Housekeeping: TTAC Changes Name

housekeeping ttac changes name

Things in the automotive industry are in constant flux, and as the industry goes, so must we.

While the coronavirus pandemic has the industry temporarily paused, along with the rest of the world, there will, sooner or later, be a resumption of production and vehicle sales. And since we’re in tune with the pulse of the industry, we’ve decided we need to change our name. We’re doing so now, so that we can suck up the sweet, sweet Google juice as bored shoppers search for the car they plan to buy as soon as the shelter-in-place orders lift.

Ladies and gentlemen, allow me to introduce The Truth About Crossovers.

That’s right. With a market that’s rapidly shifting away from sedans, sports cars, and wagons, it seems odd that we’d be called The Truth About Cars when no one is buying any. And saying “crossovers” instead of SUVs or trucks (the only other thing people buy) allows us to keep the “C” in the name, thus saving pennies on graphic designers and keeping our SEO intact.

I know y’all love to come here to read about Accords and Camrys and Mustangs, but those cars? Relics of the past! Everyone now drives an anonymous blob with ride height and names that evoke off-road adventures that the owners will never, ever experience. Sure, they’re just tall wagons, but don’t tell Karen from down the street that.

I mean, even the Mustang is going crossover. The incoming Mustang Mach-E may not have all that much ground clearance, and it’s really just an EV hatchback using the Mustang name in order to get consumers to pay attention to it, but if you ask Ford, it’s a crossover.

Hell, Tesla is even driving its Model Y through shallow puddles, because it’s a crossover!

So in a world gone crossover, it’s only time that we catch up to the trends. Sure, TTAC is known as being as a thorn in the side of the automotive establishment (thornier at some times more so than others), but even we have to ride the tide of the mainstream on some level.

Breathe it in, get used to it … we are now The Truth About Crossovers. We’ll update you in the following days about changes to the URL so you can bookmark us properly and keep your RSS feeds up to date.

Yes, I know this is hard news to swallow for some of you. You might think I’m joking. Maybe you should check the date of this post ;)

Editor’s note: I had some apprehension writing a joke post with all the grim news brought about by the coronavirus pandemic. We had an internal discussion and decided that with everything going on, the world needs some comedy, or at least poor attempts at comedy, during this awful time. Besides, we’re not a brand trying to sell you something via a cynical marketing ploy – we’re just idiots who write about cars.

Hopefully you got a chuckle out of this.

[Image: General Motors]

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5 of 34 comments
  • Arthur Dailey Arthur Dailey on Apr 01, 2020

    My unicorn would be either a low mileage, rust free, one owner, dealer maintained, made in Oshawa 3800 Buick. Failing that an 'affordable' Avalon with similar attributes.

    • See 1 previous
    • Art Vandelay Art Vandelay on Apr 01, 2020

      @Art Vandelay Honestly if it all goes to crap and I had to sell off my cars, this would be on my list. I wouldn't even realize I was poor in those big plush seats.

  • Inside Looking Out Inside Looking Out on Apr 01, 2020

    Every April 1st you threaten to change the name. Why is that? Just do it we are not afraid.

    • Lie2me Lie2me on Apr 02, 2020

      NO! No more changes, I need stability in my life right now... ... and some toilet paper ;-)

  • Sgeffe Bronco looks with JLR “reliability!”What’s not to like?!
  • FreedMike Back in the '70s, the one thing keeping consumers from buying more Datsuns was styling - these guys were bringing over some of the ugliest product imaginable. Remember the F10? As hard as I try to blot that rolling aberration from my memory, it comes back. So the name change to Nissan made sense, and happened right as they started bringing over good-looking product (like the Maxima that will be featured in this series). They made a pretty clean break.
  • Flowerplough Liability - Autonomous vehicles must be programmed to make life-ending decisions, and who wants to risk that? Hit the moose or dive into the steep grassy ditch? Ram the sudden pile up that is occurring mere feet in front of the bumper or scan the oncoming lane and swing left? Ram the rogue machine that suddenly swung into my lane, head on, or hop up onto the sidewalk and maybe bump a pedestrian? With no driver involved, Ford/Volkswagen or GM or whomever will bear full responsibility and, in America, be ambulance-chaser sued into bankruptcy and extinction in well under a decade. Or maybe the yuge corporations will get special, good-faith, immunity laws, nation-wide? Yeah, that's the ticket.
  • FreedMike It's not that consumers wouldn't want this tech in theory - I think they would. Honestly, the idea of a car that can take over the truly tedious driving stuff that drives me bonkers - like sitting in traffic - appeals to me. But there's no way I'd put my property and my life in the hands of tech that's clearly not ready for prime time, and neither would the majority of other drivers. If they want this tech to sell, they need to get it right.
  • TitaniumZ Of course they are starting to "sour" on the idea. That's what happens when cars start to drive better than people. Humanpilots mostly suck and make bad decisions.