Hyundai Teases Retro-future Concept for Frankfurt Auto Show

Matt Posky
by Matt Posky
hyundai teases retro future concept for frankfurt auto show

Hyundai is bringing a retro-future concept vehicle to the Frankfurt Motor Show next month. Called the 45, the car appears to be an electrified hatchback and has the stated mission of helping the brand shape future EV designs. While we’ve only seen a single teaser image of the model thus far, we like where this is heading.

The automaker says the 45 was “inspired by looking back at the brand’s first model in the 1970s,” meaning the Ford Cortina is (and probably always was) off the table. The South Korean manufacturer is likely referencing the rear-drive Pony subcompact. It certainly appears to be the correct shape and the taillight location is similar enough for us not to rule it out. However, the total package seems to be more inspired by the DeLorean DMC-12 and 1980s concepts like the Citroën Karin or Ford Maya.

Regardless of its influences, the 45 is supposed to help Hyundai fine-tune its current design language. Unfortunately, the phrasing the company used happened to be less exciting than the photo of the car’s rear.

“The new concept accentuates the forward-driven design direction while exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to implement those values through innovative mobility solutions,” explained the automaker.

Listen, if Hyundai wants to start building yesterday’s tomorrow and pump wedge-shaped EVs out of its factories, we aren’t going to complain. The world could probably use a bit more neon and LaserDisc. But the sportiness-via-mobility angle is decidedly less enthralling — even if it’s just because the concept is so poorly defined. Perhaps, we’ll have a better handle on how that will come together in September.

Hyundai says the 45 concept will be unveiled September 10th at the Frankfurt Motor Show amid “various future innovations in vehicle technology and integration of lifestyle applications.” A new crossover vehicle is also expected to be revealed.

[Image: Hyundai]

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  • Roadranger Roadranger on Aug 23, 2019

    Looking forward to see what this looks like. Between this and that little throwback Honda there's some nice retro themed electric vehicles that don't look like pods getting launched. Also, I used to really like the comment section of this site but it seems to have taken a sharp dive with almost every topic devolving into people crying about politics. It's making it more and more difficult to keep coming back.

  • Scott25 Scott25 on Aug 23, 2019

    Hyundai are also throwing back to the good old days of having no original thoughts of their own and blatantly ripping off other manufacturers ideas, in this case the Honda Urban EV.

    • Bd2 Bd2 on Aug 25, 2019

      Like this looks anything like the Urban EV. That's akin to saying that Honda "copied" Hyundai w/ the 2-row Passport. Plus, if anyone has a claim on being the "original", it would be Mini w/ their Mini EV.

  • MaintenanceCosts All I want is one more cylinder. One more cylinder and I would happily pay the diesel fraud company almost whatever they wanted for it.
  • SPPPP US like Citroen - nothing moves.
  • Jeff S Corey--Thanks again for this serious and despite the lack of comments this is an excellent series. Powell Crosley does not get enough recognition and is largely forgotten even in his hometown of Cincinnati although the Greater Cincinnati and Northern Kentucky Airport has 2 Crosley cars on display. Crosley revolutionized radios by making an affordable radio that the masses could afford similar to what Henry Ford did with the Model T. Both Crosley and Ford did not invent the radio and the car but they made them widespread by making them affordable. I did not know about the Icyball but I did know about Crosley refrigerators, airplanes, cars, and radios.
  • Oberkanone C5 Aircross is the only vehicle that would have any appeal in North America. Can't see it doing well with Citroen badge, maybe a chance with Chrysler badge.
  • Oberkanone 1921 thru 1936 are the best
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