It's Really Happening: Fisker and Magna Kick Off Ocean EV Production in Austria
It’s been a long time coming. The Fisker Ocean is finally in production after a few years of “would-they, wouldn’t-they” speculation from an auto industry that is rightfully skeptical of upstart automakers – especially one with Henrik Fisker’s name on the hood.
Fisker’s relying on Magna for production at its plant in Austria and says its plans for a 2023 launch in the U.S. are on track. The legendary auto designer unveiled his new SUV years ago and eventually settled on Magna as a production partner after exploring avenues with Volkswagen Group and others.
The automaker will ease into full-scale production with a limited run of 300 vehicles in the first quarter of next year before pushing to 8,000 units in the second quarter and further ramping up after that. Fisker says it has more than 63,000 orders, the first 5,000 of which were for the expensive Ocean One edition models. The automaker has disclosed plans to increase production volume over time, which could involve building a new production facility in the U.S.
Part of the Fisker Ocean’s draw is its price, which starts below $40,000, though top trims reach nearly $70,000. The automaker pitches its SUV as a sustainable vehicle and says it wants to create a 100 percent climate-neutral vehicle by 2027. Magna has committed to carbon neutrality and says its facilities will reach the benchmark by 2030.
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