2024 Mercedes-Benz E-Class Getting “Selfie” Cameras, TikTok Integration, Bigger Screen

Matt Posky
by Matt Posky

On Wednesday, Mercedes-Benz made a string of announcements pertaining to novel tech features it plans on implementing – including partnering with Google to determine how it can leverage cloud-based artificial intelligence into the navigation system. But we’re here to talk about the E-Class specifically, which is poised to get a touchscreen spanning the entire dashboard, integrated interior cameras where the focus is always on the driver, and a new version of the MBUX interface that comes with TikTok and Zoom.

You might remember the E-Class as the best way to get into some of Mercedes’ juiciest powertrains. But its role has reverted back toward being a dedicated luxury cruiser living in the imposing shadow of the S-Class. That means the manufacturer has placed a greater emphasis on tech and ditched special variants offering large engines it eventually decided to stop producing entirely. Meanwhile, the S-Class has grown more audacious in terms of interior styling and technology features the brand would eventually like to see migrate to other models.

With the E-Class due for an overhaul next year, it’ll be getting more than a few of those for itself.

According to Mercedes, the model will receive “new, intelligent functions in interior systems” and faster data transfers thanks to 5G implementation. The brand expects data and connectivity to be a central part of the business moving forward and will be outfitting the E-Class to fit the bill. This will be achieved via the new “MBUX Entertainment Plus” package. However, the company plans on implementing loads of physical enhancements designed to set the model apart – unless you splurged on an S-Class.

The company led with a sound visualizer that works with the ambient lighting system to create a club-like atmosphere where the color and intensity of lights change with the beat. But the system will be made even more impressive thanks to Mercedes offering a new switchable touch screen that spans the entire dashboard. This unit allows for direct control of numerous vehicle functions and can also be swapped over to infotainment mode, with the front passenger having the ability to surf the web (Mercedes offers Vivaldi as the default browser) or stream videos. Though that’s just for starters.

From Mercedes-Benz:

The entertainment program in the E-Class is more interactive than ever. The software experts at Mercedes-Benz developed a new compatibility layer that allows the installation of third-party apps. The following apps are available on the central display at launch of the E-Class: TikTok, the game Angry Birds, the collaboration app Webex, the video conferencing app Zoom and the web browser Vivaldi. In addition, the optional ZYNC entertainment portal offers video streaming, on-demand content, interactive experiences, sports, news, games and much more on the central and passenger displays, via one user interface.
Another new feature is a selfie and video camera (part of the optional MBUX Superscreen) on top of the dashboard. When the vehicle is stationary, the driver can participate in online video conferences via Webex or Zoom, and take photos and videos.

With the European Union striving to require that new models come with driver monitoring cameras for the stated purpose of preventing distracted driving, in-cabin cameras are cropping up everywhere. But literally everything Mercedes is offering here sounds like something that would actively discourage someone from remaining focused on the task at hand. Studies have already proven that touchscreen interfaces take more time and attention than traditional switchgear. But the industry leaders remain committed to fleshing out modern infotainment systems so they can dazzle prospective customers and leverage them into boosting after-sale profitability.

There’s also no guarantee that subsequent mandates won’t eventually require manufacturers to provide the government direct access to in-cabin cameras (a concept that’s currently being piloted in China) and we know automakers are already skimming loads of personal data for themselves.

But it’s not all bad news.

Having a mostly digitized interface does mean enhanced customization opportunities, with Mercedes offering a handful of user interface modes and styles that can be further customized by the driver. Icons have been tweaked to more closely resemble apps as they appear on your mobile device. Image filtering (working in tandem with the in-cabin camera) will likewise block the driver from seeing some of the distracting features that will still be available for passengers to use. Some of those dancing lights that are tied to the sound system are also said to be capable of being repurposed to work with various driver assistance features.

That’s basically all Mercedes is willing to give up at the moment. The company has not yet specified what type of powertrains will be offered or even formally showcased what the 2024 model year will look like. Though we’ve already seen leaks and teasers highlighting its updated design, with just about everyone operating under the assumption that there will be hybridized and battery electric variants on offer.

The car is supposed to debut later this year, so we're likely only a few months away from having all questions answered.

[Images: Daimler AG]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by  subscribing to our newsletter.

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

More by Matt Posky

Join the conversation
2 of 22 comments
  • Carsofchaos Carsofchaos on Mar 10, 2023

    Yeeesh. This sounds like a rolling nightmare to me. I'll stick with my Volvo C30's analog gauges and dated, 80s-esqe centre stack. Now get off my lawn.

  • Spectator Spectator on Apr 02, 2023

    TikTok integration? if US bans this app for security reasons, will MB have to issue stop sale order in US?

  • JK I grew up with Dodge trucks in the US, and now live in Turin, Italy, the home of Fiat. I don't think Italians view this as an Italian company either. There are constant news articles and protests about how stalantis is moving operations out of Italy. Jeep is strangely popular here though. I think last time I looked at stelantis's numbers, Jeep was the only thing saving them from big big problems.
  • Bd2 Oh yeah, funny how Trumpers (much less the Orange Con, himself) are perfectly willing to throw away the Constitution...
  • Bd2 Geeze, Anal sure likes to spread his drivelA huge problem was Fisher and his wife - who overspent when they were flush with cash and repeatedly did things ad hoc and didn't listen to their employees (who had more experience when it came to auto manufacturing, engineering, etc).
  • Tassos My Colleague Mike B bought one of these (the 300 SEL, same champagne color) new around June 1990. I thought he paid $50k originally but recently he told me it was $62k. At that time my Accord 1990 Coupe LX cost new, all included, $15k. So today the same car means $150k for the S class and $35k-40k for the Accord. So those %0 or 62k , these were NOT worthless, Idiot Joe Biden devalued dollars, so he paid AN ARM AND A LEG. And he babied the car, he really loved it, despite its very weak I6 engine with a mere 177 HP and 188 LBFT, and kept it forever. By the time he asked me to drive it (to take him to the dealer because his worthless POS Buick Rainier "SUV" needed expensive repairs (yes, it was a cheap Buick but he had to shell out thousands), the car needed a lot of suspension work, it drove like an awful clunker. He ended up donating it after 30 years or so. THIS POS is no different, and much older. Its CHEAPSKATE owner should ALSO donate it to charity instead of trying to make a few measly bucks off its CARCASS. Pathetic!
  • RHD The re-paint looks like it was done with a four-inch paintbrush. As far as VWs go, it's a rebadged Seat... which is still kind of a VW, made in Mexico from a Complete Knock-Down kit. 28 years in Mexico being driven like a flogged mule while wearing that ridiculous rear spoiler is a tough life, but it has actually survived... It's unique (to us), weird, funky (very funky), and certainly not worth over five grand plus the headaches of trying to get it across the border and registered at the local DMV.