Will the Aborted Mazda 2 Line Finally Make It Here in Full?

Steph Willems
by Steph Willems

It’s already half here. The Toyota Yaris sedan, formerly the Scion iA, is the rebadged twin of the subcompact Mazda launched in Montreal in 2015. You’ll note that Mazda does not sell a second-generation 2 in North America, making that launch a relatively pointless endeavor for the automaker.

Now that Toyota has gone ahead and killed off the Toyota Yaris hatch (the Yaris that’s actually a Toyota), a space has opened up. Chances are good that the little hatch we didn’t get in 2015 will finally arrive in 2020, bearing another brand’s logo.

This speculation comes by way of Car and Driver, which secured word from Toyota spokesperson Nancy Hubbell that the mystery model arriving for the 2020 model year will indeed be a hatchback. Given Toyota’s subcompact partnership with Mazda, a rebadged 2 seems likely.

As we told you last week, the Toyota Yaris hatch (officially, “Liftback”) was not a strong performer in any sense of the word. Its four-speed automatic was one of the last on the market, and its sales amounted to a narrow sliver of the Yaris’ overall 2018 volume — 27,209 vehicles. The hatch’s sell-down helped drag Yaris volume down 38.7 percent last year, though the sedan model only fell 29.3 percent. Hardly a glowing result.

Like its first-generation predecessor, the Mazda 2 — and vehicles developed from it — are not as dreary to drive as the Yaris hatch. A new 2-based Yaris hatch would likely carry over the powertrain seen in the sedan, meaning a 1.5-liter four-cylinder mated to a six-speed automatic or manual, and boast similar front end styling. Why bother adding a new vehicle in a shrinking segment? Well, for starters, Toyota is keen on remaining a full-line brand, and the steady collapse of the subcompact segment actually offers an opportunity.

Ford’s Fiesta disappears this year, with Chevrolet’s Sonic likely to follow (it’s already dead in Canada). As automakers abandon the subcompact car segment, Toyota has an opportunity to collect remaining buyers. Once the Fiesta and Sonic fade from the scene, a subcompact buyer’s remaining choices amount to Yaris, Fit, Accent, Rio, and Versa — the latter of which is no one’s idea of a good time.

If Toyota truly plans to fulfill a promise Mazda made four years ago, we’ll know by April. The automaker expects to offer up details at the New York Auto Show.

[Images: Mazda, Toyota]

Steph Willems
Steph Willems

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  • Conundrum Conundrum on Jan 30, 2019

    They do sell the Mazda2 here. It was given a permanent wave, nail manicure and optional AWD - they call it the CX-3, and sell it for far more money than a straight Mazda2 could ever command. No point in screwing up that gig.

  • Saturnotaku Saturnotaku on Feb 01, 2019

    The EPA website lists fuel economy numbers for a 2019 Mazda 2 with manual and automatic transmission.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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