How Is Apple's Autonomous Vehicle Program Doing, You Ask?

Matt Posky
by Matt Posky

Back in 2015, it was rumored that Apple was sinking significant resources and manpower into an electric vehicle program that also incorporated autonomous driving. But updates on “Project Titan” have been infrequent. Apple takes pains to keep its self-driving program under wraps.

There are, however, ways to track its progress. Since Apple tests its vehicles in California, it must submit an annual report to the state’s Department of Motor Vehicles outlining how many times human safety drivers retake control or interfere with the vehicle’s self-driving systems, as well as a tally of total miles driven.

Based on this metric alone, Waymo appears to be the industry leader, with “disengagements” occuring every 11,000 miles. General Motors’ Cruise came in second with roughly 5,200 miles between periods of human intervention. But what about Apple? Apparently, the firm is facing some rather strong headwinds. The company claims a human had to retake control every 1.1 miles.

Bloomberg, which first shared the DMV report, was careful to note that this single-metric overview only provides a glimpse into autonomous testing programs, and may not be representative of the overall situation. While absolutely true, one cannot ignore how wanting Apple’s progress appears to be.

Some of this could be attributed to safety concerns. None of the company’s self-driving vehicles registered within the state have ever been reported being involved in a serious accident. But they have been minor incidents attributed to other vehicles. We’re hunting for a silver lining here. No matter how you slice the situation, Apple is nowhere near where it hoped to be by 2019.

From Bloomberg:

In 2017, Apple Chief Executive Officer Tim Cook told Bloomberg Television that the company’s work on autonomous systems is the “the mother of all AI projects” and said it’s probably one of the most difficult artificial intelligence efforts to work on. Last year, the company hired Doug Field, a former chief engineer for Tesla, to oversee its project alongside Bob Mansfield, who used to be senior vice president of hardware engineering.

In January, Apple scaled back Project Titan again, laying off some employees and assigning others to different artificial intelligence teams within the company. Over the course of the last six months, two employees on the team allegedly attempted to steal trade secrets for China-based self-driving car companies. According to related lawsuits, Apple has about 1,200 people working on the project.

There were also layoffs in 2016, following a period where the company convinced Mansfield to return and take over Project Titan and reboot the seemingly stalled program. The following year, it was discovered that Apple had moved away from attempting to build a complete vehicle, focusing instead on autonomous tech that could be adapted for use in other vehicles.

However, one the more interesting bits of news came in April of 2017, when the company issued a letter to the California Department of Motor Vehicles asking it to reevaluate its reporting requirements. It claimed that disengagements should only be reported when a driver has to take over to avoid an accident or keep the car from breaking the law. The reason for this is that not all miles are comparable. Some tests periods specifically deal with short trips requiring frequent stops.

Last months’ layoffs are believed to have affected around 200 employees, though the company’s efforts were said to be on the upswing. Its self-driving fleet, which started 2018 with around 30 cars, is now believed to number closer to 70. Apple has clearly not given up on Titan. Still, with the company apparently so far behind the rest of the pack, one wonders how long this might remain the case.

[Image: Image Stocker/Shutterstock]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Mark Morrison Mark Morrison on Feb 14, 2019

    You’re holding it wrong

  • PandaBear PandaBear on Feb 15, 2019

    I remember it. Back then everyone was talking about it and the stock price went to almost 130, because they hired 400 people to work on a complete car. It is just a pump and dump operation by some investors (Carl Ichan I think), a few months after that the stock price dropped back to 100 and then Carl Ichan said he unloaded AAPL, after failing to force the company to distribute the cash / iphone profit back to share holders. The original concern was Waymo dominating AI / self driving, and force Apple out of the eco system. So they want to have enough patents that they can trade with others / make truce. Now that everyone is doing self driving and no one will be a monopoly, there is no point in doing it anymore. So yup, move some guys to other teams and layoff those who can't. Those guys can find jobs in other self driving companies, don't worry.

  • Alan Well, it will take 30 years to fix Nissan up after the Renault Alliance reduced Nissan to a paltry mess.I think Nissan will eventually improve.
  • Alan This will be overpriced for what it offers.I think the "Western" auto manufacturers rip off the consumer with the Thai and Chinese made vehicles.A Chinese made Model 3 in Australia is over $70k AUD(for 1995 $45k USD) which is far more expensive than a similar Chinesium EV of equal or better quality and loaded with goodies.Chinese pickups are $20k to $30k cheaper than Thai built pickups from Ford and the Japanese brands. Who's ripping who off?
  • Alan Years ago Jack Baruth held a "competition" for a piece from the B&B on the oddest pickup story (or something like that). I think 5 people were awarded the prizes.I never received mine, something about being in Australia. If TTAC is global how do you offer prizes to those overseas or are we omitted on the sly from competing?In the end I lost significant respect for Baruth.
  • Alan My view is there are good vehicles from most manufacturers that are worth looking at second hand.I can tell you I don't recommend anything from the Chrysler/Jeep/Fiat/etc gene pool. Toyotas are overly expensive second hand for what they offer, but they seem to be reliable enough.I have a friend who swears by secondhand Subarus and so far he seems to not have had too many issue.As Lou stated many utes, pickups and real SUVs (4x4) seem quite good.
  • 28-Cars-Later So is there some kind of undiagnosed disease where every rando thinks their POS is actually valuable?83K miles Ok.new valve cover gasket.Eh, it happens with age. spark plugsOkay, we probably had to be kewl and put in aftermarket iridium plugs, because EVO.new catalytic converterUh, yeah that's bad at 80Kish. Auto tranny failing. From the ad: the SST fails in one of the following ways:Clutch slip has turned into; multiple codes being thrown, shifting a gear or 2 in manual mode (2-3 or 2-4), and limp mode.Codes include: P2733 P2809 P183D P1871Ok that's really bad. So between this and the cat it suggests to me someone jacked up the car real good hooning it, because EVO, and since its not a Toyota it doesn't respond well to hard abuse over time.$20,000, what? Pesos? Zimbabwe Dollars?Try $2,000 USD pal. You're fracked dude, park it in da hood and leave the keys in it.BONUS: Comment in the ad: GLWS but I highly doubt you get any action on this car what so ever at that price with the SST on its way out. That trans can be $10k + to repair.
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