California Prepares Counteroffensive in Great American Gas War, Asks Automakers For Ammo

Matt Posky
by Matt Posky

California is considering a formal, public counter-proposal to the Trump administration’s proposed rollback of the existing fuel economy requirements for passenger vehicles. Gearing up for the launch, the state has requested that automakers present detailed information on their future products and explain why they’re seeking relief from fueling mandates they previously agreed to adhere to.

“They’ve never submitted to us any information that would back up those claims in any detail to help us craft a solution,” Mary Nichols, chair of the California Air Resources Board, (CARB), said in a Thursday interview with Bloomberg.

“They’ve never asked for anything specific,’” she said. “They’ve just said, ‘It’s too expensive, too hard, can’t do it.'”

Nichols estimated that automakers will begin providing the requested information over the next few weeks. She also confessed that she was unsure if the state would end up moving forward with a counter-proposal to the National Highway Traffic Safety Administration and Environmental Protection Agency’s “SAFE Vehicle Rule.” But it seems likely, as one of it’s key tenants involves stripping California of its ability to self-regulate.

Officially, CARB is still in negotiations with the federal government as both parties work toward a national fuel economy standard. But neither party seems to be making any overt headway toward a solution the other would find agreeable. Rumors abound that neither side wants to budge and that negotiations have completely stalled, but few involved are prepared to elaborate.

Nichols previously said she’d be willing to negotiate, but hasn’t sounded particularly optimistic. “Unfortunately, by putting out these proposals, the administration has effectively precluded our ability to engage in a conversation with them,” the CARB chair said in August. “We can’t possibly, other than in a formal legal proceeding, suggest alternatives they might like.”

However, Nichols did admit she is still readying a legal defense in case everything goes to pot and California is left without recourse on Thursday. The state’s goal remains fixated on maintaining those Obama-era targets, which would increase corporate average fuel efficiency up to about 47 mpg by 2025. The Trump administration’s proposal recommends freezing those levels at 37 mpg in 2020. “It’s an important goal,” Nichols said. “It reminds of why we’re doing this in the first place.”

For now, federal regulators seem content to continue negotiating with California to seek a national standard that everyone can agree with. However, that change only occurred after automakers pleaded with the government not go to war with California over the fuel rules in August. Manufacturers know a legal battle with the Golden State would likely take years to complete, leaving the industry completely in the dark as they attempt to develop vehicles that could be affected by the final verdict.

California is already suing the EPA for advancing the proposal.

Matt Posky
Matt Posky

Consumer advocate tracking industry trends and regulations. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied, he pivoted to writing about cars. Since then, he has become an ardent supporter of the right-to-repair movement, been interviewed about the automotive sector by national broadcasts, participated in a few amateur rallying events, and driven more rental cars than anyone ever should. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and learned to drive by twelve. A contrarian, Matt claims to prefer understeer and motorcycles.

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  • Brandloyalty Brandloyalty on Oct 06, 2018

    The automakers easily figured out that the people who are most vulnerable to marketing are also the same people who have the least regard for other people and the environment. Combine the two and we have the automakers profiting most from the the most excessive cars, suv's and trucks. These people then form a political constituency to continue wasting their money, in the name of freedom and their need to impress others. They depict electrified vehicles as unaffordable while handing $10,000 profit per pickup to the manufacturers and spending still more for fuel.

    • See 2 previous
    • Stingray65 Stingray65 on Oct 07, 2018

      @brandloyalty Marketing is about finding out what people want and then finding a way to profitably provide it to them. Marketing ISN'T trying to trick or fool people into buying things the government or environmentalists or other do-gooders say they should buy, but otherwise wouldn't want. High profits are built on strong preference and low costs. Big cars and trucks don't cost much more to design or build than small cars, but most people are willing to pay a lot extra to get the extra size and power they like, hence big cars equal big profits. If you think "big brother" should force everyone to buy a certain type of product "for their own good", then you are on your way to Communism - ask the good people of North Korea and Venezuela how that is working out.

  • Vehic1 Vehic1 on Oct 06, 2018

    Duaney: You think anyone wants to move to the depressed, opioid-ravaged, small-population states, like KY or WV? stingray65: Automakers don't want to have to redo mileage standards in just 2 years, with federal administration changes.

    • See 8 previous
    • @golden2husky "this year I party vote across the line, even if the Democrat is a baby killer" I think this should tell ANYONE with a shred of common sense or civility what kind of "people" the lefties are. Disgusting soulless sheep who parrot what they are told to say, and think.

  • 1995 SC First gen Ranger is the best Ranger
  • ToolGuy I have a camera. It uses batteries.
  • ToolGuy The Grand Tour 'One For The Road' is available on Prime as of yesterday ('Season 6 Episode 1'), if your electricity is working.
  • Ise65810017 As a person who grows food I do hope we use other fuels. Crop failure is a great fear amoung my freinds. The climate change is a really big issue for us. It is true there not yet a good way but the public has to be will to use different methods instead of keeping on doing the same thing hoping for different results.
  • Dartdude The Europeans really don't understand the American market. Most aren't that successful here. The American brands need to be restructured. Ram needs to be rolled back into Dodge. Dodge needs to be the mainstream brand again and compete with Ford, Chevrolet and Toyota. Dodge can have some performance models based on the regular models. Chrysler needs to be the upscale brand to compete with Acura, Genesis and Buick. Jeep needs to go back to offroad models and no more front wheel drive based vehicles. Dodge Trucks should compete against Ford, Chevrolet and Toyota models. They can use some of the European platforms, but they have to design our models here and no rebadging.
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