Ahoy! Lincoln's Next MKC Might Debut As the 'Corsair'

Matt Posky
by Matt Posky
ahoy lincolns next mkc might debut as the 8216 corsair

Alphanumeric naming strategies don’t seem to work particularly well on American cars. There are exceptions, Chrysler’s 300 and the Ford F-Series come to mind, but usually you get a name and then a string of numbers and letters tacked on to denote badassery or size when applicable. While this is just a personal theory, it really seemed like America’s luxury brands were just trying to copy the Germans when they collectively made the swap and everyone noticed.

While alphanumeric monikers help automakers avoid certain issues in countries where a word may hold a different meaning, they aren’t particularly imaginative. It also distances new models from established names that help to move units on brand recognition alone. That isn’t to suggest those names are inherently better, but going against tradition can definitely work against you.

Lincoln knows that better than most, and has decided to give the MKC a real name for its 2020 redesign.

According to Automotive News, dealers were shown the Corsair, along with the next-generation Ford Escape, Explorer, Mach 1 battery-electric crossover, a small off-roader, and a Lincoln Continental with suicide doors late last month at a meeting in Orlando.

While the attendees noted that Ford said it may not use the Corsair name on the new MKC, the company has already patented it. The Lincoln brand is keen to ditch its old MK naming scheme, which just about everyone hated. Being linked to privateers and sailing, the Corsair could be a good fit alongside the Aviator, Navigator, and Nautilus, too. It definitely sounds better than simply calling the model “the pirate” or using a less imposing ship name like yawl or skiff. Brigantine might work in a pinch, though.

Assuming it adopts the name, the Lincoln Corsair is expected to drop anchor in dealer lots in 2020 as a 2021 model.

[Image: Ford Motor Co.]

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  • Zipper69 Zipper69 on Jun 20, 2018

    I guess there was a drop in brain power at some stage, it was clear to us growing up that "Mk" meant "Mark" followed by a Roman numeral, so we all knew that MkVII translated as "Mark Seven" When did Lincoln throw in the towel and admit the buying public is full of illiterate morons? MKZ ? er...no, it's supposed to have a number, nitwit...oh, never mind.

    • Lorenzo Lorenzo on Jun 21, 2018

      Somebody at Ford may have found the old phrase "nobody ever went broke underestimating the intelligence of the American public. A recent report noted that both aptitude test scores and standardized IQ test scores administered by schools have been dropping steadily for over a decade. You might be inclined to blame the tests, but the Park Service in Hawaii recently issued a warning to tourists not to try to roast marshmallows over the lava. They were posing for pictures.

  • Akear Akear on Mar 27, 2019

    I loathe SUVs, but I have to admit Lincoln SUVs are quit attractive.

  • Denis Jeep have other cars?!?
  • Darren Mertz In 2000, after reading the glowing reviews from c/d in 1998, I decided that was the car for me (yep, it took me 2 years to make up my mind). I found a 1999 with 24k on the clock at a local Volvo dealership. I think the salesman was more impressed with it than I was. It was everything I had hoped for. Comfortable, stylish, roomy, refined, efficient, flexible, ... I can't think of more superlatives right now but there are likely more. I had that car until just last year at this time. A red light runner t-boned me and my partner who was in the passenger seat. The cops estimate the other driver hit us at about 50 mph - on a city street. My partner wasn't visibly injured (when the seat air bag went off it shoved him out of the way of the intruding car) but his hip was rather tweaked. My car, though, was gone. I cried like a baby when they towed it away. I ruminated for months trying to decide how to replace it. Luckily, we had my 1998 SAAB 9000 as a spare car to use. I decided early on that there would be no new car considered. I loathe touch screens. I'm also not a fan of climate control. Months went by. I decided to keep looking for another B5 Passat. As the author wrote, the B5.5 just looked 'over done'. October this past year I found my Cinderella slipper - an early 2001. Same silver color. Same black leather interior. Same 1.8T engine. Same 5 speed manual transmission. I was happier than a pig in sh!t. But a little sad also. I had replaced my baby. But life goes on. I drive it every day to work which takes me over some rather twisty freeway ramps. I love the light snarel as I charge up some steep hills on my way home. So, I'm a dyed-in-the-wool Passat guy.
  • Paul Mezhir As awful as the styling was on these cars, they were beautifully assembled and extremely well finished for the day. The doors closed solidly, the ride was extremely quiet and the absence of squeaks and rattles was commendable. As for styling? Everything's beautiful in it's own way.....except for the VI coupe....it's proportions were just odd: the passenger compartment and wheelbase seemed to be way too short, especially compared to the VI sedan. Even the short-lived Town Coupe had much better proportions. None of the fox-body Lincolns could compare to the beautiful proportions of the Mark V.....it was the epitome of long, low, sleek and elegant. The proportions were just about perfect from every angle.
  • ToolGuy Silhouetting yourself on a ridge like that is an excellent way to get yourself shot ( Skylining)."Don't you know there's a special military operation on?"
  • ToolGuy When Farley says “like the Millennium Falcon” he means "fully updatable" and "constantly improving" -- it's right there in the Car and Driver article (and makes perfect sense).