Ford Lightning Build and Price Tool Now Live
We don’t often cover it when a manufacturer’s build and price tool goes live, because it’s typically minor news, but we’re making an exception for the much-hyped Ford Lightning.
That’s right — from today forward, you can build and price a Lightning EV pickup on Ford’s consumer site. You couldn’t do this yesterday — I know, because I looked. Sometimes I while away my lunch hour on B and P sites. I’m fun at parties.
Available trims are Pro, XLT, Lariat, and Platinum. The Pro starts at just over $39K while the Lariat is over $90K.
Now that you know the site is live, go ahead and waste your boss’s time playing with the configurator. Tell ’em we said it’s OK.
[Image: Ford]
Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.
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I wonder if Ford will offer volume discounts for fleet buyers of the base model? Lordstown Motors and its long-delayed pickup is screwed by Fords aggressive pricing of the base model.
The thing that interests me about the Lightning is the option to have it power your house in a blackout. I’ve never been able to find out what options you need to equip with to make that work beyond installing the Ford charger. Do you need the bigger battery? Can’t tell. If it worked on the entry level Pro version that would be a compelling around town EV for me. As for markups I have a Maverick hybrid on order and my dealer has assured me that they doing all orders as MSRP and allowing X-Plan. However if I decide for any reason not to take the truck they will apply markup and put it on the lot.
This is the first time I can remember being excited about a full-size pickup. I'll never buy—a pickup bigger than a Maverick makes about is much sense in my life as an affair with Stormy Daniels—but this is probably the most important introduction in the US vehicle market in a couple of decades. I have to say that Ford really sweated the appearance details in the highest trims. The Lariat and Platinum are in another league of visual refinement from any gas F-150, or any other gas pickup, you can buy. The shaped front fillers and bumpers, the body-color everything, the tightly integrated light bars front and rear, and the lack of giant ugly chrome badges are all fantastic. Everyone who sees a Lightning Platinum and ever thinks about trucks is going to know immediately that it's special.
All this hype about 200k refundable reservations will likely result in much fewer sales given these higher prices.