Ford to Dealers: We'll Make It Worth Your While to Hunt Down Old Rangers


Tuesday was — accidentally, it turns out — all about the Ford Ranger, at least for those with no interest in Tesla and its business machinations. As we await the return of the midsize pickup’s online build and price tool, Ford is taking an unusual step to get old versions of the truck into the repair shop.
The automaker is offering dealers cash for every 2006 Ranger they can track down and pull off the road.
Not all 2006 Rangers, mind you. Just ones involved in February’s recall of 33,320 vehicles equipped with potentially deadly Takata airbags that haven’t made it to the shop.
A Ford spokeswoman confirmed to Automotive News that the automaker will hand dealers $1,000 for every ’06 Ranger slapped with a “do not drive” order, once those vehicles are found and fixed. The spokeswoman said that although 75 percent of the recalled vehicles have already been located, the extreme danger caused by the unstable airbag propellant made “unprecedented measures” necessary.
“We want to get to these vehicles as quickly as we can,” she said. “We just don’t want our customers driving these vehicles at all.”
While the Takata recall covered millions of vehicles from numerous automakers, the Rangers hit with a “stop driving” order are thought to be especially dangerous. Ford issued an earlier, smaller recall after discovering a connection between two airbag-related deaths in the United States. The unstable Takata airbag inflators found in both vehicles, which detonated and sprayed both crash victims with metal shards, were assembled on the same day.
Tests carried out on other airbag inflators showed drivers in a larger crop of vehicles faced a heightened danger.
“Further inflator and propellant test data showed higher propellant pressures and ruptures inside certain inflators in vehicles built during the period included in this expanded recall,” the automaker stated in February. “Ford is not aware of any injuries or fatalities involved in these additional vehicles.”
[Image: Ford Motor Company]
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- FreedMike Needs a few more HP to really spice things up...
- Oberkanone Absolute insanity on our public roads! A danger to society. Bravo Dodge!
- Lou_BC Cool car but 35k USD?
- Lou_BC I've owned and ridden many litre class sport bikes. Those bikes render anything on 4 wheels boring. This is cool but even if I had the cash, it would be a hard pass.
- Jeff S Some of us don't care either way we are not into this type of car. Most of these will be stored in garages waiting for their value to go up. As someone above noted this is an old body style which is retro 70s Challenger which after researching it came out in the 2008 MY which means a long run for a model that is in its 16th year. I have always liked these but if I bought one I would not spend this kind of money on one probably get the V-6 version and use it as a family car but then I am not into drag racing or muscle cars. For the type of car it is it has a decent rear seat and not too bad of a trunk. Most of us are not going to spend 100k for any vehicle at least currently so its not something most of us will buy and stick in a garage waiting for its value to increase. I am glad that these editions came out for those who can afford them and it keeps a little more color into what has become a very dull vehicle market but then with age I pick the dull appliance like reliable vehicle because that's what I need. Impressive car but not for me.
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Where are the sub_trolls and their ring leader DeadWeight to tell us how awful Ford is for doing this? I can't believe the nerve of this evil corporation. I mean they are the capslock-required WORST and DEADLIEST manufacturer of so-called "automobiles" (more like rolling deathtraps and fire starters) in the history of the industry. Everyone hates them and always has. Nobody has ever had a good one that didn't kill them at least 3 times a day, and don't forget all those poor multi-millionaires who barely scraped together enough coins and pocket lint to buy an Explorer before it tried to murder their families 20 years ago because no other car company has ever had an issue with fires with a machine that regularly mixes a plethora of flammable substances with heat and electricity and is reproduced millions of times and is driven millions of miles. None. Also, has every one stayed below their comment posting limits today? We sure don't want any overages.
@John....I'm a big DW fan. The Dude can throw , a whole string of coherent words together...He is most certainly an asset here at TTAC. That being said, your last comment, was well done sir !