Shocker: Mazda's Upcoming EV Looks Like a Crossover, Because What Else?

Steph Willems
by Steph Willems
shocker mazdas upcoming ev looks like a crossover because what else

No one predicted this! Scratch that — everyone and their mother predicted this, because to craft a brand’s first electric vehicle as anything other than a family-friendly crossover would seem foolish in today’s market. Sorry, Lexus.

In the lead-up to this week’s Tokyo Motor Show debut, Mazda has given us our best glimpse yet of its new EV.

A brief video released in past days shows us four angles of the vehicle without showing us too much. Given our view of a hood and nothing below it, we don’t know if this gas-free model tosses the attractive grilles Mazda’s known for foisting on its models, but other angles provide a better look. From the side, the EV appearing on October 23rd has the clear profile of a crossover — a slightly flattened roofline with the liftgate cut clearly visible above the C-pillar. A shot of the rear corner shows a strong connection to the just-released Mazda 3, rocket-exhaust tail lamps and all.

The side shot tells us there’s pronounced wheel arches in store, mimicking, at least from this angle, various Subarus. What none of the angles provides is a view of the rear door, which is only notable because Mazda claims “the overall form is uncompromisingly simple and adopts a unique door concept, opening your mind.”

What unique attribute Mazda has planned for this model’s doors remains to be seen. While the automaker claims the new model goes its own way in terms of design, the EV apparently doesn’t stray from brand’s Kodo design language. A Mazda needs to look like a Mazda, regardless of propulsion source.

It’s no surprise to see a crossover slink onto the scene. While testing its new in-house powertrain, Mazda outfitted the test mule with a CX-30 body. Power was about what you’d expect from a small, front-drive electric vehicle, though the rotary engine range-extender said to power longer-range versions of the vehicle was not present.

Check back in two days’ time to see the fruits of Mazda’s electrified labor.

[Images: Mazda/ YouTube]

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2 of 6 comments
  • Stanley Steamer Stanley Steamer on Oct 21, 2019

    Ugh, mirrors mounted above the door sill in the glass area. So 2009. I like door mounted mirrors.

  • Redav Redav on Oct 21, 2019

    Or, look at this leak/photoshop here: Several features seem to match, including windshield rake, tail lights, "unique doors," sloped tailgate, wheel arches, etc. The specific graphics probably will be different, but I would wager the overall proportions are correct. The RX-8 style suicide doors suggest it will be similar in passenger space to the BMW i3. The long front end is odd for an EV and seems to be a waste. I'd expect they could fit a small 1-rotor Wankel & motor easily under less hood.

  • Lou_BC "They are the worst kind of partisan - the kind that loves their team more than they want to know the truth."Ummm...yeah....Kinda like birtherism, 2020 election stolen, vast voter fraud, he can have top secret documents at Mar-lago, he's a savvy business man, and hundreds more.
  • FreedMike This article fails to mention that Toyota is also investing heavily in solid state battery tech - which would solve a lot of inherent EV problems - and plans to deploy it soon. course, Toyota being Toyota, it will use the tech in hybrids first, which is smart - that will give them the chance to iron out the wrinkles, so to speak. But having said that, I’m with Toyota here - I’m not sold on an all EV future happening anytime soon. But clearly the market share for these vehicles has nowhere to go but up; how far up depends mainly on charging availability. And whether Toyota’s competitors are all in is debatable. Plenty of bet-hedging is going on among makers in the North American market.
  • Jeff S I am not against EVs but I completely understand Toyota's position. As for Greenpeace putting Toyota at the bottom of their environmental list is more drama. A good hybrid uses less gas, is cleaner than most other ICE, and is more affordable than most EVs. Prius has proven longevity and low maintenance cost. Having had a hybrid Maverick since April and averaging 40 to 50 mpg in city driving it has been smooth driving and very economical. Ford also has very good hybrids and some of the earlier Escapes are still going strong at 300k miles. The only thing I would have liked in my hybrid Maverick would be a plug in but it didn't come with it. If Toyota made a plug in hybrid compact pickup like the Maverick it would sell well. I would consider an EV in the future but price, battery technology, and infrastructure has to advance and improve. I don't buy a vehicle based on the recommendation of Greenpeace, as a status symbol, or peer pressure. I buy a vehicle on what best needs my needs and that I actually like.
  • Mobes Kind of a weird thing that probably only bothers me, but when you see someone driving a car with ball joints clearly about to fail. I really don't want to be around a car with massive negative camber that's not intentional.
  • Jeff S How reliable are Audi? Seems the Mazda, CRV, and Rav4 in the higher trim would not only be a better value but would be more reliable in the long term. Interior wise and the overall package the Mazda would be the best choice.