By on April 12, 2019

Image: Geely

The ever busy Geely Auto Group unveiled both a car and a brand on Thursday, lifting the sheets off the first model sold under the Chinese auto giant’s Geometry brand — the Geometry A. Efficiency in naming seems to be part of Geely’s MO.

Positioned to capture low-priced electric vehicle buyers in China, Europe, and elsewhere, the all-electric brand’s first offering strives for “minimalistic elegance” … and big, big sales. Oh, and it comes in Standard Range and Long Range versions. Now, why does that sound familiar?

The Geometry A is believed to ride atop the same platform underpinning Volvo’s XC40 and Polestar’s upcoming 2. Geely’s smart that way, you see. Work with what you have, and build what you have to work with everything.

Standard Range sedans source their power from a 51.9 kWh battery pack, while Long Range models bump up the capacity by 10 kWh. On the relatively inaccurate NEDC cycle, Geely says the two variants can travel 410 km and 500 km, respectively, which works out to 255 miles and 310 miles. Sounds quite similar to the Model 3, doesn’t it? Of course, Americans can buy the Model 3, and there’s no word on The Geometry A making its way to these shores just yet.

Image: Geely

In Europe and China, however, Tesla hopes to secure big volume. There’s a Gigafactory under construction in Shanghai as you read this, with the first Model 3 deliveries promised by the end of the year. Volkswagen no doubt has its eye on this Geely development, as well.

As affordability is the name of the game here, the Geometry A is a single-motor car, with that electric unit making 161 horsepower and 184 pound-feet of torque. Zero-62 mph passes in 8.8 seconds, Geely claims. The car excels in slipperiness, too, with a drag coefficient of 0.237. As for price, that’s a key selling point. Before incentives, the base Geometry A’s price translates into $31,250.

Loftier, Long Range models top the $37,000 marker. After applying Chinese-market subsidies, a buyer can get a base sedan for $22,321. (There are three configurations for both variants.)


Geely took a moment to boast on Thursday.

“It’s the safest, best-looking, and most avant-garde pure electric model in its market segment and setting a new benchmark for A-segment pure electric sedans with its comprehensive configuration,” the automaker said in a statement. “Geometry A has already received over 27,000 orders, 18,000 of which are from overseas customers in countries such as Singapore, Norway, France, etc. With the official launch of Geometry A, global A-segment pure electric vehicle customers no longer to have to settle for less, their ‘A’ option has arrived. The new era of pure electric vehicles is here.”

The automaker clearly has a global market in mind. The Geometry A comes equipped with numerous driver-assist features, a roof weight-bearing capacity that surpasses IIHS standards, and a speed limiter to satisfy European lawmakers.

With the Geometry A as a starting point, Geely says its new brand will expand to 10 models by 2025, saturating the market. For Tesla and VW, this likely comes as ominous news.


[Images: Geely]

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19 Comments on “Learn Your Geometry: A New Brand, and a Car to Stick in Tesla’s Craw...”

  • avatar

    Awesome! Legacy automakers are going the way of Nokia.

    Toyota in particular.

  • avatar
    CKNSLS Sierra SLT

    Don’t know about reliability. But many of their Sedans, CUVs are very nice looking.

    If they ever come to the U.S.-they will sell-if they are priced below the “Big 3”.

  • avatar

    Is that the new Chinese Taurus?

  • avatar

    I don’t trust the look of those front footwells.

  • avatar

    Geometry is screwed in that front overhang

  • avatar

    That looks understated, but attractive enough. L-VINs don’t seem to be stopping Volvo or Buick. Color me curious even if I’m not an electric car intender any time soon. The next logical jump for me would be a hybrid of some sort, but I’m not there yet.

  • avatar
    SCE to AUX

    Figure the EPA ranges will be around 215 and 265 miles, respectively.

    Nissan is more likely to be hurt by this vehicle than Tesla.

  • avatar

    Still Chinese, so not many people in the US are going to sine up for this one, unless they don’t care, or are desperate! (I wouldn’t even want to cosine on someone’s note for this!)

    On another tangent, those damned uglified interior mirrors are an issue in Mao’s homeland too! Besides the goofy look, I found an actual reason why that will drive me crazy if I don’t do the swap I have planned, working with a vendor specializing in autodimming mirrors, in my upcoming car, as I found out when I pulled the Accord equipped with said “smiley” mirror into my garage: there’s a zone around the edge of that mirror where a black rim would go that DOESN’T darken!

    I thought people had complained about glints of light reflecting off the edge of the mirror from the bro-dozer following their vehicle with a rack of landing lights from 747s, along with headlights approximately as bright as a IED-sized nuclear blast (or the blast of light from a pre-facelift Astro or Safari van)! Nope! That light from the billion-candlepower nightmare behind you will reflect back at you from the sides of the mirror, even though most of it is darkened! The old-style “rimmed” mirrors didn’t have this issue! As I have said about these mirrors in the past: calling these “fashionable,” IMHO, is not congruent with rational thought!

    And a final angle to consider: this thing, like most Chinese-make cars, will probably just barely pass a crash testing regimen! Roof-crush ratings surpassing IIHS specs? I’ll believe it if and when it happens! I don’t think we’ll ever see proof of that! :-D

    • 0 avatar

      And I missed an opportunity to drop (an) “acute” comment in there! How obtuse of me!

    • 0 avatar

      This is a Volvo XC40 in drag according to the write-up. Are their roofs unsafe in crush testing? It’s a new Volvo platform different from the bigger cars. Or are you just suggesting that the Chinese didn’t land on the back side of the moon and that Geely are making cars out of peanut brittle? Better not buy that S60 made in South Carolina, just in case. It’s not far north of Goober Central.

  • avatar

    One thing that is certain about this brand – it is not a Euclidean Geometry. And because of that I am afraid that if it is made according to Chinese standards of quality it may collapse into back hole.

    • 0 avatar

      People said the same of Japanese and Korean cars when they started exporting, now look at the brands.

      Your computer, phone, TV, most of the electronic components on your car are most likely produced in China.

  • avatar

    If I had a dollar for every Geely press release about some car model coming to the USA “soon”, I could buy a nice steak dinner. Their credibility is on par with Faraday Future.

  • avatar

    How big is this thing? The styling makes it look at least Camry size if not Avalon size. But then you squint and it looks Corolla size. And then you realize it rides on the platform of the subcompact Volvo XC40 CUV, and that the name “A segment” (in Europe at least) applies to the itty-bitty city committee: Fiat 500, VW Up!, Fiat Panda, Hyundai i10, and so on: the very smallest cars on the road, generally very short, very narrow, very tall…the opposite of a long low sedan. Color me confused. How can it both look like a Toyota Avalon and be the size of a Fiat 500?


    I mean, if the thing’s the size of a Camry, there’s about zero chance it’s breaking 200 miles range in base trim by real-world North American testing standards. If it’s the size of “a class of cars so small that automakers don’t even bother trying to sell them in the United States,” then sure, that’s possible.

  • avatar

    Geo for short.

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