By on September 23, 2019

If you’re a frequent car renter, odds are good that you’re not enthralled with the experience. That goes double if you aren’t putting payments on a corporate account because you’re weighing the price against what you actually need. Most of the time this leaves you ping-ponging between a dirt-cheap “compact” that’s technically a subcompact and a slightly larger “midsize” that costs an extra twelve dollars per day.

It doesn’t have to be this way. There are countless ways to trick rental agencies into giving you a free upgrade and plenty of programs that reward repeat customers for their loyalty, but you can also bite the bullet and simply splurge for a vehicle you might actually want to drive. Most companies have special divisions offering exotic, performance, and premium luxury models. But only Hertz will let you rent a specially designed, 750-horsepower Chevrolet Camaro. 

Having already furnished black-and-yellow Corvettes for public use, Hertz has allied itself with Hendrick Motorsports to provide 224 customized Camaros under similar circumstances. With those old, likely heavily thrashed ‘Vettes entering the secondhand market as high-priced “collector items,” the timing couldn’t be better. Hertz needs fresh automotive meat that’s ready to take repeated poundings from customers.

“We have a tremendous partnership with Hertz,” Hendrick Motorsports owner Rick Hendrick said in a statement. “Cars are my passion, so seeing this program come together is especially exciting for me. We’ve never undertaken a project like this in the history of our team. These custom Camaros are going to be a huge hit with car enthusiasts and customers who are looking for a special experience. Hertz has truly taken this to the next level.”

While the 224 specially designed Chevrolets will be eligible for rental in major U.S. cities/airports by mid-October, not all of them will boast 750 horsepower. Equipped with a 480-hp, 6.2-liter V8 engine, the 2020 Hertz-Hendrick Motorsports Camaro SS will account for most of the extra-special Chevy vehicles on offer. These come with specially-made 20-inch satin black wheels, Performance Upgrade Package (including GM’s Cat-back Dual Exhaust Upgrade), strut tower bar with Hendrick Motorsports branding, illuminated Hertz door sill plates, embroidered headrests with the No. 24 team logo and Hendrick Motorsports driver William Byron’s signature, Hertz fender badges, and a plaque denoting which of the 200 custom Camaros you happen to be riding in.

The 2020 Hertz-Hendrick Motorsports Camaro ZL1 will be more difficult to come by. The company only plans on offering 24 examples, all equipped with a 6.2-liter V8 engine capable of 750 horsepower — thanks to its Callaway supercharger. It receives all the same visual flare the SS does, just with the mandatory ZL1 touches and its own unique number plaque.

While you can still score something from Hertz’s Adrenaline Collection via an upgrade, be it carefully orchestrated or by happenstance, those specially made Chevys probably won’t be included. If you want 750 horsepower, even for 24 hours, you’ll have to pay for it (pricing is TBD, though we estimate less than the Corvette’s $199-per-day rate). Fortunately, Hertz is offering an “Ultimate Ride Sweepstakes” that runs through November 15th. The winner gets a 2020 Hertz-Hendrick Motorsports Camaro SS of their own, with five finalists winning an exclusive package that includes a driving experience at Charlotte Motor Speedway and free passes to the NASCAR Hall of Fame. According to the press release, Byron will be on hand to give track tips.

[Images: Hertz]

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21 Comments on “King for a Day: Hertz Bringing in Custom Camaro Models to Thrash...”


  • avatar
    FreedMike

    Here’s the big question: do you waive the insurance policy? I’d be tempted not to.

  • avatar
    ajla

    I believe I will attempt to partake in this offering.

  • avatar
    NeilM

    “These come with specially-made 20-inch satin black wheels, Performance Upgrade Package (including GM’s Cat-back Dual Exhaust Upgrade), strut tower bar with Hendrick Motorsports branding, illuminated Hertz door sill plates, embroidered headrests with the No. 24 team logo and Hendrick Motorsports driver William Byron’s signature, Hertz fender badges, and a plaque denoting which of the 200 custom Camaros you happen to be riding in.”

    I’d pay a modest premium not to have about 80% of that crap — illuminated Hertz door sill plates, hah!

    Oh, and the arrest me now paint job. I can’t be the only one envisaging the local constabulary hanging out on the airport access roads, just waiting to shoot some fish in a barrel.

    • 0 avatar
      sgeffe

      Just like the old Shelby GT-H Mustangs.

      “Sorry, Ociffer, I was just trying to pair my phone and my foot cramped! Sorry about that smoke! They really can’t see that from orbit, can they?!”

  • avatar
    Moparmann

    A few years ago, I wanted to rent either a Mustang GT or Camaro Z/28 convertible, only to be told that only the ordinary versions of said Ford/Chevy were available in GA. No problem, though, if you live in Florida or California!! So I wonder if the “eligible for rental in major U.S. cities/airports” will apply???

  • avatar
    Superdessucke

    Ford did this about 14 years ago when they took some 4.6 liter Mustang GTs and bedecked them with gold Shelby GT350-H decals and a performance package that was available to anyone out of the Ford Performance catalog and a few other minor goodies. For some bizarre reason, these things, which were surely beaten very badly, sell for a small fortune on eBay. Too much cash and too few brains out there it would seem. But anyway, it’d be cool to rent one of these Camaros if nothing else!

    • 0 avatar
      PrincipalDan

      The guys buying them are just going to park them in a garage somewhere and bring them out for Barrett Jackson in 2050. That’s why they don’t really give a crap about the engines, transmissions, rear ends, etc that have been beaten on.

      How shinny will it be when it crosses the auction block?

      That’s the only thing that matters to them.

  • avatar
    redapple

    Camaro?
    No thanks. Cant see out of them.

    I would take a GTI tho.

  • avatar
    dal20402

    In a strange city with a hyper-conspicuous paint job and what amounts to a flashing “I’m Not From here” beacon is not how I want to experience a 700+-horsepower car. No thanks; I’ll take my beige Camry with local plates.

  • avatar
    thejohnnycanuck

    Damn. I knew I shaved off my summer mullet too early this year.

  • avatar

    Under Barra’s reign of terror no performance car is safe. The magnificent CT6-V is facing execution and now the Camaro is destined for the same fate. Hopefully, the strike will put a end to Barra’s senseless car culling.

  • avatar
    whynotaztec

    Be sure to read the fine print. I got burned years ago when I had reserved a ZHZ Vette at my local airport, only to be turned away because you had to arrive by plane and needed a ticket or boarding pass to prove it – apparently they didn’t want to rent to the locals in Boston.

    • 0 avatar
      Scoutdude

      Interesting, I’ve never had to show a ticket when renting a car at an airport location, though then again I’ve never tried to rent a performance car.

      • 0 avatar
        Maymar

        It’s only done for this sort of specialty car, as one tool to try and ensure a suitably responsible class of renter. I work in the industry, and if we see higher end product impounded or written off, it’s far more likely to be a local renter under 30, and usually from an airport location (where the higher end product tends to be kept).

  • avatar
    ToolGuy

    If you are unsure about renting one of these, try driving for a day with a welding helmet on.

  • avatar
    4drSedan

    I believe it’s “flair” not “flare.

    Sorry, pedantic.

  • avatar
    GoVeg

    I wonder why Hertz wouldn’t just rent more Teslas instead? Faster, a far better driving experience, and they leave a usable planet for others.

    Just sayin’ . . .


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