Ford Blows Their Top, Disposing of Defective Bronco Lids

Matthew Guy
by Matthew Guy

You may recall the brouhaha surrounding the Ford Bronco hardtop, a piece of the SUV that held up the initial rollout of the much-awaited model before causing a recall thanks to odd wear patterns. Specifically, certain roof units had a manufacturing deficiency which caused them to discolor and expose a honeycomb pattern after being subjected to particular levels of water and humidity (read: everyday conditions for some types of customers).

Now, it appears Ford is done like dinner with the issue, electing to destroy every single hardtop collected through the recall.

In fact, the company has apparently made a point of saying the hardtops will be “scrapped,” so they disappear forever.

“Those are being disposed of so that they cannot be re-sold or show up on a vehicle down the road,” said Mark Grueber, marketing manager for the Bronco in an interview with the Detroit Free Press.

Apparently, the defective hardtops can’t be sent to a recycler because they are ‘fully finished’, which apparently means there are chemicals or components in them which cannot be recycled. Greenpeace will the thrilled with that news, I’m sure.

In spite of these challenges, Ford remains wed to Webasto, a German-based company that is forging ahead with a new manufacturing facility in Michigan. The supplier presently builds the tops in Plymouth, and the new facility will be their fourth in the state. For their part, Webasto is on record saying they’ve taken ‘corrective steps’ to fix the honeycombing issue while noting the problem is strictly cosmetic and does not affect the functionality of the roof.

Elsewhere, Grueber said “We’re happy to report that we’ve completed the roof replacement for those Broncos that were being held at the Michigan Assembly Plant. We wanted to make sure these units were meeting our quality standards.”

This means there are no longer embarrassing hordes of Bronco SUVs sitting idle in Detroit parking lots, waiting for new tops before being released to dealerships. Owners who have already taken delivery, or the rare Bronco loitering on a new-car lot, will have its new top installed at the dealer.

Speaking of dealers, one outfit contact by the Freep claims hardtop swaps are a “one-day process”, a statement that stretches the bounds of credulity. Removing a Bronco roof takes about twenty minutes, with installing the thing consumes roughly the same amount of time. Even taking into account the time taken for an overworked tech to pull the customer’s Bronco into a service bay, walk to the parts department, complete the job, then drive the newly roofed SUV back to the parking lot, there’s no reason the job should take more than an hour. If a dealership service department is really taking a full 8 hour day to replace the hardtop on a Bronco, then they’re surely raking in the cash from Ford’s warranty department. Oh well, dealers be dealin’.

All this puts your author in mind of similar situations in Detroit manufacturing history, such as the W23 Kelsey Hayes wheels which tended to free themselves from the surly bonds of lug nuts when confronted with the immense power of a mighty 426 factory Hemi. These wheels are now highly prized by collectors since most were disposed of after Chrysler replaced them with other units. Given that Ford is destroying all those hardtops, there’s a case to be made the same might happen with the ill-fated Bronco roof units as well.

[Image: Ford]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • DenverMike DenverMike on Dec 09, 2021

    It's premature aging, like how the textured plastic cladding gets, fading, whitening, tiger striping, etc, after a few years of exposure. A heat gun magically brings them back to (like) new.

    • CoastieLenn CoastieLenn on Dec 10, 2021

      The trick with that "hack" is that for it to NOT damage the plastic further by making it more brittle, you need to coat the plastic in a light oil (linseed or even EV Olive works) while its still hot so that it can absorb the oil as it cools. Otherwise, all you're doing is making the plastic look decent for a few weeks (or months depending on the plastic) and making it brittle.

  • Ol Shel Ol Shel on Dec 09, 2021

    Future collectors' item.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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