By on August 22, 2019

Hyundai is bringing a retro-future concept vehicle to the Frankfurt Motor Show next month. Called the 45, the car appears to be an electrified hatchback and has the stated mission of helping the brand shape future EV designs. While we’ve only seen a single teaser image of the model thus far, we like where this is heading.

The automaker says the 45 was “inspired by looking back at the brand’s first model in the 1970s,” meaning the Ford Cortina is (and probably always was) off the table. The South Korean manufacturer is likely referencing the rear-drive Pony subcompact. It certainly appears to be the correct shape and the taillight location is similar enough for us not to rule it out. However, the total package seems to be more inspired by the DeLorean DMC-12 and 1980s concepts like the Citroën Karin or Ford Maya. 

Regardless of its influences, the 45 is supposed to help Hyundai fine-tune its current design language. Unfortunately, the phrasing the company used happened to be less exciting than the photo of the car’s rear.

“The new concept accentuates the forward-driven design direction while exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to implement those values through innovative mobility solutions,” explained the automaker.

Listen, if Hyundai wants to start building yesterday’s tomorrow and pump wedge-shaped EVs out of its factories, we aren’t going to complain. The world could probably use a bit more neon and LaserDisc. But the sportiness-via-mobility angle is decidedly less enthralling — even if it’s just because the concept is so poorly defined. Perhaps, we’ll have a better handle on how that will come together in September.

Hyundai says the 45 concept will be unveiled September 10th at the Frankfurt Motor Show amid “various future innovations in vehicle technology and integration of lifestyle applications.” A new crossover vehicle is also expected to be revealed.

[Image: Hyundai]

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17 Comments on “Hyundai Teases Retro-future Concept for Frankfurt Auto Show...”

  • avatar

    What a fantastic trip back in memory! The wide boulevards of Seoul in the late 1970s and early 1980s were an ocean of identical-looking Hyundai Pony taxi cabs. Rear-wheel-drive, stick shift, roll-down windows, almost no electronic gizmos to speak off… what more could a car enthusiast ask for? I would love to see a modern reincarnation of that original Pony. Better yet, it would have been awesome to see Hyundai enter the Group B in a homologated racing special version of the Pony. The narrow body and the sloping trunk lid practically begged for huge fender flares and wings.

  • avatar
    R Henry

    I imagine GM might have an issue with those Camaro-ish tailights.

  • avatar

    As a Trump supporter, I approve of the name “45”. LOL
    And the taillights could easily be made into American flags.
    It’s a little like Netanyahu naming the next settlement “Trumpville”.

    • 0 avatar

      ” Netanyahu naming the next settlement “Trumpville”.”

      Or name a boulevard after President Trump near the American Embassy in Jerusalem.

      My sister and her husband live outside of Tel Aviv, and people there just love and appreciate President Trump far more than most Americans do.

      Those of us who appreciate President Trump had better enjoy it while we can, because this, too, shall pass.

      • 0 avatar

        Maybe he should buy Israel.

        • 0 avatar

          Considering the amount of money that officially and unofficially flows to Israel every year, I think of Israel as America’s 51st State. I left a bunch of money there when I visited for several months.

          But buying Greenland wasn’t far fetched. Harry Truman tried to buy Greenland after WWII to bail Denmark out of the devastation of war.

          Even Iceland was considered at one time because of the submarine pens. An American President actually bought Louisiana from the French, and Alaska from the Russkies. No one laughed then.

          And let’s not forget the financial deals that were enacted to benefit Old Mexico when California was annexed, and the territories of today’s Arizona and New Mexico, well into Colorado.

          The far-left liberal fruits and nuts who scoff at these purchase offers obviously overlook the precedence that was set centuries ago. No reason it can’t be done today. Just ask Puerto Rico – they’re always looking for a handout.

          I would like to see an American joint-services military base in the Sinai, similar to the military bases America had in Egypt at West Cairo, when I was on active duty and went there on temporary (90days) assignment.

          Like a paid vacay. You ain’t seen nothing yet until you have seen the Pyramids up close, and personal.

          • 0 avatar
            Art Vandelay

            “I would like to see an American joint-services military base in the Sinai”

            Why? With our current level of oil production what on earth would be the rationale for standing up another base in the middle east? I think we need to shut down most of the ones we have there, if not all of them, and the next time it goes to crap simply shrug our shoulders and say “Well, lets see how good the People’s Liberation Army’s desert gear is because this is a problem for them…not us”.

          • 0 avatar

            Today, unlike then, we recognize that land has indigenous inhabitants whose wishes about the fate of their land should be respected. And in Greenland, most of the inhabitants are in fact indigenous.

            The folks there disagree about whether they should remain under Denmark’s umbrella or become independent, but I doubt there is a single one of them who would choose to substitute the U.S. and Donald Trump for Denmark and its succession of reasonable, non-corrupt prime ministers.

            As for Israel, the root of the problem is that neither faction is willing to recognize that the other is, in fact, indigenous.

          • 0 avatar

            Art, there are indeed bases/ports we need to close all around the globe. But the planners are consolidating many separate locations into joint-operating locations and that seems to be working out pretty good from the places I have visited.

            Because of America’s diversity, people *legally* coming to America from all parts of the world, and our form of representative government, America will never be able to ” simply shrug our shoulders and say “Well, lets see how good the People’s Liberation Army’s desert gear is because this is a problem for them…not us”.

            That’s what makes “The Squad” so wildly popular and their outspokenness is now the creed of the ‘crat party.

          • 0 avatar

            dal20402, if Puerto Rico, The Virgin Islands, The Marshall Islands, American Samoa, Guam, Wake, Johnston Atoll, etc, were as strategically located or as rich in natural resources as Greenland is, we would be trying to buy those islands today, regardless of the wishes of the indigenous peoples there.

            Only Greenland is worth buying on that “worthiness” scale. Just Thule AB is a jewel – I’ve been there a couple of times.

            America has assets all over the planet but few rise to the level worthy of becoming an American State.

            I’m with Art about closing US bases around the globe, like all but ONE in Germany, all but ONE in Italy, all but ONE in Japan, all but ONE in South Korea (we have the Pacific Fleet to destroy North Korea plus our allies there), and all but ONE in the Middle East supported by the 7th Fleet as before.

            But seriously, in a divided Congress, something as HUGE as the acquisition of territory would never pass.

            Just like Medicare for All, as Harry Reid recently said in public.

      • 0 avatar

        Only the Israeli right approves of Hair Drumpf.

        And the vast majority of American Jews disapprove.

  • avatar

    that old hyundai script is a lot nicer than the current “shaking hands” logo.

  • avatar
    Art Vandelay

    “The automaker says the 45 was “inspired by looking back at the brand’s first model in the 1970s,”

    I think it looks like the back end of another 1970’s, funny enough also with an equine name…The Pinto.

  • avatar

    I see Dodge Colt,79-84.

  • avatar

    Looking forward to see what this looks like. Between this and that little throwback Honda there’s some nice retro themed electric vehicles that don’t look like pods getting launched.

    Also, I used to really like the comment section of this site but it seems to have taken a sharp dive with almost every topic devolving into people crying about politics. It’s making it more and more difficult to keep coming back.

  • avatar

    Hyundai are also throwing back to the good old days of having no original thoughts of their own and blatantly ripping off other manufacturers ideas, in this case the Honda Urban EV.

    • 0 avatar

      Like this looks anything like the Urban EV.

      That’s akin to saying that Honda “copied” Hyundai w/ the 2-row Passport.

      Plus, if anyone has a claim on being the “original”, it would be Mini w/ their Mini EV.

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