Honda Pooling With Tesla for EU Emissions Compliance

Matt Posky
by Matt Posky

Honda Motor Co. will be accompanying Fiat Chrysler Automobiles in pooling its emissions with electric vehicle manufacturer Tesla in an attempt to adhere to CO2 limits mandated by the European Union. For 2020, the average emissions of all vehicles sold within the region must not exceed 95 grams of CO2 per kilometer. Companies failing to comply will be forced to pay the government sizable fines as it readies even higher targets for next year.

Over half of automakers planning to move product inside Europe next year are already assumed to fail however, resulting in a series of rushed hybrid/EV products, the obliteration of the diesel-powered passenger vehicles, and companies desperate to team up with the manufacturers that came in under the regulatory limits.

The term “pooling” has become popular within the media but automotive firms are effectively buying their way into environmental absolution. For example, FCA has been abundantly clear that it plans on just paying its way out of whatever environmental penalties it’s subjected to until it manages to adjust its lineup to include emissions-friendly models it feels will be truly competitive and in line with its philosophy (though it has manufactured obvious compliance models). As a result, CEO Mike Manley has said the company has already finalized an agreement to pay Tesla through next year. According to Bloomberg, Volvo Cars is also supposed to be emissions-compliant in the EU — allowing it to rope Ford Motor Co. into its final figures for an undisclosed sum. But it doesn’t have the same ability to court multiple partners like Tesla does.

From Bloomberg:

Underwhelming sales of Honda e electric cars probably contributed to the carmaker needing help to achieve compliance in Europe, Matthias Schmidt, an independent auto analyst in Berlin, wrote in a blog post. Tesla is likely to mount a big fourth-quarter sales push helped in part by exports to Europe from its plant in China, he said, allowing the company to assist both Fiat Chrysler and Honda.

A Honda spokesperson said that pooling with Tesla and Fiat Chrysler is an additional measure to comply beyond launching the e and hybrid versions of its CR-V and Jazz (Fit) models.

There’s a lot of money being thrown around with EV manufacturers like Tesla poised to make millions via carbon sales every single year until legacy manufacturers can keep pace. But the Society of Motor Manufacturers and Traders (SMMT) has been sounding the alarm that the regulatory measures established in the EU haven’t actually been tamping down real-world emission figures. Like the United States, which has seen practical fuel economies stagnate for years as more customers opt into buying SUVs and crossovers, the European Union’s fleet CO2 averages have witnessed a similar trajectory. In 2018, EU CO2 averages went from 118 g/km to 120.5 g/km and continued to rise to 122.4 g/km in 2019.

Over the summer, the European Commission warned the industry to significantly reduce emissions or ready itself for larger fines in 2021 — something which now seems unavoidable. It’s hardly what anyone wants to hear while pandemic lockdowns, instituted by the same people mandating emission limits, ravaged automotive sales this year.

[Image: Anastasiia Moiseieva/Shutterstock]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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