GM's Eyeing Your Tool Shed, Not Just Your Garage, for Revenue

Steph Willems
by Steph Willems
gms eyeing your tool shed not just your garage for revenue

If you’re a GM owner in one of three American cities, you’re already able to put your vehicle on the short-term rental market. Now, imagine if you could do the same for your lawnmower. And that kid of yours hardly ever uses his skateboard anymore. What about those rollerblades you picked up in 1992 but mothballed due to the stigma? Everything’s a possibility in this age of micro-mobility and peer-to-peer sharing.

General Motors’ Maven mobility arm, which started off renting company-owned vehicles to cash-strapped taxi haters before launching a pilot with privately-owned cars and trucks, now has its eye on your yard care appliances — and who knows what else.

While cars and trucks and all that lie in between remains the main focus for Maven, nothing’s off the table when considering the future. The vehicles needn’t be used for transportation purposes, either.

Speaking to Automotive News, Julia Steyn, GM Urban Mobility and Maven’s vice president, goes as far as suggesting a benevolent takeover of Earth by beings from beyond the stars could prove lucrative for GM’s mobility business. (They won’t be peaceful. We’re cooked.)

“If there will be a UFO that is going to be able to be shared, I would expect at some point to be able to put it on the Maven platform,” Steyn said, adding that Maven has its eye on just about anything that sits unused for long periods of time.

That list includes your boat and RV. The appeal of Maven peer-to-peer business is that owners can recoup some of the expense of buying/owning a 2015-or-newer vehicle without serving as an operator, which is how Maven Gig operates. With the pilot, launched this year, owners can just send their vehicle to a new, temporary user for a fee via a phone-based app. It’s something of a collar-tugging proposition for owners, who’d best do a little math before signing on. Maven already has a rival in this field in the form of Turo.

“We strongly believe that this is the new way how people will interact with cars,” Steyn said of the peer-to-peer car-sharing service. GM plans to roll the service out in seven additional cities in the coming year, ensuring additional revenue from those Equinoxes and Cruzes.

The cash collected from Maven’s service flows to owners and GM in a 60:40 split. While Steyn said she pocketed a cool grand from putting her crossover on the market during the pilot’s first month, your mileage (and income) may vary. Wear and tear, regularly scheduled maintenance, and depreciation are areas of concern that could cause the renter to lose out in the long term. It’s hard to hop on board with this idea, at least as far as this writer is concerned.

Still, GM’s all for it, and if more people want to hand over their ride, all the better. While coy about Maven’s profitability, Steyn said the initiative has already “generated significant revenue.” Hmmm. No doubt, fielding vehicles on which owners have already paid full price would certainly help the balance sheet.

[Image: General Motors]

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2 of 8 comments
  • Bimmer Bimmer on Nov 12, 2018

    Next step by GM, who wants to rent their wife/GF, when not in use by a husband/BF?

  • 28-Cars-Later 28-Cars-Later on Nov 13, 2018

    The Turo stuff I have experienced has been the form of people acting like rental companies, right down to fees. In a way this is comforting as the person is running a business, who I would be more loath to rent from would be the gig jag off who engages in this sort of behavior.

  • ToolGuy VW (marque not group) and Tesla very nearly switched positions on a YTD basis.
  • RHD Inexpensive gasoline appears to be a thing of the past. ILO is correct - we have enough sunlight, wind and emerging ocean wave energy to power the entire country and then some. Clean air is nice, and being free of the whims of OPEC, geopolitics and hugely profitable oil companies will do all of us a world of good.
  • Raymond Segura Can you tell me where I can get the rear bumper for 69 impala?
  • Art Vandelay some of the crazy numbers I get. Percentages look bigger with any fluctuations with low volume makes and brands leaving the market will see massive month over month changes. But what’s with Buick? I still see the occasional ad on TV and yet the drop is disproportionate even compared to all the other GM brands.
  • Master Baiter "There is no mandate for consumers to buy EVs, not in any country or state. That’s made up."Right. And you are not mandated to purchase a toilet that only uses 1.6 gallons/flush. You could choose to not have a toilet--just go in the woods, like the bears do.