Housekeeping: TTAC Changes Name

Tim Healey
by Tim Healey
housekeeping ttac changes name

Things in the automotive industry are in constant flux, and as the industry goes, so must we.

While the coronavirus pandemic has the industry temporarily paused, along with the rest of the world, there will, sooner or later, be a resumption of production and vehicle sales. And since we’re in tune with the pulse of the industry, we’ve decided we need to change our name. We’re doing so now, so that we can suck up the sweet, sweet Google juice as bored shoppers search for the car they plan to buy as soon as the shelter-in-place orders lift.

Ladies and gentlemen, allow me to introduce The Truth About Crossovers.

That’s right. With a market that’s rapidly shifting away from sedans, sports cars, and wagons, it seems odd that we’d be called The Truth About Cars when no one is buying any. And saying “crossovers” instead of SUVs or trucks (the only other thing people buy) allows us to keep the “C” in the name, thus saving pennies on graphic designers and keeping our SEO intact.

I know y’all love to come here to read about Accords and Camrys and Mustangs, but those cars? Relics of the past! Everyone now drives an anonymous blob with ride height and names that evoke off-road adventures that the owners will never, ever experience. Sure, they’re just tall wagons, but don’t tell Karen from down the street that.

I mean, even the Mustang is going crossover. The incoming Mustang Mach-E may not have all that much ground clearance, and it’s really just an EV hatchback using the Mustang name in order to get consumers to pay attention to it, but if you ask Ford, it’s a crossover.

Hell, Tesla is even driving its Model Y through shallow puddles, because it’s a crossover!

So in a world gone crossover, it’s only time that we catch up to the trends. Sure, TTAC is known as being as a thorn in the side of the automotive establishment (thornier at some times more so than others), but even we have to ride the tide of the mainstream on some level.

Breathe it in, get used to it … we are now The Truth About Crossovers. We’ll update you in the following days about changes to the URL so you can bookmark us properly and keep your RSS feeds up to date.

Yes, I know this is hard news to swallow for some of you. You might think I’m joking. Maybe you should check the date of this post ;)

Editor’s note: I had some apprehension writing a joke post with all the grim news brought about by the coronavirus pandemic. We had an internal discussion and decided that with everything going on, the world needs some comedy, or at least poor attempts at comedy, during this awful time. Besides, we’re not a brand trying to sell you something via a cynical marketing ploy – we’re just idiots who write about cars.

Hopefully you got a chuckle out of this.

[Image: General Motors]

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5 of 34 comments
  • Arthur Dailey Arthur Dailey on Apr 01, 2020

    My unicorn would be either a low mileage, rust free, one owner, dealer maintained, made in Oshawa 3800 Buick. Failing that an 'affordable' Avalon with similar attributes.

    • See 1 previous
    • Art Vandelay Art Vandelay on Apr 01, 2020

      @Art Vandelay Honestly if it all goes to crap and I had to sell off my cars, this would be on my list. I wouldn't even realize I was poor in those big plush seats.

  • Inside Looking Out Inside Looking Out on Apr 01, 2020

    Every April 1st you threaten to change the name. Why is that? Just do it we are not afraid.

    • Lie2me Lie2me on Apr 02, 2020

      NO! No more changes, I need stability in my life right now... ... and some toilet paper ;-)

  • Sayahh Is it 1974 or 1794? The article is inconsistent.
  • Laura I just buy a Hyndai Elantra SEL, and My car started to have issues with the AC dont work the air sometimes is really hot and later cold and also I heard a noice in the engine so I went to the dealer for the first service and explain what was hapenning to the AC they told me that the car was getting hot because the vent is not working I didnt know that the car was getting hot because it doesnt show nothing no sign no beep nothing I was surprise and also I notice that it needed engine oil, I think that something is wrong with this car because is a model 23 and I just got it on April only 5 months use. is this normal ? Also my daughter bought the same model and she went for a trip and the car also got hot and it didnt show up in the system she called them and they said to take the car to the dealer for a check up I think that if the cars are new they shouldnt be having this problems.
  • JamesGarfield What charging network does the Polestar use?
  • JamesGarfield Re: Getting away from union plantsAbout a dozen years or so ago, Caterpillar built a huge new engine plant, just down the road here in Seguin TX. Story has it, Caterpillar came to Seguin City council in advance, and told them their plans. Then they asked for no advanced publicity from Seguin, until announcement day. This new plant was gonna be a non-union replacement for a couple of union plants in IL and SC, and Cat didn't want to stir up union problems until the plan was set. They told Seguin, If you about blab this in advance, we'll walk. Well, Seguin kept quiet as instructed, and the plan went through, with all the usual expected tax abatements given.Plant construction began, but the Caterpillar name was conspicuously absent from anywhere on the site. Instead, the plant was described as being a collective of various contractors and suppliers for Caterpillar. Which in fact, it was. Then comes the day, with the big new plant fully operationa!, that Caterpillar comes in and announces, Hey, Yeah it's our plant, and the Caterpillar name boldly goes up on the front. All you contractor folks, welcome aboard, you're now Caterpillar employees. Then, Cat turns and announces they are closing those two union plants immediately, and will be transporting all the heavy manufacturing equipment to Seguin. None of the union workers, just the equipment. And today, the Caterpillar plant sits out there, humming away happily, making engines for the industry and good paying jobs for us. I'd call that a winner.
  • Stuki Moi What Subaru taketh away in costs, dealers will no doubt add right back in adjustments.... Fat chance Subaru will offer a sufficient supply of them.