Rare Rides: The 1974 Fiat 124 Sport Coupe - a Stylish Little Italian

Corey Lewis
by Corey Lewis
rare rides the 1974 fiat 124 sport coupe a stylish little italian

You can go into a Fiat showroom today and buy a brand new Fiat 124, undoubtedly delighting a dealer who’s desperate to move some reworked Miatas. It wasn’t always this way, though. The 124 name was originally applied to a lineup of Fiat-developed vehicles, like today’s Sport Coupe from 1974.

This isn’t technically the first time we’ve touched on the influential 124. Last year, Rare Rides featured a woefully beige Lada Samara. Its manufacturer, AvtoVAZ, used Fiat’s 124 as design inspiration a full 10 years after the 124 ended production. The 124 line debuted with the sedan version back in 1966 — a brand new design. The sedan was followed later in the year by the Familiare wagon. The Sport Coupe and Sport Spider rounded out the range, debuting in the 1967 model year.

Fiat hired designer Mario Boano, who was slightly famous for designing the Ferrari 250 GT Boano Coupe. He gave the Coupe a notchback design, and shared as many parts as possible with the 124 sedan. As Boano had his hands full, the design of the Sport Spider was handed over to Pininfarina.

In rapid styling succession, the original lines of the Coupe soon fell away. Known as the AC version, this first iteration was produced between 1967 and 1969. At that point in time, the more rounded BC began production. BC finished up in 1972 as the final CC design debuted. It remained in production through the rest of the Sport Coupe’s life, wrapping things up at the end of 1975.

As each new version came along, the car got a bit larger, more rounded, and gained larger engines. There were trim differences each year, giving later collectors something to fuss over on the Internet. Production figures shrunk with each new iteration: the AC managed around 113,000, the BC 98,000, and the CC 75,000.

Today’s CC is right in the middle of that version’s tenure. It has the largest engine fitted to any factory Sport Coupe, at 1.8-liters in displacement. The seller lists engine modifications to improve power, and mentions a revised suspension. Interestingly, the listing photos show both a partial bumper, and no bumper at all. Either way, it’s managed to escape the rust bug which inevitably ate most of these away long ago. Yours for $6,500.

And the great gold lace alloys are included in the price.

[Images: seller]

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2 of 28 comments
  • Tonyola Tonyola on Aug 02, 2018

    The 124 coupe was pretty clean-looking through 1972. For 1973, it got a messy facelift, which this car shows.

  • Lon888 Lon888 on Aug 02, 2018

    And for bonus points with this car, the seats appear to be useable.

  • David S. For a single quarter, only ninth best-selling (estimated?) of 2022. Maybe ICE vehicles would sell at a similar rate if the government paid people to buy them too?!
  • Dukeisduke I don't like how they've changed their nameplates and font from the Star Trek-ish LEXUS, to L E X U S, kinda like VW's lettering on the back of the T A O S, or those stick-on letters you can buy at the parts store that people use to their own names on the back of their cars.
  • Dukeisduke So, the screen goes blank for two-tenths of a second, every once in a while - what could go wrong?
  • Dukeisduke "Hello, IT. Have you tried turning it off and on again?"(Roy in The IT Crowd)
  • Dukeisduke Just Say No To Bugs!