Porsche Investing in Synthetic 'eFuels'

Matt Posky
by Matt Posky

Despite Porsche transitioning to all-electric vehicles with the rest of Volkswagen Group, the brand believes that its customers will still want to drive around vintage gasoline models even after the European Union has banned them into oblivion. This is especially important for the iconic 911, which the company has repeatedly hinted would be one of the last models in its lineup to ditch internal combustion.

With countless racing series already devoted to classic examples of the car, Porsche wants to ensure there’s a solution for motorists who want to do more than pet theirs in a silent garage should the government introduce even stricter standards for automobiles than what’s already coming down the pike. So it’s revisiting alternative fuels — specifically a carbon-neutral alternative to gasoline that would work in traditional engines — from Chilean e-fuel producer Highly Innovative Fuels, with whom it’s already investing.

Porsche’s latest act of faith is valued at $75 million, which is far less than the hundreds of millions it has dumped into electrification. But it’s not a trivial amount, especially after the world seems to have forgotten about advanced biofuels like cellulosic ethanol. Introduced as a way to convert inexpensive organic waste into fuel after corn-based ethanol turned out to be far less energy efficient than hoped, cellulosic ethanol has had trouble getting off the ground due to its similarities. Advocates will claim that with more investments the process can be refined to a point where it becomes carbon neutral. But they’ve lost ground to the EV crowd that’s become singularly focused on tailpipe emissions, arguably leaving biofuels floundering since roughly 2015.

Highly Innovative Fuels (HIF) is taking a different approach that sounds a lot like alchemy, however. It’s working on developing synthetic alternatives to gasoline, rather than a biofuel that’s dependent upon breaking down plant waste. The company says it uses renewable energy sourced from wind turbines to leverage electrolysis to produce “green hydrogen.”

From there, captured CO2 will be combined with the lightest element on the periodic table to create various e-fuels. While hydrogen production has long been criticized as wildly inefficient due to the number of steps involved to get to a useable, storable product, HIF has expressed confidence that it’s going to be the one to change that.

But the resulting fuels won’t be going into hydrogen-powered Porsches. In fact, the automaker said the resulting product has to result in something that can be utilized by standard combustion engines to be of any real value to the brand. HIF is making fuels to replace existing petroleum-based propellants.

In late 2020, Porsche announced a roughly $24 million investment in a pilot plant being produced by HIF in Chile that’s expected to commence production later this year. Additional investments will result in the German automaker holding onto a 12.5-percent share of the company. Porsche’s goal is to ensure e-fuels are successful and see production in other parts of the world, ideally anywhere where there are 911s still hitting the racetrack. But the brand did say it doesn’t expect HIF to be in every market.

“E-Fuels make an important contribution to climate protection and complement our electromobility in a meaningful way. By investing in industrial e-Fuel production, Porsche is further expanding its commitment to sustainable mobility. In total, our investment in the development and provision of this innovative technology amounts to more than USD 100 million,” stated Barbara Frenkel, Member of the Executive Board for Procurement at Porsche AG.

Unless Highly Innovative Fuels has enjoyed a miraculous technological breakthrough, it’s difficult to trust that these e-fuels are going to be nearly carbon neutral. But they do represent another avenue for energy and are likely worthy of some exploration if there’s any legitimacy to what’s being claimed. Porsche and the rest of Volkswagen Group have been looking at renewable fuels for years and seem to think it has found itself a winner and cars are only the beginning. The company is already talking about utilizing e-fuels for shipping, aviation, and selling e-fuel byproducts to the chemical industry.

However, Porsche said the first step would be to use fuel coming from Chile in its motorsport flagship projects as a test case. From there, it would like to lean upon HIF to fuel vehicles rolling off assembly lines or stationed at showrooms. Though the company stated that its ability to acquire a stake in the company’s Delaware-based holding company will be subject to approval by the relevant antitrust authorities.

[Image: USJ/Shutterstock; Porsche]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Funky D The problem is not exclusively the cost of the vehicle. The problem is that there are too few use cases for BEVs that couldn't be done by a plug-in hybrid, with the latter having the ability to do long-range trips without requiring lengthy recharging and being better able to function in really cold climates.In our particular case, a plug-in hybrid would run in all electric mode for the vast majority of the miles we would drive on a regular basis. It would also charge faster and the battery replacement should be less expensive than its BEV counterpart.So the answer for me is a polite, but firm NO.
  • 3SpeedAutomatic 2012 Ford Escape V6 FWD at 147k miles:Just went thru a heavy maintenance cycle: full brake job with rotors and drums, replace top & bottom radiator hoses, radiator flush, transmission flush, replace valve cover gaskets (still leaks oil, but not as bad as before), & fan belt. Also, #4 fuel injector locked up. About $4.5k spread over 19 months. Sole means of transportation, so don't mind spending the money for reliability. Was going to replace prior to the above maintenance cycle, but COVID screwed up the market ( $4k markup over sticker including $400 for nitrogen in the tires), so bit the bullet. Now serious about replacing, but waiting for used and/or new car prices to fall a bit more. Have my eye on a particular SUV. Last I checked, had a $2.5k discount with great interest rate (better than my CU) for financing. Will keep on driving Escape as long as A/C works. 🚗🚗🚗
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  • Cprescott A cheaper golf cart will not make me more inclined to screw up my life. I can go 500 plus miles on a tank of gas with my 2016 ICE car that is paid off. I get two weeks out of a tank that takes from start to finish less than 10 minutes to refill. At no point with golf cart technology as we know it can they match what my ICE vehicle can do. Hell no. Absolutely never.
  • Cprescott People do silly things to their cars.
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