Incentivized 'Stang: Cash Falls Like Leaves on Outgoing 2019 Mustang

Steph Willems
by Steph Willems
incentivized 8216 stang cash falls like leaves on outgoing 2019 mustang

It’s hardly unusual for an automaker to boost incentives in the fall, stimulating buyer interest in a bid to clear out current-model-year inventory, but market forces appear to have made Ford extra generous this October.

Starting late last week, the automaker is adding an extra $1,000 off most 2019 Mustangs, with extra financial grease heaped on EcoBoost models. It’s more cash than buyers got last year at this time, but then again, the Mustang isn’t exactly where it would like to be.

According to CarsDirect, the extra grand in discounts dries up on November 13th. Until then, U.S. buyers can expect to see $2,500 off most models, plus a $750 inventory bonus if the particular vehicle has been in stock for over 61 days. If you’re a deal-seeking cheapskate who’s fine not having a V8, that means $3,250 off a base coupe that starts at $26,395 before destination.

Buyers looking at an uplevel EcoBoost Premium coupe stand to save more — up to $4,250. CarsDirect notes that in late October of 2018, discounts topped out at about $2,500. It also notes that the Mustang is one of those vehicles where buyers might save themselves considerable cash by stretching their payments over a longer term, depending on region. In this case, a zero-percent loan for 6 years comes out cheaper than a 5-percent loan over 5 years. If you can find it, hop aboard.

While this October’s combination of incentives tops last year’s, there’ll probably still be Black Friday deals worth waiting for come a few weeks from now. Don’t despair.

As pony cars make like sedans and dwindle in volume, the pressure’s on to move remaining inventory in any way possible. Through the end of September, U.S. Mustang sales fell 10.1 percent in 2019. Last year saw the model sink 7.4 percent compared to 2017. In fact, 2015, the first full year of the current-generation model, was a post-recession high point for the nameplate. That year’s volume (122,439) was the highest since 2007, before which the Mustang would traditionally sell well into the six-figure range.

You’d have to go back to 1993 before finding another five-figure sales year, and how old was the Fox-body ‘Stang by that date? That’s right, 14 years old. Even then, the aging pony sold better than in 2017, 2018, and most certainly in 2019. While the nameplate suffered worse volume during and immediately after the recession, today’s economy is far better. Consumers just aren’t buying as many 2+2 playthings with their hard-earned cash.

All that said, Ford’s trying hard to make the nameplate appealing. This past year saw the launch of a new GT350 and GT500, plus the introduction of a far more attainable EcoBoost High Performance Package. On the horizon looms a hybrid, potential all-wheel drive, and, if things don’t turn around, maybe — just maybe — something that strikes fear into the heart of heritage fans and motoring purists.

[Images: Ford]

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  • OA5599 OA5599 on Oct 28, 2019

    I had a 2014 Mustang V6 auto which I traded for a more winter-proof, pothole proof F-150. But I missed the iconic image, style and heritage of the Mustang so I went for another Mustang--a 2019 Mustang Ecoboost automatic. Ugh! After 5 months I traded it for a 2019 Challenger SXT AWD. I would've sprung for the Hemi, but living in upstate NY [avg 100" snow per year] I wanted the AWD. Mustang brakes were grabby so stops were always herky-jerky. Ecoboost's acceleration is quicker than the Dodge but shifting too was jerky. (Do we really need 10 speeds??) The Pentastar/Torqueflite combo is amazingly smooth and quiet. Mustang handles better, but Challenger makes a much better daily driver--it's easier to enter/exit, has a bigger trunk, better ergonomics, is far roomier, and is a genuine four-seater to boot. Sorry Ford, but I became Dodge material:

  • Jdowmiller Jdowmiller on Oct 29, 2019

    There's a 6 speed at my local dealer with a price listed at a little over 33k with all these incentives. This seems like a deal to me. It might be because I've been shopping vehicles that cost in the mid-40s. Most of those vehicles are sensible rides like Lexus ES350, Audi Q3 and even a Tacoma Pro. But the idea of buying something like that instead of a 460 hp beast for 10k more makes me feel ill. I already own a Corolla that I'm keeping forever. It's time to be a driver again.

    • See 1 previous
    • Jdowmiller Jdowmiller on Nov 15, 2019

      @nrd515 A few hours after that post, I went and grabbed an Ingot Silver 6 speed GT. I’m thoroughly enjoying it. I’ve never owned a V8 before and it’s the first manual I’ve had since I sold my Miata a decade ago. Since that time it’s just been a series of family vehicles. It’s so refreshing to be in an actual *car* again. The exhaust note is wonderful. I try and keep it down in the neighborhood but it’s hard not to just let it ring out in 2nd gear. I was worried about transporting my three kids but have done it a few times already and they think it’s hilarious. The only challenge is having to help the two little girls in the back get out. It’s no big deal. My 14 year old son is already 5’ 10” and sits up front. Most of his friends are still kinda small so they had no trouble riding in back when I gave them all a ride. When they get bigger it might be a problem though. I’m going to go ahead and sell the Corolla and daily drive the GT. I live in Nashville and there are only a few snowstorms a year here. We’ll see how it goes.

  • Dave M. Although the effective takeover by Daimler is pooped upon, this is one they got right. I wasn't a fan of the LHs, mostly due to reported mechanical, NVH and build quality issues, but I though Chrysler hit it out of the park with the LXs. The other hyped release that year was the Ford Five Hundred, which, while a well-built car with superior interior space, couldn't hold a candle to the 300.
  • Art Vandelay I always liked those last FWD 300's. Been ages since I've seen one on the road though. Lots of time in the RWD ones as rentals. No complaints whatsoever.
  • Cardave5150 I've had 2 different 300's - an '08 300SRT and an '18 300C. Loved them both a LOT, although, by the time I had the second one, I wasn't altogether thrilled with the image of 300's out on the street, as projected by the 3rd or 4th buyers of the cars.I always thought that the car looked a little stubby behind the rear wheels - something that an extra 3-4" in the trunk area would have greatly helped.When the 300 was first launched, there were invitation-only meet-and-greets at the dealerships, reminding me of the old days when new model-year launches were HUGE. At my local dealer, they were all in formalwear (tuxes and elegant dresses) with a nice spread of food. They gave out crystal medallions of the 300 in a sweet little velvet box (I've got mine around the house somewhere). I talked to a sales guy for about 5 minutes before I asked if we could take one of the cars out (a 300C with the 5.7 Hemi). He acted like he'd been waiting all evening for someone to ask that - we jumped in the car and went out - that thing, for the time, seemed to fly.Corey - when it comes time for it, don't forget to mention the slightly-stretched wheelbase 300 (I think it was the 300L??). I've never found one for sale (not that I've looked THAT hard), as they only built them for a couple of years.
  • Jkross22 "I’m doing more for the planet by continuing to drive my vehicle than buying a new one for strictly frivolous reasons."It's not possible to repeat this too much.
  • Jeff S Got to give credit to Chrysler for putting the 300 as a rear wheel drive back on the market. This will be a future classic.