Hyundai Santa Cruz Pickup Takes Shape

Steph Willems
by Steph Willems

As Hyundai, following a years-long deliberation process, prepares to put the Santa Cruz into production in Alabama, spy photos have emerged of a prototype undergoing cold-weather testing.

Maybe it was just playing in the snow. Regardless, the camouflaged vehicle is our best look yet at the brand’s long-awaited personal pickup.

And we don’t have the pic! What a pisser. But Motor Authority does, and it gives us a lot to look at.

As expected, the production-bound Santa Cruz dispenses with the clamshell doors seen on the concept vehicle so many years ago. Four conventional doors appear in their place, and normal-sized ones, too. Grille area will not be in short supply.

Out back, the bed is appropriately short for a compact, unibody pickup, though not quite as abbreviated as the defunct Subaru Baja. Take your best guess as to bed length. Hyundai’s aim with this vehicle is not to provide an alternative to the legions of full-sizers roaming the country’s many highways; rather, it wants to make a sporty, youthful activity vehicle capable of hauling some amount of stuff to areas where hip people do outdoorsy things. One assumes a bed extender will be standard fare, though the jury’s out on a midgate.

Do Millennials haul lumber?

Entering production at the automaker’s Montgomery facility in 2021, the Santa Cruz will likely borrow the platform of its plant mate, the Santa Fe. That model’s brace of four-cylinders — one turbocharged, one not — should find a home beneath the Santa Cruz’s hood.

It’ll be interesting to see whether the Santa Cruz’s arrival, along with that of a Ford-badged product due out in the near future, lights a fire in the newly created segment.

[Images: Hyundai]

Steph Willems
Steph Willems

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  • Silverfin Silverfin on Feb 05, 2020

    We had a funny experience buying a VW Golf TDi in 2011 in Pennsylvania after returning from overseas. We negotiated everything by a newly created email address and Google voice number (to keep dealers at arms reach) and as they had the right car and a good rating on an enthusiast site for TDis paid a fair price. We were cash buyers but when the finance guy said if we had that much cash on us (we did) he would have to "call the police"....I said fine...we will write a check for 1/2 of the purchase amount and they could verify funds with the bank. I turned to my wife and said...."you do have a check on you don't you?" and after digging thru her purse found a well traveled check that had probably gotten wet at one time and was folded up...looked rough. Anyhow they reluctantly accepted this and off we went across the USA. It did require a couple phone calls to finally get the title FedExed to us. Great car but sadly sold it before the buyback so we could take a 1.5 year motorcycle trip to S America.

  • PrincipalDan PrincipalDan on Feb 06, 2020

    Price and features are what it's all about along with a modicum of towing capacity (hey if a Terrain can tow 3500 lbs this sucker should too.)

  • Analoggrotto Another brilliant decision from a company known for making brilliant decisions. In 5 years or less we will be reading about how they plan to fully refurbish the building (thanks tax payers) and move right back in. Hyundai should buy this building and use it as a Nexus of Affluence.
  • SCE to AUX Hmm, must be part of Detroit's ongoing renewal.
  • SCE to AUX Polls about electric cars are worthless, but the media loves them."35 percent saying they might consider one"... Ridiculously untrue, unless that fraction meant 'might' = 50% and 'consider' = 20%, so you get a more realistic 10%.Likewise, the variance in unreliable polls only makes things worse, so comparing this year's bad poll to last year's bad poll is just dumb.
  • Ras815 "Showroom quality"? Which showroom would that be - a rural small-town used car lot?
  • TheMrFreeze Whenever I see "Junior" used like this, in my mind I hear Sean Connery calling Harrison Ford "Junior" in "Indiana Jones and the Last Crusade"
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