By on October 17, 2018

Jaguar has delivered its first I-Pace electric crossover in North America, a little ahead of next month’s retail sales, to a picture-perfect family living in Florida. Who are these fortunate environmentalists? None other than Lakewood Ranch residents Mark and Holly Pascarella, according to Jaguar Land Rover’s Tuesday press release and the multitude of auto outlets that reported it as news without commentary.

“When you have a family of five you always need space, so we were looking for an SUV,” explained Mr. Pascarella. “We’ve always had a seven-passenger SUV, but one of my daughters just went off to college, so now a five-passenger SUV will be large enough. When I looked at the I-PACE I could see that it was a typical first-class product made by Jaguar, with top of the line appointments and great looks. It doesn’t look like a typical SUV, and on top of that, being electric was very appealing.”

Based on Mark’s very natural and clearly unprompted manner of speaking, it certainly sounds like the perfect automotive product for families living in a city with an average household income of $100,991 — which, coincidentally, is exactly the case in Lakewood Range, Florida. Plus, it has that coveted electric appeal, allowing you to indicate you’re environmentally conscious when you aren’t firing up your other Jaguar’s 5.0-liter V8 every morning. 

These types of financial decisions shouldn’t be taken lightly, even when you’re confronted with something as objectively perfect as the 2019 I-PACE™ from Jaguar. We’re betting the Pascarella family probably shopped around like crazy before settling on it. There are other brands producing high-quality EVs, after all.

“I’ve looked at Tesla in the past and was never impressed with their interiors or looks of the car, but when I saw the I-PACE, I said that’s something I’d like to drive. My wife loved it as well,” Mark hinted. “She’ll probably drive it more than I do because she sells real estate and that’s what she’ll take clients out in. It’s definitely going to be a conversation piece and everyone’s going to be looking at her when she’s driving it around the neighborhood. When we go out to dinner with the family I can’t fit everybody in the F-TYPE so having the I-PACE available, with its space and luxury, will be great. We’ll also use it when we travel to see family during the holidays.”

That’s definitely true, so long as the Pascarella’s extended family lives within an EPA-estimated 234-mile radius. Otherwise, they’ll have to stop for a while to let their fabulous new I-Pace recharge. But, even if they do, Holly still loves the car and you can’t beat that. Your wife will probably love it, too!

It’s also good to hear from an unbiased source that all Teslas have bad styling and sub-par interiors when compared to Jaguar products. That’s the kind of useful information that can really help inform purchasing decisions, and Mark’s ownership credentials indicate he’s the kind of man who isn’t beholden to just one brand.

“I’ve had two XKR models, an XJ, two F-TYPE vehicles and an F-PACE. I have an F-TYPE right now and my daughter has an F-PACE, so this will be our seventh Jaguar,” Mark explained. “My F-TYPE R is so much fun to drive. I’ve had it two and half years now, and people turn their head every time I pull up somewhere. They’re always telling me how beautiful the car is.”

Wow! It sounds like the F-Type is also a really good car. Maybe it would be a good idea to pick up one of those when you head into the Jaguar dealership next month to buy the new I-Pace. But what if someone has a family with one of those particularly active lifestyles we’ve heard so much about in the media?

“We’re a very busy family,” Pascarella said. “The kids are involved in marching band so we go to all their competitions and events. We love to go to the theatre and we love to go out to dinner. We probably eat out 6-7 days a week. I’m a big sports nut, we support our local teams here. We entertain a lot, and we’re constantly on the go, I don’t like to sit still. I love to play golf, I play at least four times a week. Besides my wife and my three daughters it’s my passion.”

Mark sounds like a very interesting person and we’re all grateful to get his unique take on the new I-Pace. Jaguar has targeted November as the month it’ll begin shipping models to dealerships. The electric crossover comes with a 90-kWh lithium-ion battery pack and dual electric motors delivering a combined 394 horsepower and 513 lb-ft of torque. Prices are said to start at $69,500, before destination, with the First Edition coming in at $85,900.

If that’s a little steep for your household budget, don’t worry. The I-Pace qualifies for the federal EV tax credit of $7,500, plus any applicable state or local incentives on zero-emission vehicles.

[Image: Jaguar Land Rover]

 

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52 Comments on “2019 Jaguar I-Pace Delivered Early to Average American Family...”


  • avatar
    civicjohn

    This is funny on so many levels. I saw a family last week at iHop that looked exactly like these folks!

    Now all we need are some comments about why it has a grille, and why would they possibly pick an EV that doesn’t come with a charging network, and we’ll be done here.

    Please hire a better PR team with the next delivery.

  • avatar
    mikedt

    I don’t know Mark personally but I hate him already.

  • avatar
    FreedMike

    I’m sure he pronounces this “Jag-u-aahhhh” whenever he talks about it to his golf buddies.

