QOTD: Unnecessary Toughness?
Late last week we were treated (or suffered, depending on your point of view) with an appearance of a Chevy nameplate not seen on our roads since George W. was just taking office for the second time. The Blazer title holds special significance for this gearhead, as he spent his formative years bouncing around a blue-and-white 1978 model. The psychedelic herringbone seat pattern has been burned into my brain, perhaps explaining many of my incomprehensible behavior patterns.
So I took notice when The General hammered the Blazer name onto a crossover with front-drive roots. Today’s question is different from Friday’s in that we want to know what other refire of a historic name caused your eye to involuntarily twitch?
Yes, it would have been “better” had Chevy tacked a cap onto a four-door Colorado or perhaps even crafted some sort of Wrangler competitor. We all know why they chose not to do that: development costs, return on investment, and a relatively limited customer base. These financially sound reasons were surely beaten to death in infinite-length spreadsheets and PowerPoint presentations. It doesn’t make this Blazer-ite’s heart ache any less seeing the Blazer name on a crossover, no matter how much it looks like a Camaro.
What nameplate from the pages of history do you think was inappropriately applied to an undeserving machine? Dart? Monaco? Nova?
As for the Blazer, I’ll have to be content prying Tahoe badges off all the machines I can find equipped with the five-passenger Midnight Custom package.
[Images: General Motors]
Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.
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