Talking Turkey: TOGG Unveils First Prototype Vehicles

Matt Posky
by Matt Posky
talking turkey togg unveils first prototype vehicles

Turkey’s plan to convert the defunct Saab 9-3 into its national car is one of those stories that reemerges every few years, often undertaking a cicada-like metamorphosis in the interim. When we last checked on the $3.7 billion car project, Turkey was in the midst converting the 9-3 into an EV prototype wearing the shell of a Cadillac BLS.

The formula appears to have changed substantially since then. TOGG (short for Türkiye’nin Otomobili Girişim Grubu) is new, founded in 2018, but the company is comprised of the same five firms that made up the original group angling to deliver Turkey’s national car — Anadolu Group, BMC, Kıraça Holding, Turkcell, and Zorlu Holding. Ties to Saab (now owned by


National Electric Vehicle Sweden AB) are similarly unclear, as TOGG now plans on delivering an SUV in tandem with a sedan.

Unlike past previews, the new prototypes actually appear to foreshadow production-ready models. Both are handsome automobiles, albeit stylistically derivative of other high-end European products, with the SUV looking like something coming off a German assembly line and the sedan giving off more of a Chinese/Volvo vibe.

Details are scant but TOGG has said the SUV will be the first of five vehicles it plans on manufacturing within Turkey — starting in 2022. A factory site has been selected in Bursa, with the joint venture estimating an annual output of 175,000 EVs annually. Introductory vehicles will come with a choice of two lithium-ion battery packs. The smaller of the two is said to provide roughly 185 miles of range, with the bigger hitting a smidgen over 300 — presumably using European metrics. Rear-drive will be standard, with 200 horsepower on tap. A dual-motor, all-wheel-drive setup is said to double output to 400 hp.

The names are probably subject to change, but TOGG is currently working with vanilla monikers like C-SUV and C-Sedan. Those titles, sounding like placeholders, have been thrown around since the company started teasing images of the models on its social media accounts. Ditto for the interiors. While the cabin looks like it could carry over into production, its myriad of screens seem overly ambitious for a model intended to be sold within a country with a fairly modest median income. Right now TOGG has only said it plans on selling vehicles within Turkey with ambitions to expand deeper into Europe.

According to Automotive News, the overall project is expected to contribute $50 billion (USD) to the Turkish economy in the 15 years following 2022.

From Automotive News:

TOGG will benefit from comprehensive tax cuts, free land allocation, interest rate reductions and a government purchase guarantee of 30,000 vehicles until the end of 2035, according to the decree.

Investors are obliged to provide at least 3.5 billion lira in cash as capital by the end of 2023.

[President Recep Tayyip] Erdogan first urged Turkish companies to join forces to manufacture a domestic vehicle nine years ago, saying in January 2011 that he was “looking for a brave fellow, an investor for a domestic car.”

“We’re all together witnessing Turkey’s 60-year-old dream become reality,” he said, referring to failed plans in the past to build a fully home-produced car. “When we see this car on roads around the whole world, we will have reached our goal.”

Yeni Lige yolculuğum başladı…


Teşekkürler Türkiyem! C-SEDAN Konsept https://t.co/JKIdgmkU8Y pic.twitter.com/xWz0aSIkX7

— Türkiye’nin Otomobili (@TOGG2022) December 27, 2019

[Image: TOGG]

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  • Golden2husky Golden2husky on Dec 31, 2019

    I wonder what the start-up screen inside will look like...maybe a video of Erdogan's thugs beating American demonstrators on US soil while protesting his authoritarian rule. All while our administration chuckles about it. Too bad our Secret Service didn't execute Erdogan's thugs on the spot.

  • Dilrod Dilrod on Dec 31, 2019

    Ashtrays are standard equipment.

  • Probert There's something wrong with that chart. The 9 month numbers for Tesla, in the chart, are closer to Tesla's Q3 numbers. They delivered 343,830 cars in q3 and YoY it is a 40% increase. They sold 363,830 but deliveries were slowed at the end of the quarter - no cars in inventory. For the past 9 months the total sold is 929,910 . So very good performance considering a major shutdown for about a month in China (Covid, factory revamp). Not sure if the chart is also inaccurate for other makers.
  • ToolGuy "...overall length grew only fractionally, from 187.6” in 1994 to 198.7” in 1995."Something very wrong with that sentence. I believe you just overstated the length by 11 inches.
  • ToolGuy There is no level of markup on the Jeep Wrangler which would not be justified or would make it any less desirable [perfectly inelastic demand, i.e., 'I want one']. Source: My 21-year-old daughter.
  • ToolGuy Strong performance from Fiat.
  • Inside Looking Out GM is like America, it does the right thing only after trying everything else.  As General Motors goes, so goes America.
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