Detroit Three Strike Target ID'd Tuesday; Unifor Looks to Bring Public Cash Onside

Steph Willems
by Steph Willems

With its members having recently voted to strike if bargaining teams don’t make headway, Canadian autoworkers union Unifor plans to reveal its first target next Tuesday. Contract talks kicked off last month, with Unifor aiming to maintain, at the very least, the current complement of Detroit Three workers north of the border.

With the auto industry in continued retreat in Canada, Unifor knows that the next four years could be the term in which one of the Detroit Three ceases to manufacture vehicles on Canuck soil. What’s left in the country is starting to look threadbare and futureless. Maybe some public cash will sweeten the landscape?

The governments of Canada and the province of Ontario have historically ponied up bushels of cash to retain auto jobs, and things don’t seem to have changed on that front. Unifor’s counting on the taps opening up.

“On Tuesday I will announce the company that I believe will give Unifor the best chance to address our bargaining agenda and our vision for the industry, including job security issues, new product allocations and economic progress for our members” said Unifor National President Jerry Dias in a release.

“We will also continue to push provincial and federal governments to be active participants in support of our efforts to secure our auto industry’s future. A future made in Canada.”

The deal eventually hammered out with Unifor’s initial target will set a course the other two will have to follow. Chances are it won’t be Fiat Chrysler. Whoever it is, there’s a September 21st strike deadline to consider — and last fall’s GM walkout illustrates that unions aren’t afraid to use the tactic.

Of course, GM and others depend vastly less on Canada for its new rolling stock, diminishing Unifor’s hand at the bargaining table.

[Image: Fiat Chrysler Automobiles]

Steph Willems
Steph Willems

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  • OldWingGuy OldWingGuy on Sep 06, 2020

    Good luck, Unifor. There is a refinery in Regina, workers represented by Unifor. Unifor at the refinery had a strike mandate, issued 48hr notice. The refinery immediately followed up with a lockout notice. In Sask, unions and company typically have to issue 48hr notice before commencing job action (union) or lockout (company). But once a union issues notice, they don;t have to go out. They can play games - rotating one day walkouts etc. Companies have wised up and now more often issue lockout notice then lockout after 48hr. That happened in this case. Employees received lockout notice after issueing strike notice, 48hr later were locked out. Were out for approx 6 months. On the picket line thru a Sask winter - it gets a bit cold in Sask in winter! The main issue was pension - the employees had a full company funded defined benefit pension plan. The company wanted them to start contributing. The refinery brought in trailers and replacement workers - the refinery continued to operate for those six months. The union got little public support as few people have company pensions, let alone entirely paid for by the employer. In the end, the employees gained little, perhaps going backwards. All they really accomplished was losing six months pay. So, it will be interesting to see if Unifor learned anything. Perhaps whatever company they choose to strike will let them go out and stay out.

  • Ackcontrols Ackcontrols on Sep 06, 2020

    Unifor must be asking itself "Where did everyone go?" right about now. GM hasn't been committed to Canada since the truck plant left in 2009. Sure there's CAMI and the Engine Plant, but those two plants are on borrowed time as they don't have any leverage as there products are and can be made elsewhere. Those two plants solely exist to potentially suck money out of taxpayers. There isn't a compelling reason for GM to continue manufacturing in Canada. Ford is in a similar situation in Canada. The property where the Oakville plant sits will more than pay for closing up shop in Canada. Ford may have been better off keeping the St. Thomas plant open for closer access to the Michigan plants and less expensive labour, but I digress. FCA Canada is in a different situation. The minivan is only made in Windsor and continues to sell well. Additionally, the Brampton plant makes the 300, Charger, and Challenger that continue to sell well late into their model lives and aren't made anywhere else. FCA Canada is clearly going to be the strike target as GM and Ford undoubtedly are ready to walk away from Canada. Should Unifor pick GM, I see the final result is they will close St. Catharines and the remaining facilities in Oshawa. If Unifor targets Ford, it will likely expedite closure of Oakville. It's an election year in the US and assigning any product to Canada is going to come at a political cost the US manufacturers. Unifor is in no position to bargain and the Canadian taxpayers are tired of handing out money when the Big Three come with hat in hand. Jerry Dias should start looking for another job. Get your popcorn ready.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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