After Ditching Production, GM Readies Russian Cadillac Surge
General Motors has no interest in continuing a production presence in the Motherland, but that doesn’t mean it doesn’t see the Russian market as ripe for new product.
As sales fall in the tricky market, the automaker believes the new Cadillac Escalade, joined by a trio of crossovers, is just the thing to reclaim lost ground.
GM’s Russian presence dwindled over the past decade, starting with the decision to shutter a St. Petersburg assembly plant building low-end Chevrolets in 2015. Late last year came news that Renault-owned Russian manufacturer AvtoVAZ would purchase GM’s 50-percent stake in the two companies’ joint venture. GM-AvtoVAZ produces the Chevrolet Niva — a small SUV with Russian DNA.
Imported models will now make up the entirety of the automaker’s offerings.
As reported by Autonews.ru (via Wards Auto), GM hopes to stimulate sales with the introduction of the new Escalade in 2021. The full-size SUV, revealed last month, will enter the market after the XT4, XT5, and XT6 expected this spring. Sedans are not part of Cadillac’s Russian strategy.
Nor is the Chevrolet Corvette part of GM’s. That model sold poorly, so it’s out, though the Camaro remains, along with the Traverse crossover and newly-large-for-2021 Tahoe.
Data from Wards Intelligence shows GM’s barely-there presence resulted in just 975 sales last year — the automaker’s worst showing in at least 13 years. Once it lands, GM believes the newly refined Escalade will make up the bulk of its sales.
[Image: General Motors]
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