By on August 7, 2019

fca

It’ll be a different story when the 2020 model year arrives at Chrysler, at which point a large pricing gap will open up between the brand’s Pacifica minivan and the newly-arrived Voyager. The Voyager name, as you may recall, has been dusted off in order to serve as a stepping stone to the Pacifica.

It’s the same vehicle, to be sure, but one which replaces the former Pacifica L and LX at the bottom of the minivan totem pole. Here’s how the pricing breaks down between the two family-friendly siblings.

Thanks to order guides seen by Cars Direct, we now know that the cheapest Pacifica available for 2020 — the Touring model — starts at $34,990 after destination, or the same price as this year’s Touring Plus. The 2020 Pacifica Touring L begins at $38,240, followed by loftier prices for the Touring L Plus, Limited, and Hybrid offerings. Give up on your dreams of a bargain basement Voyager hybrid right now, as well as your hopes for finding automatic emergency braking anywhere in this stripped-down model.

From the lowliest Pacifica to the lowliest Voyager is a journey of $6,260. That base Voyager L, which may soon become a replacement for the the entry-level Dodge Grand Caravan SE (to say nothing of the rest of the GC line), carries a price tag of $28,480 after destination. If you’re curious, that’s a drop of $250 from 2019’s Pacifica L.

fca

Three Voyager trims will be on offer: L, LX, and the fleet-only LXi. Moving up to the LX will set a thrifty buyer back $31,290 after destination, which happens to be — you guessed it — $250 less than a 2019 Pacifica LX.

It also happens to be $245 less than a 2019 Grand Caravan SE (keeping in mind that there’s cash on the hood of the GC almost everywhere; the same goes for the entry-level Pacificas, and to a greater degree). The GC’s fate, at this point, is unclear, but it’s not looking good for the Child of Iacocca.

Will splitting the Pacifica into two distinctive model lines change the trajectory of Chrysler’s minivan fortunes? That also remains to be seen, though this writer suspects you’ve already arrived at a conclusion of your own. Through the first half of 2019, Pacifica sales shrunk 23 percent, followed not far behind by the GC’s 17 percent sales drop.

[Images: Fiat Chrysler Automobiles]

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18 Comments on “2020 Chrysler Voyager’s Price Undercuts Today’s Pacifica, but Only Just...”


  • avatar
    NoID

    This makes perfect sense from a brand management perspective. Eliminating the GC makes Chrysler (slightly) more relevant as a brand while at the same time serving to continue the re-cast of Dodge as the performance/excitement division, by virtue of losing its least exciting model. Now if only they could do something about the Journey…

    Whether or not it will serve to stabilize sales is another. I doubt 100% of prospective Grand Caravan buyers will switch to the Pacifica, but assuming FCA makes higher profit on the Pacifica it could still be a net gain (or a softer loss).

    • 0 avatar
      Scoutdude

      At these prices I’d say the Caravan is more profitable, since its load is so small thanks to fully amortized development and tooling. However they really need to start making real progress on paying down the Pacifica so it does make sense to jettison the Caravan.

      • 0 avatar
        NoID

        True, but all that tooling was “paid” for back during development and early in the launch cycle, it’s all return-on-investment at this point. As far as financial reporting is concerned, they want to show increased revenue and earnings (generally EBIT) so a higher sales price into their dealer network and what I assume has to be higher margin on the new vehicle should (dollar for dollar) make each Pacifica sale more beneficial than a Grand Caravan sale.

        Of course I’m assuming that one Pacifica sale generates more revenue than one comparably-equipped Grand Caravan sale. I have no idea if that’s actually true.

        • 0 avatar
          Scoutdude

          True they want to show Wall St increased revenue but you know that the Pacifica group is being compared against the internal targets set when the project was improved. My bet is they aren’t meeting initial projections and this is an attempt to turn that around.

    • 0 avatar
      SPPPP

      Personally, I think rebadging one division’s car (Pacifica) under the SAME DIVISION for less money is highly questionable. If the plan had been to rebadge the Caravan as a Chrysler Voyager and sell that for less money, I would agree with that. It looks noticeably older and clearly differentiated from the Pacifica. The current plan seems like it will breed consumer confusion and slightly cheapen the Pacifica brand value.

      There may be very good reasons that FCA didn’t do that, but I am not sold on the current plan.

  • avatar
    FreedMike

    Chrysler has the Stench O’ Death about it, folks…

    • 0 avatar
      Lie2me

      Ram could absorb the Pacific and yeah, what’s the point of Chrysler, the 300? Lol

    • 0 avatar
      ajla

      I think the Dodge and Chrysler brands will both be gone in the next 5 years.

      • 0 avatar
        dal20402

        Who will absorb the Challenger and Charger?

        • 0 avatar
          ajla

          Challenger and Charger are on the “Panther Plan” at this point. They’ll continue on in their niche with minimal investment/updates until regulations make them unprofitable or the brand gets shuttered. After which they won’t be directly replaced.

      • 0 avatar
        iNeon

        There are industry-wide problems selling vehicles of the Chrysler type, the markets of which are being sated by lifestyle branding resting atop pillowy cruiser cars— soft Jeeps like the one I’m driving in Chrysler’s case.

        Think Buick/Acura/Chrysler/Volvo anything. We’re buying the same numbers of the those same cars under different branding— whichever profits the parent/umbrella most, today.

        They’re keeping all the ‘dead’ brands around for the next lifestyle branding profit generation shuffle cycle. Call that excess capacity or brand-dereliction— its kinda the same thing. Branding is fashion-based, and fashion is cyclical.

        FCA are just waiting for the cape to come back. They’re run by Italians, afterall.

  • avatar
    TimK

    Waymo was supposed to buy ~50,000 “Pacifica” vehicles and convert them to autonomous driving tasks. Never happened. Is this new model just the face saving way to deal with that busted contract?

  • avatar
    thejohnnycanuck

    Might as well call it a Plymouth while they’re at it. What the heck, if you’re just going to swap out some badges why not go all in.

  • avatar
    PrincipalDan

    Still going to be interesting to see how used prices on say a Voyager LXi compares to a similar trim Pacifica that has all of the Voyager’s features plus emergency braking and adaptive cruise. Those LXis will be thick on the ground at Carmax by 2022 or so.

  • avatar
    sckid213

    I love how Chrysler still pulls this “different nameplates on the same vehicle” stuff. It’s so…retro.

    As a kid who grew up mostly in the ’90s, I was baffled when the LH cars came out and the LHS and New Yorker were the exact same vehicle. I was familiar with badge engineering between BRANDS (e.g., Caravan vs. Voyager), but not within the same INDIVIDUAL MODEL. There was barely an Internet back then, so it took some research to figure out such “single-model badge engineering” used to be more common in the past.

    It’s the throwback 2020’s at FCA!

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