General Motors Embraces Underemployment With Maven Gig

Matt Posky
by Matt Posky
general motors embraces underemployment with maven gig

Car sharing is one of the cornerstones of automakers’ newfound focus on mobility solutions. It’s a brave new world for vehicle manufacturers, but it’s also a brave new world for consumers. With roughly 22 million American’s underemployed — that’s people with jobs that don’t provide adequate income, full-time hours, or exist outside the hire’s experience/education — many people have taken on part-time work to fill in the gaps.

Taking advantage of this unique workforce, Maven, General Motors’ mobility arm, is launching Maven Gig, providing part-timers with weekly access to its fleet of Bolt EVs. Gig functions similarly to Maven City and GM’s Express Drive partnership with Lyft, but is specifically designed for renters who don’t own a vehicle and might want to spend a week delivering pizza or working for a ride-hailing service on an extremely limited basis.

An interesting idea, but a bit of an odd duck at $229 a week. GM is pitching it as a way to “enable freelancers to earn income through multiple sources.”

“I would call it complimentary to, but also an evolution of what we’ve already been doing with the gig economy,” explained Maven’s Director of Commercial Mobility Strategy Rachel Bhattacharya in an interview with TechCrunch.

“One of the needs we kept hearing from our renters, and one of the things we’ve seen in data about how people participate as a 1099 driver is multiple platforms. We know that our customers are really looking to earn on their own terms, drive for whoever they want. Everybody has slightly different ways of earning and maximizing how they benefit from the gig economy, and we wanted to open that up.”

It’s actually kind of sad that we exist in a society where there is demand for this sort of service. But GM claims all signs point to consumers needing or choosing more freelance work in the years to come — estimating 43 percent of the U.S. workforce will be made up of freelancers by 2020.

Maven Gig launched Wednesday in San Diego and will expand to include San Francisco and Los Angeles later this year. For $229 per week, users receive access to a Bolt EV, insurance, unlimited miles, access to free charging, and routine maintenance.

[Image: General Motors]

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  • Bikegoesbaa Bikegoesbaa on May 04, 2017

    "It’s actually kind of sad that we exist in a society where there is demand for this sort of service." Do you contend that there is a post-industrial society where there would not be some demand for this sort of service? It's hard to imagine a time/place in the developed world where short-term commercial rentals would not find a some takers.

  • HeyILikemySaturnOK HeyILikemySaturnOK on May 04, 2017

    When I first glanced at this article, I thought it actually sounded like kind of a neat idea. Until I noticed that it was $229 per *week* and not per month. While it's possible that you might be able to make that work out financially in some areas, I don't see that happening in real life especially since it is intended to be a part-time "gig" to supplement income. Sounds like yet another something cooked up in a boardroom to target Millennials(TM) from people who have no idea what it is like to not have the money to begin with.

  • Tassos This "Eldorado" is a sad caricature of the far more substantial Eldorado and esp "Biarritz"s of the late 50s and 60s.It belongs to the junkyard. I can see no reason why anybody would want to restore this loser.Instead, you can get a FLAGSHIP German Luxury Sedan from the Web auctions, such as this one that was just sold for a tiny fraction of its price new, and which is still eminently driveable with little or no improvements:
  • Cprescott Yet Honduh can't even build a car with safe seatbelts.
  • Analoggrotto " If we look into who was leading in overall recalls for 2022, Ford had the most – followed by Volkswagen, Stellantis, Mercedes-Benz, and General Motors. Though Kia and Hyundai followed immediately after."Such great company to be within.
  • FreedMike Here's my question: Why, Dodge, did you wait 10+ years to introduce a vehicle like the Hornet - a compact CUV with some performance chops and "Dodge attitude"? I'm not crazy about the Hornet itself, but the concept itself is great, and if they'd done something like it - and at a lower price point - in 2012, they wouldn't be staring at the business abyss they are now. They might have even generated enough profit to keep the Challenger and Charger refreshed and up-to-date, as Ford did with the Mustang - which is sticking around, unlike the Dodge muscle cars.
  • 28-Cars-Later Staying in the Strip? Downtown? Elsewhere?