2019 Super Bowl LIII Pre-Game Commercial Roundup

It’s time for that great celebration of Americana — the fifty-third Super Bowl. Sunday night, Patriots fans and Patriots haters will come together to watch the season’s championship game, against… a team from Los Angeles? Am I reading that right?

For the rest of us, the Super Bowl is basically a better Thanksgiving. Gorging oneself is expected, of course, but there are fewer awkward conversations with the great-grandmother or that weird racist uncle. And we get to watch TV.

Yeah, for me, the commercials are the best part. It’s an opportunity to celebrate excellence in short-form storytelling — while selling something. Like each of the last several years, I’ll be watching the game with my laptop in my, well, lap, updating a post every time a new car commercial appears. However, many of those commercials have already been teased or released outright prior to the game, and that’s where this preview comes in.

Lexus has a LONG spot with Heisman-winning quarterback Matt Leinart, featuring a tongue-in-cheek Quarterback Safety System — obviously poking fun at an NFL where the the QB can’t be smeared while highlighting their own suite of safety features.

Kia teased a commercial devoid of any celebrities. Recall that last year the company’s spot featured Steven Tyler.

Hyundai already has two ads on Youtube; the first, a traditional “here’s a new car driving on an empty road” clip highlighting its new, big Palisade:

Next, a humorous look at the car buying experience with [s]Michael Bluth[/s] Jason Bateman:

(Does no one watch Ozark? Marty Friggin’ Byrde! – Ed.)