Report: Hyundai Sonata is On the Way Out

report hyundai sonata is on the way out

The Hyundai Sonata, the venerable mid-sized sedan from South Korea, may be nearing the end of its production run soon.

Citing lackluster sales, a polarizing design, and a commitment to producing more EVs, South Korean automaker Hyundai is reportedly on the verge of pulling the plug on its 37-year-old sedan which has seen more than 9 million units sold worldwide.

From a peak in 2014 at 216,936 units sold in the U.S., Sonata only found 83,434 American buyers in 2021.

The ninth iteration of the famed mid-sized sedan was predicted to arrive for the 2025 model year, but automotive industry sources indicate that Hyundai will be axing its’ venerable sedan in favor of smaller, more EV-focused vehicles moving forward.

Hyundai is already ramping down production of the sedan, with its assembly lines being converted to use for producing EVs, according to reports, and plans to become an electric-only vehicle producer by 2040.

According to Chosun Ilbo, an ‘inside source’ is quoted as saying “We can’t rule out an electric Sonata, but we’re prioritizing the development of a compact electric car rather than a less popular midsize vehicle.”

A facelift may be on the way for the current Sonata, which would go a ways toward helping with the current polarizing design, which may be contributing to the Sonata’s downward trajectory in sales, but the entire segment is generally in freefall now as well.

Kia, Hyundai’s sibling company, has also announced it plans to shelve the Stinger, with the end of Q2 this year being the target date for that to happen.

[Image: Hyundai]

Comments
Join the conversation
2 of 32 comments
  • Stuki Stuki on May 26, 2022

    Competing head on with Camry and Accord, like competing with Google in internet search, has to rate among the least forgiving ways to try making a living. "Everyone" eventually ends up casting about for absolutely any other, viable or not, niche instead. Just to get some, even if only temporary, respite.

  • Kyree Kyree on May 26, 2022

    I actually *like* the new Sonata. But Hyundai and Kia products have not been kind to my family, so, whether it continued or not, it and its badge brethren would be categorically excluded from any future considerations.

  • 285exp I am quite sure that it is a complete coincidence that they have announced a $7k price increase the same week that the current administration has passed legislation extending the $7k tax credit that was set to expire. Yep, not at all related.
  • Syke Is it possible to switch the pure EV drive on and off? Given the wonderful throttle response of an EV, I could see the desirability of this for a serious off-roader. Run straight ICE to get to your off-roading site, switch over the EV drive during the off-road section, then back to ICE for the road trip back home.
  • ToolGuy Historical Perspective Moment:• First-gen Bronco debuted in MY1966• OJ Simpson Bronco chase was in 1994• 1966 to 1994 = 28 years• 1994 to now = 28 yearsFeel old yet?
  • Ronnie Schreiber From where is all that electricity needed to power an EV transportation system going to come? Ironically, the only EV evangelist that I know of who even mentions the fragile nature of our electrical grid is Elon Musk. None of the politicians pushing EVs go anywhere near it, well, unless they are advocating for unreliable renewables like wind and solar.
  • FreedMike I just don’t see the market here - I think about 1.2% of Jeep drivers are going to be sold on the fuel cost savings here. And the fuel cost savings are pretty minimal, per the EPA: https://www.fueleconomy.gov/feg/PowerSearch.do?action=noform&path=1&year1=2022&year2=2022&make=Jeep&baseModel=Wrangler&srchtyp=ymm&pageno=1&rowLimit=50Annual fuel costs for this vehicle are $2200 and $2750 for the equivalent base turbo-four model. I don’t get it.
Next