Toyota Developing 'Virtual Sunroof' For Future Models?

Matt Posky
by Matt Posky

Do you ever get the sense that much of today’s automotive technology whittles away the more natural aspects of driving? We’ve endured numb electronic steering, advanced driving aids, absent volume knobs, overly complex infotainment systems, and faux engine sounds for a few years now. To be honest, it’s been a mixed bag.

Sometimes these things work toward a greater whole, but they can also be persistent annoyances that detract from everything that makes driving enjoyable. Maybe it’s because I enjoy the act of traveling so much that I’m less eager to see tech muddy its purity. It’s not that I don’t find the new stuff interesting — quite the contrary. Rather, it’s just that I think automotive tech gets in the way more often than it should. But I’m also the kind of moron you’ll see riding a motorcycle through light snow because I “appreciate the experience.”

So it should come as no surprise that, after learning of its existence, I believe Toyota’s virtual sunroof is a bridge too far.

According to our friends at AutoGuide, Toyota has filed a patent for a ceiling-mounted screen capable of displaying moving images of the car’s exterior. While it could project any image your heart desires, the filing clearly shows the “sunroof” focusing on the sky above.

From AutoGuide:

This patent is for a ceiling mounted display that would essentially function like a sunroof, showing the environment above you as you drive along via a camera feed. It wouldn’t necessarily show an exact image of the outside, but would instead combine the foreground, mid-ground and background layers, scrolling them at different speeds to create the illusion of speed. This wouldn’t be so much for the passengers to look out of, then, as it would be to create an illusion of speed for the driver and passengers.

While I fully understand the appeal of something like this from an automaker’s perspective, especially once autonomous vehicles become commonplace, the prospect of a giant screen further augmenting reality doesn’t do much for me personally. Treated glass has worked wonderfully for decades and automakers have reached a point where they can use electrochromic technology to make a skylight opaque on demand — assuming you’re too lazy to move the blind.

As gimmicky as it sounds, I wouldn’t be surprised if the virtual sunroof eventually found its way into high-end production vehicles. While it doesn’t seem all that great to live with, the system would dazzle individuals on a test drive and be something you could really rub in your neighbor’s face. At the very least, expect it to be a hot trend among concept cars someday.

[Image: Toyota]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Smapdi Smapdi on Jan 24, 2019

    I like sunroofs for the natural light they allow in and additional ventilation for fresh air. My previous vehicle had one and when I traded it in for one without, it immediately felt claustrophobic and I have always planned on going back to having one. I never had any problems with leaks and it was a 12 year old vehicle when I traded it in (and just a budget small SUV). Using this tech for a sunroof seems 100% useless in place of a real window. What I DO see this extending to are thick pillars. If they could work a screen onto each pillar that would help a lot with visibility issues.

    • See 7 previous
    • Sgeffe Sgeffe on Jan 26, 2019

      @Fordson 25 years and four Hondas, all with sunroofs, and not one leak. One stress-crack replacement on the 1994 Civic, a TSB for a squeak fix on the 2000 Accord, and a couple trips to the dealer when a bit of errant crap got onto a track, preventing the 2006’s roof from closing, and which activated the auto-reversal on the 2013 in the avatar. (They showed me the proper way to clean the tracks and how to re-apply the grease in the track when finished, so I’m aware of how to prevent further issues.)

  • Gedrven Gedrven on Jan 24, 2019

    While not dangerous (unlike massive A-pillars, touchscreen controls, or most Driver Incompetence Compensators), this deserves all the mockery it can get. What's next, virtual windshields? How about we all just sit at home on the couch and drive virtual cars around a virtual world, eating virtual food and going out on hot dates with virtual people? Or for the ultimate risk-free virtual experience, just skip a few steps and take a lethal overdose of DMT? No warranty claims for leaks there!

    • Vulpine Vulpine on Jan 24, 2019

      How about a micro dose of LSD? "No Worries!"

  • David Murilee Martin, These Toyota Vans were absolute garbage. As the labor even basic service cost 400% as much as servicing a VW Vanagon or American minivan. A skilled Toyota tech would take about 2.5 hours just to change the air cleaner. Also they also broke often, as they overheated and warped the engine and boiled the automatic transmission...
  • Marcr My wife and I mostly work from home (or use public transit), the kid is grown, and we no longer do road trips of more than 150 miles or so. Our one car mostly gets used for local errands and the occasional airport pickup. The first non-Tesla, non-Mini, non-Fiat, non-Kia/Hyundai, non-GM (I do have my biases) small fun-to-drive hatchback EV with 200+ mile range, instrument display behind the wheel where it belongs and actual knobs for oft-used functions for under $35K will get our money. What we really want is a proper 21st century equivalent of the original Honda Civic. The Volvo EX30 is close and may end up being the compromise choice.
  • Mebgardner I test drove a 2023 2.5 Rav4 last year. I passed on it because it was a very noisy interior, and handled poorly on uneven pavement (filled potholes), which Tucson has many. Very little acoustic padding mean you talk loudly above 55 mph. The forums were also talking about how the roof leaks from not properly sealed roof rack holes, and door windows leaking into the lower door interior. I did not stick around to find out if all that was true. No talk about engine troubles though, this is new info to me.
  • Dave Holzman '08 Civic (stick) that I bought used 1/31/12 with 35k on the clock. Now at 159k.It runs as nicely as it did when I bought it. I love the feel of the car. The most expensive replacement was the AC compressor, I think, but something to do with the AC that went at 80k and cost $1300 to replace. It's had more stuff replaced than I expected, but not enough to make me want to ditch a car that I truly enjoy driving.
  • ToolGuy Let's review: I am a poor unsuccessful loser. Any car company which introduced an EV which I could afford would earn my contempt. Of course I would buy it, but I wouldn't respect them. 😉
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