Report: Sexy Wagon Variant of Remarkably Low Volume Car NOT Inbound to the U.S. As We Speak

Steph Willems
by Steph Willems
report sexy wagon variant of remarkably low volume car not inbound to the u s as we

Imagine the exasperation among the six or so people who would have bought this thing after hearing that the slinky wagon version of the Volkswagen Arteon won’t make it stateside. Imagine!

Yes, it appears that the vehicle previewed in a mess of alluring spy shots is not en route to the United States in a fleet of USAF C-17s, part of an all-out effort to get desirable product to the most receptive market as quickly as possible.

When we last checked on the situation, VW brass hadn’t yet decided whether the upcoming Arteon wagon would find a home here. A bigger issue among top executives was the basic Arteon liftback’s barely-there presence on U.S. roads (an issue expected to be rectified, to some degree, by a bump in advertising).

Now, Car and Driver reports that the Arteon wagon will bypass the U.S. on its way to customers in Europe and China. Don’t expect the U.S. Geological Survey to record tremors caused by jaws hitting the floor.

The automaker will also call the model a “shooting brake” in these overseas markets — a move that further bastardizes automotive terminology in the name of marketing. A shooting brake typically has two doors, but coupes typically sport fewer than four, so everything’s out the window these days.

Not only will Americans not receive the Arteon wagon, they won’t have the Arteon R to mull over, either. The high-performance variant, said to don a hotter 2.0-liter turbo with about 330 horsepower, is apparently something only foreign buyers will be able to enjoy.

At least there’s some improvements on the way for the model’s 2021 refresh.

It’s lean times in the industry, with cost cutting and slashed build configurations being the norm even before the coronavirus pandemic took a big bite out of future profits. Few should be surprised by these developments.

[Image: Tim Healey/TTAC]

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  • Land Ark Land Ark on Mar 30, 2020

    Of the 3 or 4 I've seen of these, 3 of the 4 had HQ pates on them as the VW US headquarters are nearby. Adding another large-ish premium 4 door car with a turbo charged 4 cylinder just isn't going to be the way to go now.

    • FormerFF FormerFF on Mar 30, 2020

      My sister got one as a loaner while her GTI was being worked on.

  • Jkross22 Jkross22 on Mar 30, 2020

    I liked how this drove, but it's too expensive for a VW AND for what this car is. It's a lux car with a plebeian badge and an underpowered 4 banger that doesn't sound all that good. Good looks aren't enough. Making it a sexy wagon but keeping the price high won't help. Ask Jaguar.

  • Fahrvergnugen NA Miata goes topless as long as roads are dry and heater is running, windscreen in place.
  • 3SpeedAutomatic As a side note, have you looked at a Consumers Report lately? In the past, they would compare 3 or 4 station wagons, or compact SUVs, or sedans per edition. Now, auto reporting is reduced to a report on one single vehicle in the entire edition. I guess CR realized that cars are not as important as they once were.
  • Fred Private equity is only concerned with making money. Not in content. The only way to deal with it, is to choose your sites wisely. Even that doesn't work out. Just look at AM/FM radio for a failing business model that is dominated by a few large corporations.
  • 3SpeedAutomatic Lots of dynamics here:[list][*]people are creatures of habit, they will stick with one or two web sites, one or two magazines, etc; and will only look at something different if recommended by others[/*][*]Generation Y & Z is not "car crazy" like Baby Boomers. We saw a car as freedom and still do. Today, most youth text or face call, and are focused on their cell phone. Some don't even leave the house with virtual learning[/*][*]New car/truck introductions are passé; COVID knocked a hole in car shows; spectacular vehicle introductions are history.[/*][*]I was in the market for a replacement vehicle, but got scared off by the current used and new prices. I'll wait another 12 to 18 months. By that time, the car I was interested in will be obsolete or no longer available. Therefore, no reason to research till the market calms down. [/*][*]the number of auto related web sites has ballooned in the last 10 to 15 years. However, there are a diminishing number of taps on their servers as the Baby Boomers and Gen X fall off the radar scope. [/*][/list]Based on the above, the whole auto publishing industry (magazine, web sites, catalogs, brochures, etc) is taking a hit. The loss of editors and writers is apparent in all of publishing. This is structural, no way around it.
  • Dukeisduke I still think the name Bzzzzzzzzzzt! would have been better.