study ranks on a 1,000-point scale and found that overall satisfaction increased by five points in 2023 to 799. The improvement is linked to customer satisfaction with new gas vehicle tires, though J.D. Power notes a significant increase in satisfaction for EV tires. Eco-friendly tires can sometimes have poor ride and handling, so it’s promising to see improvements in that area. 

J.D. Power surveyed 21,151 vehicle owners of 2021 and 2022 vehicles. The study measures satisfaction in four categories: tire ride, wear, traction and handling, and appearance. Michelin ranked highest in the luxury vehicle segment, while Goodyear came second. Pirelli took the top spot in the passenger car segment, followed by Michelin and BFGoodrich. Michelin was highest for trucks and utility vehicles. 

[Image: Chris Teague]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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5 of 29 comments
  • Fred Fred on Mar 17, 2023

    There was some sort of issue with my 2007 Audi A3 alignment that caused tires to wear in an odd way. I loved the wet weather traction of the original Pierellis, but the noise they made when worn was too much. I tried Yokohama and they were bad in the wet and didn't last long and still made noise. Against the forum's advice I spent the money for Michelin's and all my problems were solved. I generally find the car forums are filled with people looking for the cheapest solution above all else.

    • Sayahh Sayahh on Mar 18, 2023

      You get what you pay for. I used to get Defender/X-Tour or Defender 2 but trying Pilot Sport AS 4 for the first time. They have a higher speed rating and better traction and temperature rating (AA and A vs. A and B or B and B) and while they don't last as long, they should be safer so for me it's worth it. Weight load is also higher.

  • Slavuta Slavuta on Mar 17, 2023

    I was happy with OEM tires 1 time, and that was on 1998 car

  • Jcw65695474 Jcw65695474 on Mar 24, 2023

    The best tire I have owned in all my years of driving comes standard on the Jeep Cherokee Trailhawk, its Firestone destination A/T , I have had 3 New Cherokees 2014, 1017, 2020 I live in NL with lots of snow Neither vehicle ever had a single tire removed, except to rotate faithfully, when they were traded all tires looked brand new, (with 40 + thousand KM )

  • Nutbags Nutbags on May 10, 2023

    I've been quite happy with the OEM supplied tires except for the run flat tires on my Mini Clubman S. Although when it came time to replace the tires on any of my cars, I never replace them with the same ones from the OEM. How many replace tires with the same as supplied by the OEM or with another tire?