QOTD: Long May You Run?

Matthew Guy
by Matthew Guy
qotd long may you run

There are occasions when human beings need a bit of time to get used to something, such as when your teenager suddenly dyes their hair purple or you are suddenly forced to buy new work boots because your old ones have completely collapsed. I have experienced 50 percent of these examples in the past week and will leave it to your speculation as to which one it is.

Something else your author needs time to assimilate? New car names slapped on machines introduced to replace an outgoing model. It’s the automotive equivalent of daytime soaps suddenly hiring a new actor to play the same character. It’s jarring.

Here’s today’s question: should OEMs introduce new names with their new cars? Or should they hang on to the tried-and-true? As you’d expect, I have a couple of opinions.

The rig atop is Exhibit A. Why in the name of Alfred P. Sloan top brass decided to bin the Blazer name in the mid-90s in favor of Tahoe remains a great mystery to your author. Sure, the smaller Blazer was still in production and was in the process of dropping its “S10” prefix, but given the name’s history, it would’ve made more sense for Blazer to be stuck on the larger truck.

There are times when it makes sense for a nameplate to go away, such as when Ford was trying to move their compact car game a bit further up the charts with its new-for-2000 effort twenty years ago. Focus worked because the Escort name had arguably earned a connotation for economy and cheapness, plus the Blue Oval wanted to align its model names from across the pond, at least to a point.

What nameplate to you think should have stuck around after a major revamp? Or are there any that did remain that needed to be relegated to the dustbin of automotive history?

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  • Inside Looking Out Inside Looking Out on Mar 05, 2019

    You get impression that the holy Toyota never renames its models because they are incarnations of perfect automobile. That is not the case actually. In Europe particularly Toyota sold Corona based large compact sedan/hatchback as a Carina from 70s until end of 90s: Carina, Carina II, Carina E (E for "Europe"). Next model year 2000+ it was renamed to Avensis. Carina did not do well apparently. Toyota dropped Camry entirely because D-segment did not sell well and especially Camry and Accord did not cater to European tastes.

  • Jeff S Jeff S on Mar 05, 2019

    Corsair was originally the name used for the next to the top model of Edsel. https://en.wikipedia.org/wiki/Edsel_Corsair

  • Lou_BC "They are the worst kind of partisan - the kind that loves their team more than they want to know the truth."Ummm...yeah....Kinda like birtherism, 2020 election stolen, vast voter fraud, he can have top secret documents at Mar-lago, he's a savvy business man, and hundreds more.
  • FreedMike This article fails to mention that Toyota is also investing heavily in solid state battery tech - which would solve a lot of inherent EV problems - and plans to deploy it soon. https://insideevs.com/news/598046/toyota-global-leader-solid-state-batery-patents/Of course, Toyota being Toyota, it will use the tech in hybrids first, which is smart - that will give them the chance to iron out the wrinkles, so to speak. But having said that, I’m with Toyota here - I’m not sold on an all EV future happening anytime soon. But clearly the market share for these vehicles has nowhere to go but up; how far up depends mainly on charging availability. And whether Toyota’s competitors are all in is debatable. Plenty of bet-hedging is going on among makers in the North American market.
  • Jeff S I am not against EVs but I completely understand Toyota's position. As for Greenpeace putting Toyota at the bottom of their environmental list is more drama. A good hybrid uses less gas, is cleaner than most other ICE, and is more affordable than most EVs. Prius has proven longevity and low maintenance cost. Having had a hybrid Maverick since April and averaging 40 to 50 mpg in city driving it has been smooth driving and very economical. Ford also has very good hybrids and some of the earlier Escapes are still going strong at 300k miles. The only thing I would have liked in my hybrid Maverick would be a plug in but it didn't come with it. If Toyota made a plug in hybrid compact pickup like the Maverick it would sell well. I would consider an EV in the future but price, battery technology, and infrastructure has to advance and improve. I don't buy a vehicle based on the recommendation of Greenpeace, as a status symbol, or peer pressure. I buy a vehicle on what best needs my needs and that I actually like.
  • Mobes Kind of a weird thing that probably only bothers me, but when you see someone driving a car with ball joints clearly about to fail. I really don't want to be around a car with massive negative camber that's not intentional.
  • Jeff S How reliable are Audi? Seems the Mazda, CRV, and Rav4 in the higher trim would not only be a better value but would be more reliable in the long term. Interior wise and the overall package the Mazda would be the best choice.
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