Ford Prepares to Throttle Up Ranger Production

Steph Willems
by Steph Willems
ford prepares to throttle up ranger production

Early demand and the promise of more eager customers flooding dealers has Ford ratcheting up production of its new midsize Ranger pickup. Starting in February (probably next week), the company’s Wayne Assembly plant will put the pedal down.

Kumar Galhotra, head of Ford’s North American operations, says the automaker anticipates “massive overtime.”

Speaking to Bloomberg on Wednesday, Galhotra said the Ranger, which started production in late October and hit dealer lots earlier this month, is selling well out of the gate. The company unloaded 1,200 examples after two weeks on lots, he said.

“The demand is going to be so strong, that starting in February, just in a few days, our Wayne Assembly plant where this product is made will be going into massive overtime,” Galhotra said. “That is fantastic news.”

Ford believes the early demand isn’t just owners of 2011 Rangers eager to swap into something new. For what it’s worth, the company recorded expressions of interest from 300,000 would-be buyers.

Midsize pickups had a very good year in 2018, with the Toyota Tacoma posting an annual sales gain of 24 percent. General Motors’ midsize twins, the Chevrolet Colorado and GMC Canyon, rose 19.3 and 4.3 percent, respectively. Meanwhile, the ancient Nissan Frontier ended the year up 7.1 percent. Buyers want trucks of any size and description, at the expense of fast-declining car models.

It’s no wonder, then, that Ford now pumps 90 percent of its capital expenditure into trucks, SUVs, and crossovers. The automaker celebrated 2018 by ditching all passenger car models save for the Mustang.

[Image: Ford]

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  • AdamOfAus AdamOfAus on Jan 31, 2019

    Nice its built in the US, but Thai made content would have to be pretty high.

  • Art Vandelay Art Vandelay on Jan 31, 2019

    The bottom 2/3 of these comments can best be summed up as "Haters gon' hate"

    • Dukeisduke Dukeisduke on Feb 01, 2019

      I actually like it, I'd just like to see some more options. I like the 6' bed on my Tacoma DoubleCab, and would like to see it on the Ranger. The Colorado/Canyon offer that, but I'd rather have the Ranger.

  • Kwik_Shift Manuals are great theft deterrents though. 😉Sad when they're disappearing from many makes.
  • Arthur Dailey Confession here. 2 of the previous generation Rogues in our family over the past 5 years. Saw some cost cutting between the 1st and the 2nd one. On the 'new' one there are no cubbies on the back of the front seats, the ignition is not lit, and there is a marked difference in the front seats. The first Rogue has the most comfortable seats I have experienced since the heyday of the PLCs. Despite sciatica could drive that Rogue for hours with no issues. The seats on the 2nd Rogue create discomfort after 30 minutes. And everyone in the family has noticed this.The first Rogue drove seamlessly. Quiet and comfortable on the highway. On both we have averaged just over 29 mpg. The 2nd Rogue needs to be warmed up and driven slowly if left out overnight in minus 30 (f) or -0 (c) weather, otherwise the engine just revs and the speed does not seem to increase. The dealer has been asked to look at this multiple times but each time they claim that there is no issue. It also has the worst Bluetooth interface I have experienced. Otherwise, based on size, cost, the Rogues were chosen over Toyota/Honda. Both were/are leased so not concerned about long term values/reliability. And the 'new' Rogue came standard with heated seats and blind spot warning, which the Toyota/Honda did not without going up a couple of packages.However we should have bought out the first Rogue when the lease ended. During the height of the pandemic, it could have easily been flipped for close to double the buyout cost.
  • AKHusky L2 charger at home. My wife’s workplace has a couple of chargers and she is able to use one about half the time. Our town also has a number of free chargers and I use those occasionally if I’m going to be parked in that vicinity for at least an hour anyway.
  • Jkross22 That's a great looking shifter. Reminds me of the old school late 70s BMW manual - BTW TTAC, that would be a cool article to run - Best looking shifters in the last 30 years. My vote:Audi gated shifter from the R8. Should've offered that on every RS model and let people special order.
  • Ajla Maybe they should not have released several special edition Broncos when they couldn't even get regular trim orders out within a year?I'm not sure who is in charge of Ford's production but they deserve to be very fired.