  • avatar
    Waterview

    I wonder if his wife knows the old Jaguar slogan: “Jaguar – For men who want to have sex with women they don’t even know”.

  • avatar
    cdnsfan27

    A wee bit sarcastic there Matt, maybe just a tad green with envy? Is it any wonder JLR delivered the first I-Pace to loyal Jaguar owners. Too bad he didn’t buy it from me.

  • avatar
    Tiberius1701

    I think I might vomit.

  • avatar
    lilpoindexter

    That sure as hell doesn’t look like the house “the average american” lives in.

  • avatar
    SCE to AUX

    This guy dangled red meat for the class envy crowd here.

    As for the car, I’d prefer the I-Pace over the Model X, for example, except for the charging network and longer range of the X. I just wish the X didn’t have those goofy doors. For their part, Jaguar can’t seem to explain how they achieve so little range from this vehicle.

  • avatar
    stars9texashockey

    Can’t wait to get the Pascarella’s Christmas letter this year for more insightful Jaguar information.

  • avatar
    PeriSoft

    The cars sound expensive until you run the numbers on dining out 6 times a week with a family of five… Actually, the commenter discussing Florida real estate is right: The house might be the lowest bill they’ve got! Zillow says you can get a pretty similar place for under $500k, which means they might well be paying two grand a month on their mortgage but 2k+ for various cars and, assuming they eat at $20/plate restaurants, 2400 for restaurant food.

    Given that and Mr. Pascarella’s golf habit, though, I hope he’s pulling down a bit more than the average income for his neighborhood: Things would be pretty tight at $100k/year with that lifestyle! At least he doesn’t race.

    • 0 avatar
      JimZ

      I pull almost that much a year, and I live in a small-ish condo. I see people at work who are my salary grade, who have 2-3 kids, a boat, a big house, 2-3 cars, etc. and wonder how they do it.

      must be leveraged to the gills.

      • 0 avatar

        I pay about 2K mortgage and my house market price is over 1M. But I live in Bay Area, here it is possible. Of course I would never buy Jaguar. I bought my Fusion Titanium for cash and love it.

      • 0 avatar
        PeriSoft

        Yeah. I mean, in theory you can do it, but you’re going to be damn near paycheck-to-paycheck, just with bigger paychecks. That’s one thing if you’re living off investment income and have some margin if markets get funky, but I don’t think I’d be comfortable riding that close to the edge if a job loss or injury was going to knock over the house of cards.

      • 0 avatar
        Noble713

        I feel the same way. While I was on extended Active Duty orders I was pulling down just shy of $100k while living in a $500 apartment with no debt. When I went off orders with no job lined up, my retired-doctor father was all “Uhhh, the next few months might be tight for you.”

        “WTF are you talking about? I could not work for 18 months with what I’ve saved. Where do you think my money is going that I would be in a difficult situation in <90 days?"

        But then I also have friends, coworkers, etc… that have 2 kids and frequently eat out on equivalent or lower salaries, while talking about buying cars far more expensive than anything currently in my motor pool (and I just paid cash for an Evo X). I dunno how they do it. Like you said, must be leveraged to the gills.

        Oh, and the thread wouldn't be complete if I didn't throw some shade on this Mark guy and his lifestyle. Eats out 6-7 days a week? And his daughter drives a Jag? GTFO…..

  • avatar

    “picture-perfect family”

    So high middle class white family with too kids and Jaguar is picture perfect. I got it.

  • avatar
    Tele Vision

    “I like golf and eating out! I must need a Jag-waar, too!”

  • avatar
    Tstag

    I’d like to see TTAC investigate how well this car is selling. On the one hand I hear Jaguar have only made 1000 cars so far. On the other I hear that there is a 6 month waiting list in the U.K. and that official sales figures in Norwary show Jaguar outselling the Tesla Model S and X combined by a margin of 40%. So is this car selling really badly or is the simple answer that Jaguar has had its own production hell?

  • avatar
    Master Baiter

    There’s a car in that photo? I was admiring the buttery legs on those three YLs. Oh, to be back in college again…
    .
    .

    • 0 avatar
      Noble713

      Heh, yeah, they definitely caught my eye before anything else. But you don’t need to be back in college to snag similar quality, just spend some time in Eastern Europe (during the summer), or SE Asia.

  • avatar
    TMA1

    But what brand was the 7-passenger SUV they formerly had to settle for, since Jaguar doesn’t compete in that space?

  • avatar
    jkross22

    The saddest part of this marketing exercise is that someone at Jaguar thinks this ad will appeal to Jag and Tesla potential marks/customers.

    More importantly, Mark needs a throat punch. And a better toupe or Jack Baruth’s stylist.

    And Holly needs to get off the opioids.

  • avatar
    lon888

    I’m guessing the is the “typical middle-class family” Republicans love to rave about. Middle class, yeah…

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