Bragging Rights: Audi E-Tron Becomes First EV to Pick Up IIHS Top Safety Pick+ Award

Matt Posky
by Matt Posky

Audi’s E-Tron has become the first battery electric vehicle to receive the coveted Insurance Institute for Highway Safety Top Safety Pick+ award. However, considering the group rarely tests EVs, it may soon find itself with company. The IIHS requires an automobile to earn high marks in six crashworthiness evaluations, as well as an advanced or superior rating for front crash prevention and a good headlight rating to be eligible for the commendation.

Chevrolet’s Bolt managed to achieve the necessary ratings in all categories, save for headlight illumination. The same was true for Tesla’s Model S — though that vehicle also received an “acceptable” rating for the small frontal overlap crash test. Other EVs have yet to undertake a full complement of tests, potentially giving the E-Tron a bit of a head start.

That said, the outlet was stoked enough to publish the news on its main site — noting that the Audi performed well across the board, earning “good” ratings in the front driver-side small overlap, front passenger-side small overlap, moderate frontal overlap, side impact, roof strength and head restraint tests.

From the IIHS:

The SUV’s standard front crash prevention system rates superior in IIHS track tests. It avoided a collision in the 25-mph test and reduced its impact speed by an average of 11 mph in the 12-mph test. Its forward collision warning component meets National Highway Traffic Safety Administration criteria.

The e-tron’s only available headlights — static LEDs with high-beam assist — earn a good rating. High-beam assist is a system that automatically switches between high beams and low beams, depending on the presence of other vehicles.

Audi’s E-Tron doesn’t seem to undergo that much deformation in the crash-test footage, either. Even the dreaded driver-side small overlap test (below) shows minimal intrusion into the passenger compartment. The IIHS’ full breakdown also has the crossover acing every test thrown at it, including injury estimates. Audi appears to have done a fine job with the E-Tron, at least from a safety standpoint (the automaker moved fast with a fire risk recall in June), but we’re keen to see how other EVs stack up once the outlet starts shooting them at barricades.

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • ToolGuy ToolGuy on Aug 16, 2019

    How does an OEM mess up on headlight performance in 2019? Between modeling/prototyping tools, supplier expertise, best practice/prior examples - seriously, how does it happen? (Clearly it does, but I just don't understand how.)

    • JimZ JimZ on Aug 17, 2019

      because the NHTSA standards are archaic and a lot of ineffective junk still technically passes their requirements.

  • SPPPP SPPPP on Aug 16, 2019

    Looks nice and safe. Pretty neat vehicle. Sure is pricey! But that's probably not a surprise to anyone.

  • CaddyDaddy Start with a good vehicle (avoid anything FCA / European and most GM, they are all Junk). Buy from a private party which allows you to know the former owner. Have the vehicle checked out by a reputable mechanic. Go into the situation with the upper hand of the trade in value of the car. Have the ability to pay on the spot or at you bank immediately with cash or ability to draw on a loan. Millions of cars are out there, the one you are looking at is not a limited commodity. Dealers are a government protected monopoly that only add an unnecessary cost to those too intellectually lazy to do research for a good used car.
  • Redapple2 I gave up on Honda. My 09 Accord Vs my 03. The 09s- V 6 had a slight shudder when deactivating cylinders. And the 09 did not have the 03 's electro luminescent gages. And the 09 had the most uncomfortable seats. My brother bought his 3rd and last Honda CRV. Brutal seats after 25 minutes. NOW, We are forever Toyota, Lexus, Subaru people now despite HAVING ACCESS TO gm EMPLOYEE DISCOUNT. Despite having access to the gm employee discount. Man, that is a massive statement. Wow that s bad - Under no circumstances will I have that govna crap.
  • Redapple2 Front tag obscured. Rear tag - clear and sharp. Huh?
  • Redapple2 I can state what NOT to buy. HK. High theft. Insurance. Unrefined NVH. Rapidly degrading interiors. HK? No way !
  • Luke42 Serious answer:Now that I DD an EV, buying an EV to replace my wife’s Honda Civic is in the queue. My wife likes her Honda, she likes Apple CarPlay, and she can’t stand Elon Musk - so Tesla starts the competition with two demerit-points and Honda starts the competition with one merit-point.The Honda Prologue looked like a great candidate until Honda announced that the partnership with GM was a one-off thing and that their future EVs would be designed in-house.Now I’m more inclined toward the Blazer EV, the vehicle on which the Prologue is based. The Blazer EV and the Ultium platform won’t be orphaned by GM any time soon. But then I have to convince my wife she would like it better than her Honda Civic, and that’s a heavy lift because she doesn’t have any reason to be dissatisfied with her current car (I take care of all of the ICE-hassles for her).Since my wife’s Honda Civic is holding up well, since she likes the car, and since I take care of most of the drawbacks of drawbacks of ICE ownership for her, there’s no urgency to replace this vehicle.Honestly, if a paid-off Honda Civic is my wife’s automotive hill to die on, that’s a pretty good place to be - even though I personally have to continue dealing the hassles and expenses of ICE ownership on her behalf.My plan is simply to wait-and-see what Honda does next. Maybe they’ll introduce the perfect EV for her one day, and I’ll just go buy it.
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