Ferocious Feline Bound for the Dodge Durango Den?

Steph Willems
by Steph Willems
ferocious feline bound for the dodge durango den

It seems Dodge, the most flag-wavingly patriotic of all domestic brands, may have something fearsome in store for its aging Durango SUV.

Amid a flurry of Super Bowl ad spots Sunday night, Dodge offered up an orgy of tire-smoking horsepower and Vin Diesel, no doubt prompting its viewership to immediately envision themselves tearing up the local soccer field under the cover of darkness. But did it also offer up a clue?

Again, it seems so, as the spot — titled Dodge House of Power — shows a Hellcat logo pasted to the front fender of a vehicle with unusually tall flanks. No Challenger or Charger, this.

In the screengrab seen above, the wheel arch and fender crease are clearly that of the Durango, which has been luring buyers away from more sedate crossovers for years. The following scene featuring a Durango powering past the camera seems to confirm this. And is that hood scoop just a bit wider than the SRT model’s? Hard to tell.

The current-gen Durango entered production at the tail end of 2010, making it an ancient entry in the marketplace — but a fairly youthful member of the Dodge household. It’s also no stranger to power. Hemi V8s lurk beneath the hood of the R/T and SRT models, but the model has so far avoided the hottest of Dodge’s V8s: the 6.2-liter supercharged V8 found in the Charger and Challenger SRT Hellcat. That mill also found a home in the Jeep Grand Cherokee Trackhawk.

Making 707 horsepower in its most tepid form, the monster powerplant’s inclusion would be a good way to stimulate interest in an aging vehicle. It’s also been Dodge’s go-to tactic for years.

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3 of 13 comments
  • RHD RHD on Feb 03, 2020

    Consumers don't care how old a platform is. If the car is good, the price is fair (or the payments are affordable), a butt will find a seat. Heck, look how long the Beetle lasted with the most incremental of upgrades. The Dodge Grand Caravan would sell for another decade if it's competitively priced and facelifted a bit every now and then. Calling a platform "aging" is relevant to the cognoscenti, but most decision-makers (read: wives) don't care how old a platform is.

    • Steve203 Steve203 on Feb 04, 2020

      >>Consumers don’t care how old a platform is. If the car is good, the price is fair (or the payments are affordable), a butt will find a seat.

  • Flipper35 Flipper35 on Feb 04, 2020

    The JGC and Durango platform had a refresh back in 2014 including the 8 speed transmission and interior updates.

  • TheEndlessEnigma That's right GM, just keep adding to that list of reasons why I will never buy your products. This, I think, becomes reason number 69, right after OnStar-Cannot-Be-Disabled-And-It-Comes-Standard-Whether-Or-Not-You-Want-It and Screw-You-American-Car-Buyer-We-Only-Make-Trucks-And-SUVs.
  • 3SpeedAutomatic Does this not sound and feel like the dawn of ICE automobiles in the early 20th century, but at double or triple speed speed!!There were a bunch of independent car markers by the late 1910’s. By the mid 20’s, we were dropping down to 10 or 15 producers as Henry was slashing the price of the Model T. The Great Depression hit, and we are down to the big three and several independents. For EVs, Tesla bolted out of the gate, the small three are in a mad dash to keep up. Europe was caught flat footed due to the VW scandal. Lucid, Lordstown, & Rivian are scrambling to up production to generate cash. Now the EV leader has taken a page from the Model T and is slashing prices putting the rest of the EV market in a tail spin. Deja vu……
  • Michael Eck With those mods, I wonder if it's tuned...
  • Mike-NB2 I'm not a Jeep guy, but I really, really like the 1978 Jeep Cherokee 4xe concept.
  • William I'm a big fan of 70s Lincolns. I really liked the 1980s Mark Vl. I thought it was very classy, and I never thought of it as a restyled Town Car. I did own a 1990 LSC, it was black over black leather interior. I loved the LSC as soon as they were introduced. I loved the sound of the duel exhaust, I thought it fit the car perfectly. I never had any problems with it. The 5.0 is a great engine, and never had any issues with the air suspension system. It had the the analog dash and I made good use of the message center. I highly recommend this Mark. The black paint and interior fit the car and me perfectly.