Honda Prelude Concept Surfaces Again – This Time in Red

Matthew Guy
by Matthew Guy

Yes, we’re crafting a post focused on the choice of its manufacturer to display the thing in a different color. But, given the nameplate history, there’s good reason for doing so.

As found on  Reddit, the crew at Honda decided to bring its Prelude concept car to the racing soirée in Long Beach this past weekend, a choice notable not just thanks to the buzz surrounding the potential return of a storied nameplate but because they chose to slather the thing in a coat of tremendous red paint. The last time we saw this concept, it was presented in Refrigerator White, a fine choice to weather the passage of time and cyclical style but not exactly the shade which sends enthusiast hearts into atrial fibrillation.

Showing the concept in Retail Red it gives it a much sportier look and arguably compliments the car’s shape to a far better degree, at least to our jaundiced eyes. It also gives us a great excuse to dig through Honda archives for numerous photos of red Prelude coupes, a task we enjoyed since this particular trip down memory lane is littered with horsepower and fond recollections.

As for the Prelude concept itself, precisely no new information was given about what Honda may or may not have up its engineering sleeve, though it’s fair to say rumours of this being an all-electric notion have been put to bed. At this stage, those in the know are firmly pointing towards some sort of hybrid powertrain, which is a less offensive use of the historic Prelude name. It’s interesting how something simple as a paint shade can influence the court of public opinion; bright white is often associated with sterile EVs, for example, which could explain the confusion about the Prelude’s supposed powertrain when the concept was first shown.

Nevertheless, we welcome any chance at all of a fresh and sporty two-door coupe to land in a market awash with milquetoast crossovers. In our minds, and the minds of many others, this thing is already being lined up next to a Toyota GR 86.

[Images: Honda]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.
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