Incentivized 'Stang: Cash Falls Like Leaves on Outgoing 2019 Mustang

Steph Willems
by Steph Willems
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incentivized stang cash falls like leaves on outgoing 2019 mustang

It’s hardly unusual for an automaker to boost incentives in the fall, stimulating buyer interest in a bid to clear out current-model-year inventory, but market forces appear to have made Ford extra generous this October.

Starting late last week, the automaker is adding an extra $1,000 off most 2019 Mustangs, with extra financial grease heaped on EcoBoost models. It’s more cash than buyers got last year at this time, but then again, the Mustang isn’t exactly where it would like to be.

According to CarsDirect, the extra grand in discounts dries up on November 13th. Until then, U.S. buyers can expect to see $2,500 off most models, plus a $750 inventory bonus if the particular vehicle has been in stock for over 61 days. If you’re a deal-seeking cheapskate who’s fine not having a V8, that means $3,250 off a base coupe that starts at $26,395 before destination.

Buyers looking at an uplevel EcoBoost Premium coupe stand to save more — up to $4,250. CarsDirect notes that in late October of 2018, discounts topped out at about $2,500. It also notes that the Mustang is one of those vehicles where buyers might save themselves considerable cash by stretching their payments over a longer term, depending on region. In this case, a zero-percent loan for 6 years comes out cheaper than a 5-percent loan over 5 years. If you can find it, hop aboard.

While this October’s combination of incentives tops last year’s, there’ll probably still be Black Friday deals worth waiting for come a few weeks from now. Don’t despair.

As pony cars make like sedans and dwindle in volume, the pressure’s on to move remaining inventory in any way possible. Through the end of September, U.S. Mustang sales fell 10.1 percent in 2019. Last year saw the model sink 7.4 percent compared to 2017. In fact, 2015, the first full year of the current-generation model, was a post-recession high point for the nameplate. That year’s volume (122,439) was the highest since 2007, before which the Mustang would traditionally sell well into the six-figure range.

You’d have to go back to 1993 before finding another five-figure sales year, and how old was the Fox-body ‘Stang by that date? That’s right, 14 years old. Even then, the aging pony sold better than in 2017, 2018, and most certainly in 2019. While the nameplate suffered worse volume during and immediately after the recession, today’s economy is far better. Consumers just aren’t buying as many 2+2 playthings with their hard-earned cash.

All that said, Ford’s trying hard to make the nameplate appealing. This past year saw the launch of a new GT350 and GT500, plus the introduction of a far more attainable EcoBoost High Performance Package. On the horizon looms a hybrid, potential all-wheel drive, and, if things don’t turn around, maybe — just maybe — something that strikes fear into the heart of heritage fans and motoring purists.

[Images: Ford]

Steph Willems
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  • OA5599 OA5599 on Oct 28, 2019

    I had a 2014 Mustang V6 auto which I traded for a more winter-proof, pothole proof F-150. But I missed the iconic image, style and heritage of the Mustang so I went for another Mustang--a 2019 Mustang Ecoboost automatic. Ugh! After 5 months I traded it for a 2019 Challenger SXT AWD. I would've sprung for the Hemi, but living in upstate NY [avg 100" snow per year] I wanted the AWD. Mustang brakes were grabby so stops were always herky-jerky. Ecoboost's acceleration is quicker than the Dodge but shifting too was jerky. (Do we really need 10 speeds??) The Pentastar/Torqueflite combo is amazingly smooth and quiet. Mustang handles better, but Challenger makes a much better daily driver--it's easier to enter/exit, has a bigger trunk, better ergonomics, is far roomier, and is a genuine four-seater to boot. Sorry Ford, but I became Dodge material:

  • Jdowmiller Jdowmiller on Oct 29, 2019

    There's a 6 speed at my local dealer with a price listed at a little over 33k with all these incentives. This seems like a deal to me. It might be because I've been shopping vehicles that cost in the mid-40s. Most of those vehicles are sensible rides like Lexus ES350, Audi Q3 and even a Tacoma Pro. But the idea of buying something like that instead of a 460 hp beast for 10k more makes me feel ill. I already own a Corolla that I'm keeping forever. It's time to be a driver again.

    • See 1 previous
    • Jdowmiller Jdowmiller on Nov 15, 2019

      @nrd515 A few hours after that post, I went and grabbed an Ingot Silver 6 speed GT. I’m thoroughly enjoying it. I’ve never owned a V8 before and it’s the first manual I’ve had since I sold my Miata a decade ago. Since that time it’s just been a series of family vehicles. It’s so refreshing to be in an actual *car* again. The exhaust note is wonderful. I try and keep it down in the neighborhood but it’s hard not to just let it ring out in 2nd gear. I was worried about transporting my three kids but have done it a few times already and they think it’s hilarious. The only challenge is having to help the two little girls in the back get out. It’s no big deal. My 14 year old son is already 5’ 10” and sits up front. Most of his friends are still kinda small so they had no trouble riding in back when I gave them all a ride. When they get bigger it might be a problem though. I’m going to go ahead and sell the Corolla and daily drive the GT. I live in Nashville and there are only a few snowstorms a year here. We’ll see how it goes.

  • Lorenzo A union in itself doesn't mean failure, collective bargaining would mean failure.
  • Ajla Why did pedestrian fatalities hit their nadir in 2009 and overall road fatalities hit their lowest since 1949 in 2011? Sedans were more popular back then but a lot of 300hp trucks and SUVs were on the road starting around 2000. And the sedans weren't getting smaller and slower either. The correlation between the the size and power of the fleet with more road deaths seems to be a more recent occurrence.
  • Jeff_M It's either a three on the tree OR it's an automatic. It ain't both.
  • Lorenzo I'm all in favor of using software and automation to BUILD cars, but keep that junk off my instrument panel, especially the software enabled interactive junk. Just give me the knobs and switches so I can control the vehicle, with no interconnectivity of any kind.
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