By on March 6, 2020

vw

Refreshed for the 2021 model year, the successful Volkswagen Atlas doesn’t change what consumers already like — and part of that strategy means keep its entry price static. Donning a revamped front and rear fascia that mimics its slightly shorter two-row sibling, the Atlas Cross Sport, the midsize crossover again starts at $32,656 after destination.

That price gets you into a front-drive S powered by a carryover 2.0-liter turbo four. Should your wishes include all-wheel drive, expect to find a lot more choice.

Previously, VW relegated its 2.0-liter to FWD models; as such, you weren’t likely to encounter many 2.0T Atlases in the wild. Which is too bad, as a recent test of the new Cross Sport revealed the 235-horse four-banger works particularly well with its eight-speed dance partner.

With four-cylinder/AWD on offer in the Cross Sport, VW has expanded availability to the three-row model. An Atlas S AWD starts at $34,465, or some $1,900 more than the FWD model — a valentine to penny-pinchers living in harsh climes who’d otherwise have to add an unnecessary six-cylinder to their shopping list.

Of course, Atlas SE is where VW expects to garner the bulk of its volume. In this trim, choice is rampant. At $35,915 after destination, the four-cylinder SE can be outfitted with AWD for the same $1,900 upcharge, or buyers can stuff a 3.6-liter V6 (276 hp) under hood for $1,400.

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The SE doesn’t lack for content; faux leather upholstery appears, along with smart keyless entry, heated front chairs, 8-inch infotainment screen, and triple-zone climate control. Should this prove insufficient in making the driver feel special, there’s a technology package that heaps on the convenience features. If ever-so-slightly sportier styling opens your wallet, Basic Instinct-style, an R-Line model can be had for $40,715.

From there, things get tonier with the SEL ($43,315), which adds the features of the SE Technology and throws in some of its own (panoramic sunroof, standard V6, Digital Cockpit). Buyers can further up the lux with the Premium SEL, and there’s even the choice of adding the R Line package. Pricing for the loftiest Atlas tops out just below $52k.

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It’s worth noting that, while extra value exists at the bottom of the totem, better-optioned Atlases stand to cost more. The SE and SEL trims add $200 and $1,500, respectively, to the price of a 2020 model.

For 2021, Volkswagen boosted the appeal of lower-end Atlases while ensuring higher margins on loftier trims. Meanwhile, content creeps upward across the board. It’s difficult to see this strategy going over poorly.

The 2021 Atlas arrives at dealers in the second quarter.

[Images: Volkswagen]

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8 Comments on “Hold the Line: 2021 Volkswagen Atlas Pricing Revealed...”


  • avatar
    thornmark

    VW’s –

    buy one and then your nightmare begins

    lease one and then it becomes someone else’s nightmare

    and yes, the first car I bought was a VW

    • 0 avatar
      Art Vandelay

      Yes, I like to beat the crap out of most of my leases I have no intention of keeping. Like a certain profession…you aren’t paying to keep them, you are paying so they leave.

      I always chuckle at the new car naysayers on here who like to convince everyone how smart they are by getting CPO. If you got my leased GTI, well, good luck. Enjoyed it like the 2 year rental car it was.

  • avatar
    redapple

    Hate the over done sholders over the wheel arches.
    Hate the dealer service hassle and treatment.
    Hate the level of 3 rd world quality in VW.

    But, my boss in Germany has a Toureq R Line Diesel. I was at a trade show in Dusseldorf last summer with him. That car is AWESOME ! LUST.

  • avatar
    northeaster

    The longer I’m away from my B5 Passat wagon, the more sympathetic I am to the brand.

    That’s probably because the A4 allroad I bought to replace it is actually behaving going on to the third year.

    Whether VAG has figured out how to prevent VWs from self immolating remains to be seen, though.

  • avatar
    EX35

    Who in the world would buy this now that VW dumped their longer warranty?

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