VW Says ID.3 Pre-orders Exceeding Expectations

Matt Posky
by Matt Posky
vw says id 3 pre orders exceeding expectations

Volkswagen seems to be feeling pretty good about itself today. After announcing pre-orders for the ID.3 hatchback, the first vehicle from VW’s new electric sub-brand, the company reported it was already having issues coping with demand. Within 24 hours, the automaker said it had received more than 10,000 reservations throughout Europe, creating some extra work for its IT department.

“Sometimes, the IT systems are unable to handle the large number of users accessing the system at the same time,” VW said in a release. “This leads to long waiting times and interruptions in the registration process in some markets. Volkswagen is working hard to eliminate the hitches. Nevertheless, more than 10,000 registrations were received throughout Europe during the first 24 hours.”

While it sounds phenomenal, as the company repeatedly noted ID.3 demand is already exceeding expectations, it’s nowhere near Tesla territory. But the American firm is somewhat of an outlier with an almost miraculous ability to get the public excited about new product and a longer history of EV manufacturing. By comparison, VW is still testing the waters — even though it has already agreed to preform a cannonball by 2025 and sell 1 million connected, zero-emission vehicles every year.

Part of VW’s strategy involves converting a factory in Zwickau to become the largest production facility for electric vehicles in all of Europe. The company’s top brass toured the facility earlier this week to see where the ID.3 would be built as Volkswagen issued a press release to assure the world that everything was on schedule.

“It’s my firm conviction that Germany as an automotive location must also lead the way when it comes to electric mobility,” VW CEO Herbert Diess said. “That’s why we’re deliberately converting the Zwickau plant into the largest and most efficient e-car site in Europe. It’s impressive to see what efforts the team is making to help achieve that transformation. Zwickau can become a model for transformation in our industry.”

For the rest of 2019, Zwickau will be retooled so it can focus entirely on e-vehicles based on VW’s Modular Electric Drive Toolkit (MEB), starting with the ID.3. The automaker said the factory would have a capacity of 330,000 vehicles per year and proudly noted that 200 pre-production ID.3s had already been manufactured.

However, these back-to-back announcements feel like they’re doing double duty. While VW is keeping us abridged of when Zwickau is supposed to be ready (late 2019) and how many people were interested in its first ID car, it’s also trying to put out positive vibes about electrification. Volkswagen wants you to make positive associations with the brand and cutting-edge, environmentally friendly automobiles — which has been its modus operandi ever since it was caught cheating on emission tests in 2015.

[Images: Volkswagen Group]

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2 of 11 comments
  • Inside Looking Out Inside Looking Out on May 10, 2019

    Yeah, right. I have reservations about buying any VW and especially VW with anything electric in it. So yes I have to be one of those 10,000 who have reservations.

  • Asdf Asdf on May 11, 2019

    This is going to be Dieselgate all over again, with massive recalls and buyback schemes, once consumers realize that they have bought BEVs that are defective by design, having a charging time that exceeds the reasonable five minutes one should expect at maximum, and with a range much shorter than a diesel car, despite the extortionate prices. This is going to affect the incompetent Tesla as well, obviously, but VW has already been there, so it's strange it still actively wants to go through it all again. Then again, building BEVs is all about wasting taxpayer money on non-viable auto projects, so maybe that's a goal in and of itself.

  • John H Last week after 83 days, dealership said mine needs new engine now. They found metal in oil. Potential 8 to 9 month wait.
  • Dukeisduke An aunt and uncle of mine traded their '70 T-Bird (Beakbird) for a brand-new dark metallic green '75 LTD two-door, fully loaded. My uncle hated seat belts, so the first time I saw the car (it was so new that the '75 models had just landed at the dealerships) he proudly showed me how he'd pulled the front seat belts all the way out of their retractors, and cut the webbing with a razor blade(!).Just a year later, they traded it in for a new '76 Cadillac Coupe de Ville (they had owned a couple of Imperials in the '60s), and I imagine the Cadillac dealer took a chunk out to the trade-in, to get the front seat belts replaced.
  • CaddyDaddy Lease fodder that in 6 years will be on the 3rd owner in a poverty bound aspirational individual's backyard in a sub par neighborhood sinking into the dirt. The lending bank will not even want to repossess and take possession of this boat anchor of a toxic waste dump. This proves that EVs are not even close to being ready for prime time (let's not even talk about electrical infrastructure). EVs only exist in wildly expensive virtue signaling status-mobiles. FAIL! I know this is a Hybrid, but it's a Merc., so it will quickly die after the warranty. Show me a practical EV for the masses and I'll listen. At this time, Hybrids are about the way to go for most needing basic transportation.
  • Jeanbaptiste The bubble free dash on the R32!
  • Kcflyer i miss the garden variety of these and the chevy and buick twins. Good cars, comfy, solid v6 powertrains with good power and efficiency. Too bad they quite making them