2019 Jaguar I-Pace Delivered Early to Average American Family

Matt Posky
by Matt Posky

Jaguar has delivered its first I-Pace electric crossover in North America, a little ahead of next month’s retail sales, to a picture-perfect family living in Florida. Who are these fortunate environmentalists? None other than Lakewood Ranch residents Mark and Holly Pascarella, according to Jaguar Land Rover’s Tuesday press release and the multitude of auto outlets that reported it as news without commentary.

“When you have a family of five you always need space, so we were looking for an SUV,” explained Mr. Pascarella. “We’ve always had a seven-passenger SUV, but one of my daughters just went off to college, so now a five-passenger SUV will be large enough. When I looked at the I-PACE I could see that it was a typical first-class product made by Jaguar, with top of the line appointments and great looks. It doesn’t look like a typical SUV, and on top of that, being electric was very appealing.”

Based on Mark’s very natural and clearly unprompted manner of speaking, it certainly sounds like the perfect automotive product for families living in a city with an average household income of $100,991 — which, coincidentally, is exactly the case in Lakewood Range, Florida. Plus, it has that coveted electric appeal, allowing you to indicate you’re environmentally conscious when you aren’t firing up your other Jaguar’s 5.0-liter V8 every morning.

These types of financial decisions shouldn’t be taken lightly, even when you’re confronted with something as objectively perfect as the 2019 I-PACE™ from Jaguar. We’re betting the Pascarella family probably shopped around like crazy before settling on it. There are other brands producing high-quality EVs, after all.

“I’ve looked at Tesla in the past and was never impressed with their interiors or looks of the car, but when I saw the I-PACE, I said that’s something I’d like to drive. My wife loved it as well,” Mark hinted. “She’ll probably drive it more than I do because she sells real estate and that’s what she’ll take clients out in. It’s definitely going to be a conversation piece and everyone’s going to be looking at her when she’s driving it around the neighborhood. When we go out to dinner with the family I can’t fit everybody in the F-TYPE so having the I-PACE available, with its space and luxury, will be great. We’ll also use it when we travel to see family during the holidays.”

That’s definitely true, so long as the Pascarella’s extended family lives within an EPA-estimated 234-mile radius. Otherwise, they’ll have to stop for a while to let their fabulous new I-Pace recharge. But, even if they do, Holly still loves the car and you can’t beat that. Your wife will probably love it, too!

It’s also good to hear from an unbiased source that all Teslas have bad styling and sub-par interiors when compared to Jaguar products. That’s the kind of useful information that can really help inform purchasing decisions, and Mark’s ownership credentials indicate he’s the kind of man who isn’t beholden to just one brand.

“I’ve had two XKR models, an XJ, two F-TYPE vehicles and an F-PACE. I have an F-TYPE right now and my daughter has an F-PACE, so this will be our seventh Jaguar,” Mark explained. “My F-TYPE R is so much fun to drive. I’ve had it two and half years now, and people turn their head every time I pull up somewhere. They’re always telling me how beautiful the car is.”

Wow! It sounds like the F-Type is also a really good car. Maybe it would be a good idea to pick up one of those when you head into the Jaguar dealership next month to buy the new I-Pace. But what if someone has a family with one of those particularly active lifestyles we’ve heard so much about in the media?

“We’re a very busy family,” Pascarella said. “The kids are involved in marching band so we go to all their competitions and events. We love to go to the theatre and we love to go out to dinner. We probably eat out 6-7 days a week. I’m a big sports nut, we support our local teams here. We entertain a lot, and we’re constantly on the go, I don’t like to sit still. I love to play golf, I play at least four times a week. Besides my wife and my three daughters it’s my passion.”

Mark sounds like a very interesting person and we’re all grateful to get his unique take on the new I-Pace. Jaguar has targeted November as the month it’ll begin shipping models to dealerships. The electric crossover comes with a 90-kWh lithium-ion battery pack and dual electric motors delivering a combined 394 horsepower and 513 lb-ft of torque. Prices are said to start at $69,500, before destination, with the First Edition coming in at $85,900.

If that’s a little steep for your household budget, don’t worry. The I-Pace qualifies for the federal EV tax credit of $7,500, plus any applicable state or local incentives on zero-emission vehicles.

[Image: Jaguar Land Rover]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Jkross22 Jkross22 on Oct 18, 2018

    The saddest part of this marketing exercise is that someone at Jaguar thinks this ad will appeal to Jag and Tesla potential marks/customers. More importantly, Mark needs a throat punch. And a better toupe or Jack Baruth's stylist. And Holly needs to get off the opioids.

  • Lon888 Lon888 on Oct 18, 2018

    I'm guessing the is the "typical middle-class family" Republicans love to rave about. Middle class, yeah...

  • Kjhkjlhkjhkljh kljhjkhjklhkjh I'd rather they have the old sweep gauges, the hhuuggee left to right speedometer from the 40's and 50's where the needle went from lefty to right like in my 1969 Nova
  • Buickman I like it!
  • JMII Hyundai Santa Cruz, which doesn't do "truck" things as well as the Maverick does.How so? I see this repeated often with no reference to exactly what it does better.As a Santa Cruz owner the only things the Mav does better is price on lower trims and fuel economy with the hybrid. The Mav's bed is a bit bigger but only when the SC has the roll-top bed cover, without this they are the same size. The Mav has an off road package and a towing package the SC lacks but these are just some parts differences. And even with the tow package the Hyundai is rated to tow 1,000lbs more then the Ford. The SC now has XRT trim that beefs up the looks if your into the off-roader vibe. As both vehicles are soft-roaders neither are rock crawling just because of some extra bits Ford tacked on.I'm still loving my SC (at 9k in mileage). I don't see any advantages to the Ford when you are looking at the medium to top end trims of both vehicles. If you want to save money and gas then the Ford becomes the right choice. You will get a cheaper interior but many are fine with this, especially if don't like the all touch controls on the SC. However this has been changed in the '25 models in which buttons and knobs have returned.
  • Analoggrotto I'd feel proper silly staring at an LCD pretending to be real gauges.
  • Gray gm should hang their wimpy logo on a strip mall next to Saul Goodman's office.
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