Upwards, Downwards: The Prices of Two Very Different Toyotas Head in Opposite Directions for 2019

Steph Willems
by Steph Willems
upwards downwards the prices of two very different toyotas head in opposite

It’ll be a sad day when Toyota parts ways with the 4Runner SUV, but at the present moment there’s no plan to strike the long-running, body-on-frame model from the lineup. You will, however, pay more to get behind the wheel of the 2019 4Runner’s ballsiest variant.

At the extreme opposite end of the size scale, Toyota wants to make it cheaper to bring home a Toyota that’s actually a Mazda.

Let’s start out with the 4Runner — or more specifically, the 4Runner TRD Pro. Toyota’s burly, family-friendly off-roader sees a significant price jump for 2019, indicative of extra equipment added to the trim for the coming model year.

According to order guides seen by CarsDirect, the 2019 4Runner TRD Pro stickers for $47,460 after a destination fee, or $3,340 more than the 2018 model. Elsewhere in the 4Runner range, prices only climb by $100. For that added dough, buyers see added capability. Toyota gave its TRD Pro models upgraded kit for 2019, with the 4Runner riding an inch higher and boasting improved suspension components. (Read a full run-down here.)

The 4Runner remains a very important product for Toyota, selling 12,444 examples in the U.S. in July alone. As one of the last “true” SUVs, the model, despite growing increasingly long in the tooth, saw its volume grow this year. Sales rose 26 percent in July, year over year, while volume over the first seven months of 2018 climbing 5.3 percent.

The diminutive Yaris Sedan, known until this coming model year as the Yaris iA (except in Canada, where it was always the Yaris Sedan), is a rebadged and mildly reworked Mazda 2 once sold under the Scion banner. It’s a complex lineage. For 2019, Toyota decided to grace the little car with a design refresh so mild, it’s almost identical to the 2018 model. (Some might say it is.)

Pricing most certainly is not the same as 2018, as the base Yaris L Sedan drops $500, stickering for $15,370 after destination. That makes it the cheapest Toyota in the stable. Toss in an automatic transmission for another $1,100 should you find manuals confusing and scary. Why the price drop? Well, the value proposition is an age-old thing, but those buyers stand to see last year’s standard alloys replaced with 15-inch steelies. Moving up a grand in price nets you an LE, which returns the alloys and adds other niceties like smart key and push-button ignition.

Higher up the trim and content ladder (there’s now a ladder — unlike before), the top-flight XLE model commands a price of $19,470, or just $150 less than the base Corolla L. You’d have to be a big Mazda fan to spring for the smaller car in this comparo.

[Images: Toyota]

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  • Mikey Mikey on Aug 12, 2018

    I'm a 36+ years GM Canada retiree . Presently I own two Fords... These days with ferrying my grandchildren around, Ive entertained the thought of an SUV/CUV. I did take out a former daily rental Tahoe out for a drive. Very nice, but reluctant to buy a daily rental. I have driven my daughters Grand Cherokee extensively. The G.C. is a beautiful vehicle. My friend drives a loaded Acadia.. There again absolutely gorgeous vehicle.. IMHO, and only IMHO...The BOF Tahoe/Yukon is by far the most superior SUV..bar none.

    • Gtem Gtem on Aug 13, 2018

      "The BOF Tahoe/Yukon is by far the most superior SUV..bar none." They're good, no doubt, but that's quite a claim. On the lower end of the price scale I'd pick an Armada over a Tahoe, the 5.6L Nissan walks all over Chevy's 5.3L, and has much better ground clearance/angles compared to anything that's not a pricey Z71 variant. On the higher end, the new 10 speed Expedition with the latest iteration of the Ecoboost is damn impressive in terms of performance and interior comfort/design, although I'll always be leery of putting a ton of tongue weight on an independent rear suspension for serious towing.

  • Carroll Prescott Carroll Prescott on Aug 13, 2018

    Oddly enough, the sales of Honduh and Toyoduh cars are not as positive as one is being led to believe here. I believe all YTD sales of these branded cars are now trending negative. The reality may be that both companies are looking at the world through rose colored glasses - sadly the CUV/SUV infection continues with only the hope that $5 per gallon gasoline will cure the disease.

  • GrumpyOldMan No/almost no rust, yet all the floors have been replaced? Hmmmm.....
  • Wjtinfwb Great looking Supra, one of my all time favorites that "got away". In this era, I was driving a 280ZX which I really liked, but was more of a boulevardier than a sporting car. I looked at these Supra's from the '82 introduction but couldn't quite swing the price. Plus, I was sure the next Datsun Z would hit it out of the park. '84 came and Nissan gave us the disco 300ZX, which i disliked intensely. Supra's we're getting harder to find and more expensive as this generation wound down. Then, the howl of a small block Ford with a 4 barrel Holley caught my ear and I was sold. An '85 Mustang GT took the place a Supra should have occupied and that was it. The next gen Supra was, much like the 300ZX, more of a cruiser than the previous generation and more expensive. Several Mustang's and VR6 GTi's later I'm now back to looking for a Supra only to find out they're more expensive after almost 40 years than they were when new!
  • Kwik_Shift Knobs, buttons and even sliders would be good.
  • Syke Son of a Chevrolet dealer back then, grew up in the showroom. To this day, I cannot get the appeal of the '57 Chevy, must less it being the poster car of the rock and roll Fifties. The '55 was gorgeous, the '56 wasn't hurt too badly by the dealer-demanded restyle (full width grilles were in style, and the '55 didn't have one, so the dealers panicked), but the '57? A bad attempt to keep up with Ford and Plymouth, redeemed only by the continuation of the Tri-Five build quality (exceptional for it's day) while the '57 Ford and Plymouth turned out to be rust buckets.$35,000? No. Freaking. Way.Oh, by the way, that was the year Ford outsold Chevy for the first time since pre-WWII. Style was everything back then. As the son of the Ford dealer (in my grade school class) was more than happy to remind me constantly.All was redeemed by 1958. Even if the '58's weren't as well built as a Tri-Fives.
  • Pianoboy57 Green is my favorite color but I never owned an actual green car. Then I got a Subaru Outback in Wilderness green.