300 Series Toyota Land Cruiser Leaked in Japan

Matt Posky
by Matt Posky

Leaked images have been circulating online of a new Toyota Land Cruiser that is obviously the upcoming 300 Series that will eventually supplant the now fourteen-year-old J200. Those with a penchant for boxy utility vehicles should be pleased, as Toyota’s longest-running model has not had its shape changed by much. There’s none of that fastback-inspired nonsense you’ll find on crossovers, the rear hatch appears to be at an almost 90-degree angle from the pavement and the front is almost as flat.

But it has received some overtly modern updates, giving a more contemporary style than the outgoing Land Cruiser despite its many facelifts. Unfortunately, we can only guess about its specifications or whether it will have a place on our market or leave the segment to the Lexus LX.

With the Land Cruiser having packed its bags for 2021, the Lexus’ luxury version of the J200 is likely all we’ll be getting for a while. The same is likely to be true with the 300 Series. Unless Toyota thinks it can make a fresh case for the original in North America, once other markets have had their fill, we’ll probably be limited to its Lexus equivalent — which is likely to sell better.

The spy shots — courtesy of CocheSpias.net — should give us a decent idea of what that car will look like, too. Just imagine it with a whopper of a grille and trick headlamps and you’re halfway there. You can also assume obligatory four-wheel drive and a bunch of features designed to cater to those who might actually take their vehicles off-road. Everything else would just be a guess. But we’re relatively certain that the 300 will come with a twin-turbo, 3.5-liter V6, and some form of hybrid that’s likely to be introduced later in its lifespan.

[Image: Toyota]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Dal20402 Dal20402 on Apr 22, 2021

    Looks like styling that could translate as a Lexus LX almost unchanged. Mostly the 200 series is about overengineered mechanicals, not styling, and the thing I want to know most about the 300 series is whether it continues that tradition.

  • Thegamper Thegamper on Apr 22, 2021

    I understand some of the appeal especially the classic versions (I guess this sort of is a classic version at this point) but hard to justify the price me thinks.

  • SCE to AUX My son cross-shopped the RAV4 and Model Y, then bought the Y. To their surprise, they hated the RAV4.
  • SCE to AUX I'm already driving the cheap EV (19 Ioniq EV).$30k MSRP in late 2018, $23k after subsidy at lease (no tax hassle)$549/year insurance$40 in electricity to drive 1000 miles/month66k miles, no range lossAffordable 16" tiresVirtually no maintenance expensesHyundai (for example) has dramatically cut prices on their EVs, so you can get a 361-mile Ioniq 6 in the high 30s right now.But ask me if I'd go to the Subaru brand if one was affordable, and the answer is no.
  • David Murilee Martin, These Toyota Vans were absolute garbage. As the labor even basic service cost 400% as much as servicing a VW Vanagon or American minivan. A skilled Toyota tech would take about 2.5 hours just to change the air cleaner. Also they also broke often, as they overheated and warped the engine and boiled the automatic transmission...
  • Marcr My wife and I mostly work from home (or use public transit), the kid is grown, and we no longer do road trips of more than 150 miles or so. Our one car mostly gets used for local errands and the occasional airport pickup. The first non-Tesla, non-Mini, non-Fiat, non-Kia/Hyundai, non-GM (I do have my biases) small fun-to-drive hatchback EV with 200+ mile range, instrument display behind the wheel where it belongs and actual knobs for oft-used functions for under $35K will get our money. What we really want is a proper 21st century equivalent of the original Honda Civic. The Volvo EX30 is close and may end up being the compromise choice.
  • Mebgardner I test drove a 2023 2.5 Rav4 last year. I passed on it because it was a very noisy interior, and handled poorly on uneven pavement (filled potholes), which Tucson has many. Very little acoustic padding mean you talk loudly above 55 mph. The forums were also talking about how the roof leaks from not properly sealed roof rack holes, and door windows leaking into the lower door interior. I did not stick around to find out if all that was true. No talk about engine troubles though, this is new info to me.
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