Housekeeping: TTAC Changes Name

Tim Healey
by Tim Healey

Things in the automotive industry are in constant flux, and as the industry goes, so must we.

While the coronavirus pandemic has the industry temporarily paused, along with the rest of the world, there will, sooner or later, be a resumption of production and vehicle sales. And since we’re in tune with the pulse of the industry, we’ve decided we need to change our name. We’re doing so now, so that we can suck up the sweet, sweet Google juice as bored shoppers search for the car they plan to buy as soon as the shelter-in-place orders lift.

Ladies and gentlemen, allow me to introduce The Truth About Crossovers.

That’s right. With a market that’s rapidly shifting away from sedans, sports cars, and wagons, it seems odd that we’d be called The Truth About Cars when no one is buying any. And saying “crossovers” instead of SUVs or trucks (the only other thing people buy) allows us to keep the “C” in the name, thus saving pennies on graphic designers and keeping our SEO intact.

I know y’all love to come here to read about Accords and Camrys and Mustangs, but those cars? Relics of the past! Everyone now drives an anonymous blob with ride height and names that evoke off-road adventures that the owners will never, ever experience. Sure, they’re just tall wagons, but don’t tell Karen from down the street that.

I mean, even the Mustang is going crossover. The incoming Mustang Mach-E may not have all that much ground clearance, and it’s really just an EV hatchback using the Mustang name in order to get consumers to pay attention to it, but if you ask Ford, it’s a crossover.

Hell, Tesla is even driving its Model Y through shallow puddles, because it’s a crossover!

So in a world gone crossover, it’s only time that we catch up to the trends. Sure, TTAC is known as being as a thorn in the side of the automotive establishment (thornier at some times more so than others), but even we have to ride the tide of the mainstream on some level.

Breathe it in, get used to it … we are now The Truth About Crossovers. We’ll update you in the following days about changes to the URL so you can bookmark us properly and keep your RSS feeds up to date.

Yes, I know this is hard news to swallow for some of you. You might think I’m joking. Maybe you should check the date of this post ;)

Editor’s note: I had some apprehension writing a joke post with all the grim news brought about by the coronavirus pandemic. We had an internal discussion and decided that with everything going on, the world needs some comedy, or at least poor attempts at comedy, during this awful time. Besides, we’re not a brand trying to sell you something via a cynical marketing ploy – we’re just idiots who write about cars.

Hopefully you got a chuckle out of this.

[Image: General Motors]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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5 of 34 comments
  • Arthur Dailey Arthur Dailey on Apr 01, 2020

    My unicorn would be either a low mileage, rust free, one owner, dealer maintained, made in Oshawa 3800 Buick. Failing that an 'affordable' Avalon with similar attributes.

    • See 1 previous
    • Art Vandelay Art Vandelay on Apr 01, 2020

      @Art Vandelay Honestly if it all goes to crap and I had to sell off my cars, this would be on my list. I wouldn't even realize I was poor in those big plush seats.

  • Inside Looking Out Inside Looking Out on Apr 01, 2020

    Every April 1st you threaten to change the name. Why is that? Just do it we are not afraid.

    • Lie2me Lie2me on Apr 02, 2020

      NO! No more changes, I need stability in my life right now... ... and some toilet paper ;-)

  • CoastieLenn No idea why, but nothing about a 4Runner excites me post-2004. To me, they're peak "try-hard", even above the Wrangler and Gladiator.
  • AZFelix A well earned anniversary.Can they also attend to the Mach-E?
  • Jalop1991 The intermediate shaft and right front driveshaft may not be fully engaged due to suspected improper assembly by the supplier. Over time, partial engagement can cause damage to the intermediate shaft splines. Damaged shaft splines may result in unintended vehicle movement while in Park if the parking brake is not engagedGee, my Chrysler van automatically engages the parking brake when we put it in Park. Do you mean to tell me that the idjits at Kia, and the idjit buyers, couldn't figure out wanting this in THEIR MOST EXPENSIVE VEHICLE????
  • Dukeisduke I've been waiting to see if they were going to do something special for the 60th Anniversary. I was four years old when the Mustang was introduced. I can remember that one of our neighbors bought a '65 coupe (they were all titled as '65 models, even the '64-1/2 cars), and it's the first one I can remember seeing. In the '90s I knew an older gentleman that owned a '64-1/2 model coupe with the 260 V8.
  • SCE to AUX "...the complete Mustang model lineup to peruse"Will the fake Mustang show up, too?
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