Jaguar Land Rover's 'Hot' New Idea: Sensory Steering Wheels

Matt Posky
by Matt Posky

With automakers perpetually promoting daft new technologies as a way to appease investors, it’s been a while since we’ve seen a new idea that made us take pause and wonder why nobody else had come up with it first. Fortunately, Jaguar Land Rover has done us a solid, with research help from Glasgow University, and delivered a “sensory steering wheel” aimed at giving drivers silent feedback through temperature variances.

The applications of the device are yet to be settled upon but JLR has suggested that the wheel could be used to notify the driver of less-pressing issues that don’t warrant an audible announcement or even offer silent turn-by-turn navigation.

For navigation, JLR said the vehicle could indicate the direction to turn by rapidly warming or cooling one side of the wheel by a difference of up to 6o degrees Celsius. The manufacturer said this feature would be especially useful in low-visibility situations where speed is not a factor and a driver can’t risk taking their eyes off the road to check a map. As someone who almost never turns on audible directions, this author also believes the system could provide useful preemptive turning alerts that would lessen the need to check the map on a regular basis during normal driving as well.

Distracted driving is a real and seemingly growing issue but JLR feels that something like this steering wheel could be a useful tool in mitigating it. It claimed that 10 percent of all fatal crashes in the U.S. were the result of unfocused motorists and suggested that a heated wheel could be used to convey pertinent information in a less-jarring manner. While it suggested specific notifications, such as low-fuel announcements, datebook reminders, and alerting drivers to nearby points of interest, there really is no limit to how it could be used.

“Safety is a number one priority for Jaguar Land Rover and we are committed to continuously improving our vehicles with the latest technological developments as well as preparing the business for a self-driving future,” JLR Electrical Research Senior Manager Alexandros Mouzakitis said in a statement. “The ‘sensory steering wheel’ is all part of this vision, with thermal cues able to reduce the amount of time drivers have to take their eyes off the road … Research has shown people readily understand the heating and cooling dynamics to denote directions and the subtlety of temperature change can be perfect for certain feedback that doesn’t require a more intrusive audio or vibration-based cue.”

While this appears to be an evolution of Jaguar Land Rover’s earlier work with the Engineering and Physical Sciences Research Council, most of which previously dealt with haptic feedback, the sensory steering wheel would likely work in tandem with existing systems. JLR also said the technology could be applied to the gear-shift paddles to indicate when the handover from the driver to autonomous control in future self-driving vehicles has completed.

Honestly, the only real conundrum is figuring out how effective the feature would be during those cold winter months where you’ve already got the wheel set to maximum warmth. But the system is supposed to be able to tailor to individual needs, meaning it’d be up to you to suss that out. Regardless, we’re curious to see what this would be like in a production vehicle and hope Jaguar Land Rover pulls the trigger on this one.

A steering wheel developed by Jaguar Land Rover could help keep drivers’ eyes on the road – by using heat to tell drivers when to turn left or right. pic.twitter.com/iVbhgUHG6J

— Jaguar Land Rover (@JLR_News) May 29, 2019

[Image: Jaguar Land Rover]

Matt Posky
Matt Posky

Consumer advocate tracking industry trends and regulations. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied, he pivoted to writing about cars. Since then, he has become an ardent supporter of the right-to-repair movement, been interviewed about the automotive sector by national broadcasts, participated in a few amateur rallying events, and driven more rental cars than anyone ever should. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and learned to drive by twelve. A contrarian, Matt claims to prefer understeer and motorcycles.

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  • RHD RHD on May 31, 2019

    This sounds dead in the water. Just because they thought of it and can do it doesn't mean that they should. I'm all for innovation, but this isn't the next Hot Cheetos. How about Matt Posky lives with this for a few months and gets back to us? The enthusiasm just might be a bit toned down by then.

  • RHD RHD on May 31, 2019

    This sounds dead in the water. Just because they thought of it and can do it doesn't mean that they should. I'm all for innovation, but this isn't the next Hot Cheetos. How about Matt Posky lives with this for a few months and gets back to us? The enthusiasm just might be a bit toned down by then.

  • George Some Folks should remember the newest version of this car as the Chevy Aveo was a Free car given away by the White House when Obama was in office and made it happen for folks who had a big old truck that ate gas.so this was meant to help you get to and from work and save at the pump. But one guy was upset that he was receiving a car which he didn’t want but a truck of his choice He Should Understand This:Obama was trying to get you to point A to Point B He wasn’t trying to help you socially by telling your friends that Hey! I Got a New Truck Just Like You Do So Don’t Write Me Off just because you got a new truck and I Don’t.
  • Frank I worked for a very large dealer group back in 2014 and this sat in the crown jewel spot at our GM store showroom. It sat, and sat...and sat. Thing was a boat anchor. I remember the price being insane for a re-skinned Chevy Volt that was also a boat anchor
  • George When I Seen This So Called Nova(Really A Corolla Sold Elsewhere) I could tell this Car And The Corolla that you could buy here or rent at a car rental place Is very Different The interior Floor In This Nova is very high like in a rear wheel drive car where the regular Corolla the entire interior floor is several inches lower that your head doesn’t touch the ceiling and feels very roomy like in a chevette with no tightness and the Corolla gives you a option,Split folding seat backs so you can haul long items and more cargo space using your back seat area. Which you don’t get with that Nova I Wonder Why GM/ Toyota didn’t Offer things like this for this car? It would make this Nova A hit like the Corolla was. And if you bought a Metro OR Suzuki Swift You’ll Get All Of These Features Standard and ONLY Pay For A Few options Floor mats Wheels Covers Air Conditioning and Automatic transmission and that’s it I guess some buyers were buying this car as a second car just to get around by.
  • Lou_BC I can't see how eliminating 2 different engine tunes is a cost saving measure. It's just programming.
  • Inside Looking Out Because they have money.
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