Akio Toyoda Stepping Down As Toyota CEO in April
It’s the end of an era at Toyota. CNBC reported that CEO and President Akio Toyoda plans to step down on April 1 and will be replaced by a Lexus official. Toyoda will take on a new role as board chair.
The 66-year-old is the grandson of Toyota’s founder and has been at the helm since 2009. In his announcement, Toyoda said, "these 13 years have been a period of struggling to survive one day after the next, and that is my honest feeling.” Pretty rough assessment from the leader of one of the world’s largest automakers.
Koji Sato will take over for Toyoda. The 53-year-old executive previously handled Lexus and GAZOO racing. He reaffirmed Toyota’s need to push forward in green vehicle development, saying “energy security, for example, that is a big challenge that the whole planet needs to face. And also that the endeavor towards carbon neutrality will be one example of what we have to work on.”
Toyoda has been one of the most vocal opponents of rushing into electrification and has pushed for alternative fuel development. As a result, Toyota only offers one EV in the United States but several hybrids. The automaker is also one of two that offer hydrogen fuel cell vehicles, but only in California.
[Image: Toyota]
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Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.
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"April 1" effective date and you believed them?
April 1st is the start of Japan's fiscal year. Canada is the same. I love the irony.
Bummer, his successor sounds like just another electric car shill :(
His biggest accomplishment was Toyota beating GM in US sales in 2021. Toyota is now the world's top carmaker. GM has slipped to fifth place in international sales.
What a disgrace!