2019 Super Bowl LIII Pre-Game Commercial Roundup

Chris Tonn
by Chris Tonn

It’s time for that great celebration of Americana — the fifty-third Super Bowl. Sunday night, Patriots fans and Patriots haters will come together to watch the season’s championship game, against… a team from Los Angeles? Am I reading that right?

For the rest of us, the Super Bowl is basically a better Thanksgiving. Gorging oneself is expected, of course, but there are fewer awkward conversations with the great-grandmother or that weird racist uncle. And we get to watch TV.

Yeah, for me, the commercials are the best part. It’s an opportunity to celebrate excellence in short-form storytelling — while selling something. Like each of the last several years, I’ll be watching the game with my laptop in my, well, lap, updating a post every time a new car commercial appears. However, many of those commercials have already been teased or released outright prior to the game, and that’s where this preview comes in.

Lexus has a LONG spot with Heisman-winning quarterback Matt Leinart, featuring a tongue-in-cheek Quarterback Safety System — obviously poking fun at an NFL where the the QB can’t be smeared while highlighting their own suite of safety features.

Kia teased a commercial devoid of any celebrities. Recall that last year the company’s spot featured Steven Tyler.

Hyundai already has two ads on Youtube; the first, a traditional “here’s a new car driving on an empty road” clip highlighting its new, big Palisade:

Next, a humorous look at the car buying experience with Michael Bluth Jason Bateman:

(Does no one watch Ozark? Marty Friggin’ Byrde! – Ed.)

Chris Tonn
Chris Tonn

Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.

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  • Hummer Hummer on Feb 01, 2019

    I believe I read that Ram moved 2500 production back to the US, in which case it makes the PowerWagon really hard to resist, even harder than it already is being the only game in town. The Gladiator desperately needs the 5.7L, I wouldn't be able to resist dropping $50-60k on FCAs lap if they gave us a Gladiator with the 5.7L.

  • Jatz Jatz on Feb 01, 2019

    That perfectly fine old Gladiator was destroyed by tatted deviants with stretched earlobes.

  • MaintenanceCosts You expect everything on Amazon and eBay to be fake, but it's a shame to see fake stuff on Summit Racing. Glad they pulled it.
  • SCE to AUX 08 Rabbit (college car, 128k miles): Everything is expensive and difficult to repair. Bought it several years ago as a favor to a friend leaving the country. I outsourced the clutch ($1200), but I did all other work. Ignition switch, all calipers, pads, rotors, A/C compressor, blower fan, cooling fan, plugs and coils, belts and tensioners, 3 flat tires (nails), and on and on.19 Ioniq EV (66k miles): 12V battery, wipers, 1 set of tires, cabin air filter, new pads and rotors at 15k miles since the factory ones wore funny, 1 qt of reduction gear oil. Insurance is cheap. It costs me nearly nothing to drive it.22 Santa Fe (22k miles): Nothing yet, except oil changes. I dread having to buy tires.
  • AZFelix 2015 Sonata Limited72k when purchased, 176k miles currentlyI perform all maintenance and repairs except for alignment, tire mounting, tire patching, and glass work (tint and passenger left due to rock hit). Most parts purchased through rockauto.com.Maintenance and repairs during three years of ownership:Front rotors and all brake pads upgraded shortly after purchase.Preparing for 17th oil change (full synthetic plus filter c.$50), one PCV valve.Timing & accessory belts, belt tensioner.Coolant full flush and change.Fibrous plastic material engine under tray replaced by aftermarket solid plastic piece $110.One set of tires (c.$500 +installation) plus two replacements and a number of patches due to nails, etc. Second set coming soon.Hood struts $30.Front struts, rear shocks, plus sway bar links, front ball joints, tie rod ends, right CV axle (large rock on freeway damaged it and I took the opportunity to redo the rest of items on this list).Battery c.$260.Two sets of spark plugs @ $50/set.Three sets of cabin and engine filters.Valve cover gasket (next week).Averages out to c.$1400 per year for the past three years. Minor driver seat bolster wear, front rock chips, and assorted dents & dings but otherwise looks and drives very well.
  • 3-On-The-Tree 2014 Ford F150 Ecoboost 3.5L. By 80,000mi I had to have the rear main oil seal replaced twice. Driver side turbo leaking had to have all hoses replaced. Passenger side turbo had to be completely replaced. Engine timing chain front cover leak had to be replaced. Transmission front pump leak had to be removed and replaced. Ford renewed my faith in Extended warranty’s because luckily I had one and used it to the fullest. Sold that truck on caravan and got me a 2021 Tundra Crewmax 4x4. Not a fan of turbos and I will never own a Ford again much less cars with turbos to include newer Toyotas. And I’m a Toyota guy.
  • Duke Woolworth Weight 4800# as I recall.
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