Cure for the Common Mitsubishi? Brand Hires Former Audi and Alfa Designer

cure for the common mitsubishi brand hires former audi and alfa designer

There’s no denying that every last TTACer looked at the Mitsubishi Eclipse Cross with a raised eyebrow. Not the intrigued kind, either. While the compact crossover’s design can certainly be called polarizing, an easy consensus existed in this chat room. Try again, basically.

As the resurgent Mitsubishi brand awaits new models build with help from its Renault-Nissan Alliance partners, a new addition to the team is ready to help sculpt those future vehicles.

Alessandro Dambrosio, who headed design at Alfa Romeo for eight years before jumping ship to Audi, has joined the Mitsubishi fold as the brand’s new executive design director. Dambrosio will oversee three design studios — two in Japan, another in Germany.

Reporting to Tsunehiro Kunimoto, corporate vice-president of Mitsubishi’s design division, Dambrosio’s past makes him an interesting hire.

At Fiat Group, the designer had a hand in the Lancia Granturismo, Alfa Kamal and Maserati MC concept cars, then helped craft the Alfa 159, Giulietta and Mito, as well as the Maserati Grancabrio. Switching teams, Dambrosio headed to Volkswagen Group in 2009. There, he worked on models as diverse as the VW Polo and Passat, Bentley Bentayga, and Audi A4 and A5. His hands were also all over the Concept Audi TT Sportback.

In a statement, Dambrosio’s new boss praised his past achievements.

“I look forward to him inspiring our teams to shape the next generation of Mitsubishi Design and contributing to rebuild and enhance the Mitsubishi Motors brand as we aim for global growth,” said Kunimoto.

“Alessandro is joining at an exciting time when we are working on concepts for the future of Mitsubishi Motors styling. With his passion and well-developed understanding of brand values, he will be an extremely valuable addition to our design team.”

Let’s hope he breathes some desirability into the brand’s sheetmetal.

[Image: Mitsubishi]

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  • Sportyaccordy Sportyaccordy on Aug 01, 2018

    Audi designer is an oxymoron. Nobody at Audi has designed anything in 10 years

    • Deanst Deanst on Aug 01, 2018

      Hey, Audi just won a red dot award for communications design!

  • JayDub JayDub on Aug 01, 2018

    This is exciting news! I owned a 2006 Montero Limited for 11 years. On a weekly basis, my 2006 Monty handled hard-core city, highway, AND high-altitude off-roading with aplomb. Practically zero issues over 11 years. Were a new Montero to be introduced to the States, with a refreshed design...well, I would pretty much buy guaranteed. The sane person's Land Rover Discovery, and the poor person's LandCruiser!

  • Snickel Fritz I just bought a '97 JX 4WD 4AT, and though it's not quite roadworthy yet I am already in awe of it's simplicity and apparent ruggedness. What I am equally in awe of, is the scarcity of not only parts but correct information regarding anything on this platform. I'm going to do my best to get this little donkey back on it's feet, but I wouldn't suggest this as a project vehicle for anyone who doesn't already have several... and a big impressive shop with a full suite of fabrication/machining/welding equipment, and friends with complimentary skillsets, and extra money, and... you get the idea. If you don't, I urge you to read up on the options for replacing anything on these rigs. I didn't read enough before buying, and I have zero of the above suggested prerequisites... so I'm an idiot, don't listen to me. Go buy all of 'em!
  • Bryan Raab Davis I actually did use the P of D trope, but it was only gentle chiding, for I love old British cars of every sort.
  • ScarecrowRepair The 1907 Panic had several causes of increased demand for money:[list][*]The semi-annual shift of money between farms and cities (to buy for planting and selling harvests)[/*][*]Britain and Germany borrowing for their naval arms race[/*][*]San Francisco reconstruction borrowing after the 1906 earthquake and fire[/*][/list]Two things made it worse:[list][*]Idiotic bans on branch banking, which prevented urban, rural, and other state branches from shifting funds to match demands. This same problem made the Great Depression far worse. Canada, which allowed branch banking, had no bank failures; the US had 9000 failures.[/*][*]Idiotic reserve requirements left over from the Civil War which prevented banks from loaning money; they eventually started honoring IOUs illegally and started the recovery.[/*][/list]Been a while since I read up on it, so I may have some of the details wrong. But it was an amazing clusterfart which could have been avoided or at least tamed sooner if states and the feds hadn't been so ham handed.
  • FreedMike Maybe this explains all the “Idiots wrecking exotic cars” YouTube videos.
  • FreedMike Good article! And I salute the author for not using the classic “Lucas - prince of darkness” trope, well earned as it may be. We all know the rap on BL cars, but on the flip side, they’re apparently pretty easy to work on (at least that’s the impression I’ve picked up). On the other hand, check the panel fits on the driver’s and passenger’s doors. Clearly, BL wasn’t much concerned with things like structural integrity when it chopped the roof off a car designed as a coupe.
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