2019 Super Bowl LIII Pre-Game Commercial Roundup

Chris Tonn
by Chris Tonn
2019 super bowl liii pre game commercial roundup

It’s time for that great celebration of Americana — the fifty-third Super Bowl. Sunday night, Patriots fans and Patriots haters will come together to watch the season’s championship game, against… a team from Los Angeles? Am I reading that right?

For the rest of us, the Super Bowl is basically a better Thanksgiving. Gorging oneself is expected, of course, but there are fewer awkward conversations with the great-grandmother or that weird racist uncle. And we get to watch TV.

Yeah, for me, the commercials are the best part. It’s an opportunity to celebrate excellence in short-form storytelling — while selling something. Like each of the last several years, I’ll be watching the game with my laptop in my, well, lap, updating a post every time a new car commercial appears. However, many of those commercials have already been teased or released outright prior to the game, and that’s where this preview comes in.

Lexus has a LONG spot with Heisman-winning quarterback Matt Leinart, featuring a tongue-in-cheek Quarterback Safety System — obviously poking fun at an NFL where the the QB can’t be smeared while highlighting their own suite of safety features.

Kia teased a commercial devoid of any celebrities. Recall that last year the company’s spot featured Steven Tyler.

Hyundai already has two ads on Youtube; the first, a traditional “here’s a new car driving on an empty road” clip highlighting its new, big Palisade:

Next, a humorous look at the car buying experience with [s]Michael Bluth[/s] Jason Bateman:

(Does no one watch Ozark? Marty Friggin’ Byrde! – Ed.)

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7 of 10 comments
  • Schmitt trigger Schmitt trigger on Feb 01, 2019

    Indeed. Too bad Jeep no longer offers a Patriot.

  • Scoutdude Scoutdude on Feb 01, 2019

    What I read elsewhere is that FCA confirmed it was a real in the (non-rusty) steel Gladiator that they crushed giving the lame excuse that it was non-operational and bought from a "scrap" auction. What I saw was an excellent condition vehicle with all of its trim intact, including the hub caps wasted by a bunch of idiots.

    • See 2 previous
    • Scoutdude Scoutdude on Feb 02, 2019

      @Hummer Amazing how that works sometime. Now I'm not a Jeep guy but yeah it annoys me because I know that there are people out there that would be so happy to find a truck like that. Engines can be replaced if that is indeed needed and wasn't just in need of someone that knew how to change a set of points or clean out the fuel system. If the engine is beyond repair a pre OBDII 4.0 HO, or stroker version of the same and the corresponding 5sp would be a great choice.

  • Hummer Hummer on Feb 01, 2019

    I believe I read that Ram moved 2500 production back to the US, in which case it makes the PowerWagon really hard to resist, even harder than it already is being the only game in town. The Gladiator desperately needs the 5.7L, I wouldn't be able to resist dropping $50-60k on FCAs lap if they gave us a Gladiator with the 5.7L.

  • Jatz Jatz on Feb 01, 2019

    That perfectly fine old Gladiator was destroyed by tatted deviants with stretched earlobes.