It's Really Happening: Fisker and Magna Kick Off Ocean EV Production in Austria

Chris Teague
by Chris Teague
it s really happening fisker and magna kick off ocean ev production in austria

It’s been a long time coming. The Fisker Ocean is finally in production after a few years of “would-they, wouldn’t-they” speculation from an auto industry that is rightfully skeptical of upstart automakers – especially one with Henrik Fisker’s name on the hood.

Fisker’s relying on Magna for production at its plant in Austria and says its plans for a 2023 launch in the U.S. are on track. The legendary auto designer unveiled his new SUV years ago and eventually settled on Magna as a production partner after exploring avenues with Volkswagen Group and others. 

The automaker will ease into full-scale production with a limited run of 300 vehicles in the first quarter of next year before pushing to 8,000 units in the second quarter and further ramping up after that. Fisker says it has more than 63,000 orders, the first 5,000 of which were for the expensive Ocean One edition models. The automaker has disclosed plans to increase production volume over time, which could involve building a new production facility in the U.S. 

Part of the Fisker Ocean’s draw is its price, which starts below $40,000, though top trims reach nearly $70,000. The automaker pitches its SUV as a sustainable vehicle and says it wants to create a 100 percent climate-neutral vehicle by 2027. Magna has committed to carbon neutrality and says its facilities will reach the benchmark by 2030.

[Image: Fisker]

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4 of 13 comments
  • Redapple2 Redapple2 on Nov 22, 2022


    Hard pass.

  • Lou_BC Lou_BC on Nov 22, 2022

    Magna has the manufacturing chops and deep pockets to make this work. They had tried to buy Jeep/Ram/Chrysler but the Italians won out.

  • Lou_BC Lou_BC on Nov 22, 2022

    If this spawns a whole line of cars they could use numbers. Ocean's 11 already has built in recognition.

  • Tassos Tassos 3 days ago

    I will be very curious to see how soon this silly venture goes bankrupt as well. Fisker is good at coloring books, NOT for serious car production. THe price announced is too good to be true, and it will not last long.