Hyundai Brought the Goods to the LA Auto Show

Chris Teague
by Chris Teague
hyundai brought the goods to the la auto show

Hyundai has had a busy week at the Los Angeles Auto Show. The automaker unveiled the N Vision 74 Concept that it previously teased, and it pulled back the curtain on the new Ioniq 6, a sleek electric sedan with a stunning interior.

First, the concept. Hyundai says the retro-styled N Vision 74 Concept highlights its mid-to-long-term performance ambitions, so it’s possible we could see its pixelated, 80s-fresh design on an electric sports car sometime soon. The car pays homage to the Giugiaro-penned Hyundai Pony Coupe from 1974 and features a unique hybrid powertrain.

The 74’s fuel cell system develops up to 670 horsepower and gets a motor mounted on both rear wheels. The setup enables electric torque vectoring, which Hyundai says can be configured for track driving. Since it uses hydrogen reactions to create electricity, the car fuels at a station instead of needing a charge. That said, the car still offers a charging port and supports 800V technology. The top speed is more than 155 mph, and the range extends past 373 miles.

Hyundai also gave more details on the upcoming Ioniq 6 sedan. Where the Ioniq 5 is a blocky crossover with unique pixelated light fixtures, the 6 is a ravishing sedan with sweeping lines and optimized aerodynamics. Company executives said the automaker intentionally chose a completely different design for the car. “Much like chess pieces on a board, each one with a distinct look and functionality, but part of the same family. Hyundai designs with diverse lifestyles in mind rather than with a one-style-fits-all approach.” That said, the two share a common interior and lighting design philosophy.

Several drivetrain configurations are available. The car gets a 77.4-kWh battery and can be configured with a rear-only or a front-rear motor setup. The all-wheel drive model gets combined output of 320 horsepower and 446 pound-feet of torque, which Hyundai says is good for a 0-6- mph time of fewer than five seconds. Single-motor models deliver 340 miles of range, and dual-motor models return 310 miles.

The Ioniq 6’s sexy shape delivers a 0.22 drag coefficient, and Hyundai says the car features more than 700 “Parametric Pixels” throughout the car’s lighting fixtures. Inside, the car gets a 12.3-inch gauge cluster and a 12.3-inch touchscreen. The steering wheel features an interactive light function that shows the state of charge and reacts to voice controls.

Hyundai focused heavily on sustainable materials with the car. Its interior features eco-process leathers or PET fabric seats. The dash is covered in a thermoplastic skin, and plant-derived materials were used in the headliner and interior paints. Certain parts of its exterior are colored with recycled pigment paint from used tires and with bamboo charcoal pigment paint.

[Image © 2022 Tim Healey/TTAC]

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  • Luke42 Luke42 on Nov 20, 2022

    Hydrogen won't catch on until we open some hydrogen wells.

    Which basically means importing the atmospheres of Saturn & Jupiter to earth as fuel.

    Until then, the energy in hydrogen comes from either electric-generation or from reformed natural gas. In both cases, it makes more sense to use that energy without the lossy energy-conversion steps to/from hydrogen.

    Hydrogen strikes me as a way to continue oil-dependency-culture beyond the usefulness of oil-based fuels.

    I'll be making my own electricity in my backyard while all y'all are whining about gasoline/hydrogen prices. [Shrug]

  • NotMyCircusNotMyMonkeys NotMyCircusNotMyMonkeys on Nov 21, 2022

    so one is a hydrogen vehicle with a plug? how does that work?

    japan is all about the cheap hydrogen byproducts from nuclear energy. if they can use it there, it doesnt really matter if it catches on here

  • Jwee More range and faster charging cannot be good news for the heavily indebted and distracted Musk.Tesla China is discounting their cars. Apart from the Model 3, no one is much buying Tesla's here in Europe. Other groups have already passed Tesla in Europe, where it was once dominant.Among manufacturers, 2021 EV sales:VW Group 25%, Stellantis at 14.5%,Tesla at 13.9%Hyundai-Kia at 11.2% Renault Group at 10.3%. Just 2 years ago, Tesla had a commanding 31.1% share of the European EV marketOuch., changed their data, so this is slightly different than last time I posted this, but same idea.
  • Varezhka Given how long the Mitsubishi USA has been in red, that's a hard one. I mean, this company has been losing money in all regions *except* SE Asia and Oceania ever since they lost the commercial division to Daimler.I think the only reason we still have the brand is A) Mitsubishi conglomerate's pride won't allow it B) US still a source of large volume for the company, even if they lose money on each one and C) it cost too much money to pull out and no one wants to take responsibility. If I was the head of Mitsubishi's North American operation and retreat was not an option, I think my best bet would be to reduce overhead by replacing all the cars with rebadged Nissans built in Tennessee and Mexico.As much as I'd like to see the return of Triton, Pajero Sport (Montero Sport to you and me), and Delica I'm sure that's more nostalgia and grass is greener thing than anything else.
  • Varezhka If there's one (small) downside to the dealer not being allowed to sell above MSRP, it's that now we get a lot of people signing up for the car with zero intention of keeping the car they bought. We end up with a lot of "lightly used" examples on sale for a huge mark-up, including those self-purchased by the dealerships themselves. I'm sure this is what we'll end up seeing with GR Corolla in Japan as well.This is also why the Land Cruiser has a 4 year waitlist in Japan (36K USD starting MSRP -> buy and immediately flip for 10, 20K more -> profit) I'm not sure if there's a good solution for this apart from setting the MSRP higher to match what the market allows, though this lottery system is probably as close as we can get.
  • Jeff S @Lou_BC--Unrelated to this article but of interest I found this on You Tube which explains why certain vehicles are not available in the US because of how the CAFE measures fuel standards. I remember you commenting on this a few years ago on another article on TTAC. The 2023 Chevrolet Montana is an adorable small truck that's never coming to the USA. It's not because of the 1.2L engine, or that Americans aren't interested in small trucks, it's that fuel economy legislation effectively prevents small trucks from happening. What about the Maverick? It's not as small as you think. CAFE, or Corporate Average Fuel Economy is the real reason trucks in America are all at least a specific dimension. Here's how it works and why it means no tiny trucks for us.
  • Gabe A new retro-styled Montero as their halo vehicle to compete against the Bronco, Wrangler and 4Runner. Boxy, round headlights like the 1st generation, two door and four door models, body on frame.A compact, urban truck, Mighty Max, to compete against the Maverick. Retro-styled like the early 90s Mighty Max.A new Outlander Sport as more of a wagon/crossover to compete against the Crosstrek and Kona. Needs to have more power (190+ HP) and a legit transmission, no CVT.A new Eclipse hybrid to compete against the upcoming redesigned Prius. Just match the Prius's specs and make it look great.Drop the Eclipse Cross, I am not sure why they wanted to resurrect the Pontiac Aztec. Keep the Mirage and keep it cheap, make the styling better and up the wheel size. The Outlander seems fine.I like the idea of some sort of commercial vehicle, something similar in size to the Promaster City but with AWD.