FCA's Manley to Helm European Automobile Manufacturers' Association
The Board of Directors of the European Automobile Manufacturers’ Association (ACEA) has elected Michael “Mike” Manley, CEO of Fiat Chrysler Automobiles, as its new leader. Tapped to replace PSA Group CEO Carlos Tavares as chairman on January 1st, Manley is currently engaging in some mobility related foreplay to get us hot and bothered.
“As an industry we want to take the lead in transforming mobility in a way that puts the consumer first, but also enables us to remain globally competitive and resilient,” Manley said in a prepared statement.
Meanwhile, the ACEA’s stated priorities for the coming year revolve around “developing a pathway for the transition to carbon-neutral road transport, while ensuring the economic sustainability of the European auto sector.” Presumably, those are goals shared by the English businessman who’ll be taking the reins in 2020 — but he’ll have to manage environmental progress with market realities while doing so.
It’s an interesting situation, what with FCA and PSA expected to sign a binding merger agreement any day now — and with both Manley and Tavares being major players in the negotiation.
The Brussels-based ACEA currently lobbies for 15 separate vehicle manufacturers operating inside of Europe. While that’s not likely to change in 2020, there may be stronger pushback against governments seeking to increase emission standards. Despite automakers going to great lengths to pursue battery technologies and promote the greenest aspects of their businesses, most continue to be supported by lobby groups hoping to tamp down environmental regulations. The Guardian published an October article pointing the finger at several manufacturers while claiming auto lobbyist groups (often led by industry executives) have collectively stepped up their game.
Of course, the flip side of that argument is that carmakers are desperately struggling to meet aggressive emission mandates. Over the summer, it was estimated that automotive firms would be required to pay over 34 billion eros (about $39 billion USD) in fines for failing to meet the rolling European standards. Meanwhile, there’s a real fear that placing too much focus on expensive green tech will negatively impact the industry and cost it quite a few jobs. We just wrote about it, if you’re interested.
Whatever Manley decides to do at the ACEA, we wish him luck. The current social, economic, and industrial situation leaves much to be desired, and you can expect to see Manley navigating minefields on the regular.
[Image: FCA]
A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.
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Good luck Mr. Manley. I just hope you understand that you're stepping into what can only be described as an automotive outhouse. Be careful not to fall in the hole.
Bless you for what you did for Jeep and FCA, MM.